Laya Official

Laya Official is a Los Angeles–based swimwear brand, founded in 2023 by Laya Charara. The label focuses on creating bold, fashion-forward swimwear that merges trend-driven designs with luxury fabrics. Its collections include bikinis and one-pieces that emphasize dramatic cuts, modern styling, and vibrant colors. Laya Official appeals to women who want swimwear that makes a strong statement—designed for both confidence and glamour. As a new entrant, the brand emphasizes individuality and boldness, carving a place in the competitive U.S. swimwear market with its striking aesthetic. What makes Laya Official unique is its commitment to creating eye-catching, fashion-driven pieces that embody Los Angeles’ energetic, glamorous spirit.