Under Luna

Ouai was founded by celebrity hairstylist Jen Atkin in Los Angeles. The brand focuses on effortless, modern haircare that fits into real life. Its line includes shampoos, conditioners, treatments, and styling products made with smart ingredients like keratin, amino acids, and plant oils. Ouai blends clean formulations with fine-fragrance scents developed by Parisian perfumers, turning everyday routines into elevated experiences. All products are cruelty-free, sulfate-free, and safe for colored hair. Beyond products, the brand promotes an inclusive definition of beauty and authenticity. What makes Ouai distinctive is its combination of expert stylist knowledge and lifestyle simplicity, creating high-performance haircare that feels approachable and luxurious at once.

Curls Dynasty, founded in 2014 by Nickie Nougaisse, is a U.S. brand created for curly, coily, and kinky hair types. Its nutrient-rich formulas use aloe vera, avocado oil, and shea butter to restore moisture, reduce breakage, and enhance shine. The brand offers a complete regimen — from cleansing to deep conditioning — designed to simplify textured-hair maintenance. All products are sulfate- and silicone-free. Curls Dynasty champions natural-hair confidence and authenticity, particularly within the Black community. What makes it unique is its focus on deep moisture restoration, offering simple, high-quality care that celebrates textured hair in its healthiest form.

7 Haircare is a U.S. professional salon brand founded by stylists to deliver lightweight, high-performance haircare for all hair types. Its name represents the seven essential products needed for a complete, balanced regimen. The brand offers shampoos, conditioners, treatments, and styling sprays enriched with keratin, biotin, and botanical extracts. All products are cruelty-free, color-safe, and free from parabens and sulfates. Designed for salon quality at home, 7 Haircare focuses on simplicity and performance rather than excessive product layering. What makes it distinctive is its streamlined, stylist-crafted system, ensuring consistent results and healthy, manageable hair with minimal effort.