Prose

Prose is a New York-based haircare company founded in 2017 that pioneered the concept of custom-made beauty. The brand creates personalized haircare products — including shampoos, conditioners, masks, and styling creams — formulated from a detailed online consultation that assesses each customer’s hair type, goals, and environment. Using clean, sustainably sourced ingredients, Prose tailors every formula to meet unique needs while remaining cruelty-free and free from parabens, sulfates, and GMOs. The brand’s approach blends technology, data science, and natural ingredients to deliver salon-grade performance with personal precision. Prose also emphasizes transparency, showing customers exactly what goes into their formulas and why. What makes Prose distinctive is its hyper-personalized model that turns everyday haircare into a science-backed, custom experience. With its commitment to sustainability and inclusivity, Prose has become a leading name in the modern hair wellness movement.