
Max Green Alchemy is a San Francisco-based natural hair and skincare brand founded in 2004 by David and Wil. The company was created to deliver high-performance personal-care products made entirely from plant-based, non-toxic ingredients. Its haircare line includes shampoos, conditioners, and styling gels formulated with botanical extracts like nettle, chamomile, and aloe vera to promote healthy hair without synthetic chemicals. All products are vegan, cruelty-free, and free from parabens, sulfates, and petrochemicals. Max Green Alchemy focuses on transparency and ethical, producing in small batches to ensure purity and freshness. What makes the brand unique is its commitment to green chemistry” — using science to maximize natural effectiveness while minimizing environmental impact. Loved by those with sensitive skin and eco-conscious lifestyles, Max Green Alchemy stands as one of the early pioneers of truly clean haircare in the U.S.
Loading comments...
Discover more brands you might be interested in

Briogeo is a New York–based clean haircare brand founded by Nancy Twine in 2013. Inspired by her grandmother’s homemade beauty recipes, Nancy created Briogeo to offer effective, naturally derived solutions for all hair types and textures. The brand’s 6-Free” philosophy means every product is free from sulfates, silicones, parabens, phthalates, artificial dyes, and DEA. Its best-known line, Don’t Despair, Repair!, focuses on restoring dry and damaged hair through ingredients like rosehip oil, algae extract, and biotin. Briogeo’s approach combines clean science with performance, ensuring salon-level results without harsh chemicals. What makes the brand unique is its texture-inclusive philosophy and commitment to sustainability — using recyclable packaging and ethical. Today, Briogeo is one of the leading names in clean haircare across global beauty retailers.
View Brand
Founded in 2002, Naturelle Grow is a U.S.-based natural-haircare brand specializing in small-batch, handmade products for textured hair. The line includes nourishing deep conditioners, herbal growth oils, and cleansers infused with fenugreek, aloe, and avocado oil. Each product is crafted to promote growth, moisture retention, and scalp balance without sulfates, silicones, or parabens. Naturelle Grow champions ingredient transparency and affordability, catering to natural-hair consumers seeking holistic care. What makes it distinctive is its focus on hand-crafted, herbal-based hair restoration, providing consistent results through clean, nutrient-rich formulations.
View Brand

Founded in 2014 by Carly Castillo Ferrarese, Under Luna is a U.S.-based hand-crafted hair-care brand that blends herbalism with holistic beauty. Based in Tucson, Arizona, the company formulates shampoos and conditioners using organic herbs, essential oils, and natural preservatives. Each product is made in small batches, free from synthetic fragrances, sulfates, and parabens. Under Luna focuses on scalp nourishment, gentle cleansing, and aromatherapeutic experiences through ingredients like nettle, calendula, and chamomile. What sets the brand apart is its artisanal, slow-beauty philosophy, treating haircare as ritualistic self-care rooted in plant wisdom and transparency.
View Brand