Minimale Animale

Cupshe is a swimwear and women’s apparel brand, headquartered in Nanjing, Jiangsu, China, founded in 2014. The brand designs a wide array of swimwear, cover-ups, dresses, and beachwear with a focus on trendy prints, inclusive size ranges, and accessible style. What makes Cupshe stand out is its direct-to-consumer digital model, enabling it to show fresh designs quickly and offer frequent launches. Its strength lies in offering fashion-forward swim and beachwear that appeals to social media–savvy shoppers seeking variety without luxury pricing. While it emphasizes trend responsiveness and broad appeal, the brand also maintains a global presence via partnerships with major retailers and multiple regional distribution channels. Cupshe’s identity revolves around bringing vacation energy and seasonal flair into everyday wear, targeting those who want stylish swim and resort wear without a premium label markup.

"Ada Swim is a Hawaii-based swimwear brand, founded in 2020 by Bethany. Inspired by island living, the brand produces bikinis and one-pieces that highlight minimal design, flattering cuts, and functional fits. Its collections often feature earthy tones and tropical-inspired palettes that reflect Hawaii’s natural beauty. Ada Swim emphasizes comfort and versatility, offering swimwear suitable for both water activities and lounging. The brand also integrates sustainable practices, creating pieces from eco-friendly fabrics and producing in smaller batches to reduce environmental impact. What makes Ada Swim distinctive is its authentic connection to Hawaii, blending local lifestyle influences with modern swimwear trends. By focusing on simplicity, quality, and island-inspired aesthetics, Ada Swim appeals to women who want swimwear that feels both relaxed and stylish, rooted in a sense of place and environmental responsibility."

"Dos Gardenias is a Malibu, California based luxury swimwear brand, founded in 2017 by Brighdie Grounds and Dorothy Day. The brand creates high-end swimwear designed to embody sophistication, strength, and modern femininity. Its collections feature sleek one-pieces and bikinis crafted with premium Italian fabrics, known for their durability and comfort. Dos Gardenias is distinguished by its minimal yet powerful design language, focusing on bold cuts, structured silhouettes, and elegant simplicity. The brand also emphasizes sustainability, using environmentally responsible fabrics and ethical production practices. What makes Dos Gardenias unique is its fusion of fashion-forward design with eco-conscious values, appealing to women who want luxury that aligns with their lifestyle choices. With its Malibu roots, the brand captures the spirit of California beach culture while elevating it to a global luxury standard. Dos Gardenias is now sold in luxury boutiques worldwide, representing modern, sustainable elegance in swimwear."