Surface Hair

Max Green Alchemy is a San Francisco-based natural hair and skincare brand founded in 2004 by David and Wil. The company was created to deliver high-performance personal-care products made entirely from plant-based, non-toxic ingredients. Its haircare line includes shampoos, conditioners, and styling gels formulated with botanical extracts like nettle, chamomile, and aloe vera to promote healthy hair without synthetic chemicals. All products are vegan, cruelty-free, and free from parabens, sulfates, and petrochemicals. Max Green Alchemy focuses on transparency and ethical, producing in small batches to ensure purity and freshness. What makes the brand unique is its commitment to green chemistry” — using science to maximize natural effectiveness while minimizing environmental impact. Loved by those with sensitive skin and eco-conscious lifestyles, Max Green Alchemy stands as one of the early pioneers of truly clean haircare in the U.S.

Prose is a New York-based haircare company founded in 2017 that pioneered the concept of custom-made beauty. The brand creates personalized haircare products — including shampoos, conditioners, masks, and styling creams — formulated from a detailed online consultation that assesses each customer’s hair type, goals, and environment. Using clean, sustainably sourced ingredients, Prose tailors every formula to meet unique needs while remaining cruelty-free and free from parabens, sulfates, and GMOs. The brand’s approach blends technology, data science, and natural ingredients to deliver salon-grade performance with personal precision. Prose also emphasizes transparency, showing customers exactly what goes into their formulas and why. What makes Prose distinctive is its hyper-personalized model that turns everyday haircare into a science-backed, custom experience. With its commitment to sustainability and inclusivity, Prose has become a leading name in the modern hair wellness movement.

Naturally Drenched, founded by hairstylist and educator Jamila Powell, is a U.S. brand designed for curl hydration and scalp balance. Its hero product, the Rebalance Pre-Conditioner Treatment, uses aloe vera, papaya, and witch hazel to detoxify and prep the scalp before conditioning. The brand is vegan, cruelty-free, and rooted in inclusivity, celebrating all curl types and textures. Each product is formulated with clean ingredients and eco-conscious packaging. What makes Naturally Drenched distinctive is its focus on pre-conditioning science, elevating wash-day rituals with products that optimize moisture absorption and curl elasticity.