Location
New York, United States
Founded
2017
Price
Mid-range
Shipping
Worldwide
Prose
About
Prose, founded in 2017 by a New York-based team, pioneered the concept of custom-made beauty through personalized haircare formulation. Using a detailed online consultation assessing hair type, goals, and environment, Prose creates individualized shampoos, conditioners, masks, and styling creams tailored to each customer's unique needs. Every formula uses clean, sustainably sourced ingredients and is free from parabens, sulfates, and GMOs, while maintaining cruelty-free standards. Prose's approach blends technology, data science, and natural ingredients to deliver salon-grade performance with personal precision, emphasizing transparency by showing customers exactly what goes into their formulas and why. Prose's distinctive hyper-personalized model has established it as a leading name in the modern hair wellness movement, transforming everyday haircare into a science-backed, custom experience.
Brand Details
Frequently asked questions
How does Prose personalize its haircare?
Customers complete a detailed online consultation covering hair type, goals, and environment, and Prose formulates each shampoo, conditioner, mask, and styling cream from those answers.
What does Prose leave out of its formulas?
Its products are cruelty-free and free from parabens, sulfates, and GMOs, using sustainably sourced ingredients.
Does Prose ship worldwide?
Yes, Prose ships worldwide and is priced in the mid-range tier.
What products can be customized through Prose?
The custom lineup includes shampoos, conditioners, masks, and styling creams, each tailored to the individual's hair profile.
When was Prose founded and where is it based?
Prose was founded in 2017 and is based in New York.
Can I see what's actually in my Prose formula?
Yes. The brand emphasizes transparency, showing customers exactly what goes into their custom formula and why.
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Prose