Lenny Niemeyer BR

Juan de Dios is a Cali, Colombia–based luxury fashion and swimwear brand, founded in 2017 by Maria Valencia. The label is celebrated for its elegant swimwear and resortwear that draw inspiration from Colombia’s natural beauty and cultural heritage. Its collections include bikinis, one-pieces, and cover-ups, often designed with reversible or multifunctional features, emphasizing versatility and craftsmanship. Juan de Dios also incorporates artisanal techniques, supporting local communities through its production process. What makes the brand unique is its fusion of luxury design, cultural storytelling, and social responsibility—offering swimwear that feels both refined and meaningful. With its growing international recognition, Juan de Dios has become a prominent name in Latin American luxury fashion, celebrated for its artistry and ethical approach.

Laya Official is a Los Angeles–based swimwear brand, founded in 2023 by Laya Charara. The label focuses on creating bold, fashion-forward swimwear that merges trend-driven designs with luxury fabrics. Its collections include bikinis and one-pieces that emphasize dramatic cuts, modern styling, and vibrant colors. Laya Official appeals to women who want swimwear that makes a strong statement—designed for both confidence and glamour. As a new entrant, the brand emphasizes individuality and boldness, carving a place in the competitive U.S. swimwear market with its striking aesthetic. What makes Laya Official unique is its commitment to creating eye-catching, fashion-driven pieces that embody Los Angeles’ energetic, glamorous spirit.

"Pink Salt Swim is a Singapore-based swimwear brand, founded in 2017 by Belinda Lee and Ng Su May. The label creates stylish, versatile swimwear that blends Asian design sensibilities with modern global trends. Its collections feature bikinis and one-pieces with clean lines, flattering fits, and contemporary prints designed for both beach holidays and resort living. Pink Salt Swim emphasizes comfort and inclusivity, offering pieces that flatter a variety of body types while maintaining a chic, wearable appeal. The brand is distinctive for its Southeast Asian perspective in a market often dominated by Western labels, giving it a unique cultural voice. With its thoughtful designs and focus on quality, Pink Salt Swim appeals to women who want fashion-forward swimwear that feels modern, inclusive, and culturally rooted."