Jessicurl

Founded by Canadian stylist and educator Wayne Grund, Surface Hair is a professional salon brand that champions performance through sustainability. Its plant-derived formulas use organic ingredients such as babassu oil, amaranth protein, and botanical extracts to strengthen and protect hair. Every product is vegan, sulfate-free, and paraben-free, ensuring clean results without compromising salon quality. The company’s name reflects its philosophy — respecting the surface of the Earth and all living beings. Surface Hair supports stylists globally through education and eco-certified salon partnerships. What makes the brand distinctive is its commitment to professional performance with environmental responsibility, merging artistry, nature, and innovation seamlessly.

Miche Beauty is a U.S.-based haircare brand founded in 2016 by Michelle Ballard and Jonathan Ballard. It was created to deliver clean, effective products for textured hair through high-quality ingredients and simple routines. The line includes deep conditioners, stylers, and cleansing formulas made with aloe vera, honey, and babassu oil. All products are cruelty-free, sulfate-free, and silicone-free. Miche Beauty emphasizes education and empowerment, helping users understand how to maintain healthy natural hair. What makes the brand unique is its focus on small-batch, high-performance formulations that balance moisture, strength, and simplicity. Its transparent approach has earned strong loyalty within the natural-hair community.

Bombass Fro is a U.S.-based natural haircare brand founded in 2021 by Sydni Raymond. The brand focuses on celebrating and caring for Afro-textured hair through simple, effective formulations. Its products are designed to hydrate, define, and strengthen curls using natural oils, butters, and botanical extracts. Bombass Fro aims to make natural hair care accessible and empowering for every texture, promoting self-expression and confidence. All products are vegan, cruelty-free, and free from sulfates and parabens. What makes Bombass Fro stand out is its authentic community voice — blending cultural pride with clean, inclusive beauty. The brand has quickly gained recognition among Gen-Z audiences for its relatable identity and focus on real, results-driven hair health.