Location

Raleigh, North Carolina, United States

Founded

2015

Price range

$10 – $25

Shipping

Worldwide

Catalogue

25 products

Nature’s Little Secret Hair Care Brand Logo

Nature’s Little Secret

Independent brand — verified
About

Nature's Little Secret is a U.S. haircare brand founded in 2015 in Raleigh, North Carolina, specializing in plant-based formulations for curly, coily, and textured hair. The brand's bestsellers, such as the Coconut Milk Shampoo and Banana Leave-In Conditioner, use food-grade natural ingredients for gentle nourishment without synthetic additives. All products are vegan, sulfate-free, and hand-crafted in small batches, emphasizing transparency and ingredient simplicity. Nature's Little Secret's strength lies in its kitchen-inspired approach to curl care, providing moisture-rich products that feel wholesome and effective for all texture types.

Shop Nature’s Little Secret

Picked by the brand. Checkout happens on Nature’s Little Secret’s own site.

Brand Details

USA
Straight
Wavy
Curly
Coily
Last reviewed
Sep 2026
Independent brand
Verified

Corrections

How we review brands

More like this

From other labels in the directory.

Frequently asked questions

What hair types does Nature's Little Secret target?
Nature's Little Secret formulates plant-based products for curly, coily, and textured hair.
What are its bestselling products?
The Coconut Milk Shampoo and Banana Leave-In Conditioner are its bestsellers, made with food-grade natural ingredients.
Are Nature's Little Secret products made in small batches?
Yes, the products are hand-crafted in small batches and are vegan and sulfate-free.
Where is Nature's Little Secret based?
The brand is based in Raleigh, North Carolina, and was founded in 2015.
What is the brand's approach to ingredients?
Nature's Little Secret takes a kitchen-inspired approach, emphasizing ingredient simplicity and moisture-rich hydration.
Is Nature's Little Secret affordable and does it ship worldwide?
Yes, it falls in the affordable price range and ships worldwide.

Ready to shop?

Visit Nature’s Little Secret

You May Also Like

Discover more brands you might be interested in

Drybar featured image

Drybar

United States · Est. 2010 · Mid-range

Drybar is a U.S.-based brand and salon chain founded in 2010 by Alli Webb, specializing in blowout services and professional styling products. The brand's retail haircare line includes shampoos, conditioners, and styling tools inspired by salon techniques, designed to enhance volume, smoothness, and style longevity. All Drybar products are cruelty-free and formulated for professional performance at home. The brand's distinctive bright yellow aesthetic and accessible luxury positioning have made it a leader in the blowout-centric haircare and tools category, translating salon expertise into consumer-friendly solutions.

View
Inde Wild featured image

Inde Wild

United States · Est. 2021 · Affordable

Inde Wild is a holistic beauty brand founded in 2021 by Diipa Büller-Khosla, blending Ayurvedic wisdom with modern dermatology. Though primarily known for skincare, the brand's formulations support scalp and hair health through adaptogens and vitamin-rich botanicals like turmeric, bakuchiol, and ashwagandha. All products are vegan and cruelty-free, with recyclable packaging and ethically sourced ingredients that reflect the brand's sustainability commitment. Inde Wild's distinctive "Ayurvedistry" philosophy merges ancestral knowledge with clinical science, representing a new era of inclusive, Indian-inspired wellness brands with global credibility and accessibility.

Fat and the Moon featured image

Fat and the Moon

United States · Est. 2012 · Affordable

Fat and the Moon is an artisanal, small-batch haircare and skincare brand founded in 2012 by Rachel Budde in Nevada City, California. The brand creates herbal-based products using natural clays, aloe, and essential oils to cleanse and nourish hair naturally. Fat and the Moon is rooted in folk herbalism and body positivity, avoiding synthetic preservatives and plastic packaging in favor of reusable tins and jars. The brand's philosophy centers on slow beauty—celebrating natural, sustainable practices and traditional herbal wisdom. What distinguishes Fat and the Moon is its commitment to hand-crafted quality, environmental awareness, and a holistic approach to personal care that honors both individual wellness and planetary health.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.