Tide and Seek

Hunza G is a London-based swimwear and resort label, relaunched in 2015 by Georgiana Huddart from the original Hunza founded in 1984. The brand is best known for its signature crinkle-stretch fabric, which allows its pieces to flex and mould to many body shapes while maintaining shape and support. Hunza G often operates on a “one-size” philosophy — its swimsuits and bikinis adapt to different figures through fabric technology rather than size ranges. What makes Hunza G stand out is its blend of retro heritage and modern reinvention: it revives 80s silhouettes in fresh colors while retaining its core identity. With minimalist design, distinct material character, and a focus on inclusive fit, Hunza G appeals to those who value timeless yet innovative swimwear grounded in fabric performance and brand legacy.

Raw Potential is a UK-based swimwear, active lifestyle brand, founded in 2024 by India Goodman. The label is built around empowerment and sustainability, producing bikinis and one-pieces designed for both style and performance. Its collections emphasize eco-conscious fabrics, functional fits, and minimalist aesthetics that appeal to modern women seeking versatile pieces. Raw Potential positions itself as more than just a swimwear brand, highlighting themes of strength, confidence, and conscious living. What makes the label unique is its focus on blending sustainability with activewear-inspired swim, ensuring designs work equally well for lounging or high-energy activities. As a newcomer, Raw Potential reflects a new generation of UK labels prioritizing slow fashion and purpose-driven storytelling. With its youthful identity and commitment to eco-conscious innovation, the brand appeals to women who want swimwear that feels modern, responsible, and inspiring.

"Grace Jacob is a Manchester, England based swimwear brand, founded in 2016 by Grace Cohen. The label produces bikinis and one-pieces designed with an emphasis on femininity, style, and comfort. Its collections often feature playful prints, bold cuts, and flattering fits that appeal to women seeking fashionable yet wearable swimwear. Grace Jacob also incorporates sustainable practices, producing in small batches and focusing on quality fabrics to extend product life. What makes the brand distinctive is its boutique identity—offering stylish swimwear with a modern British twist. By combining trend-conscious design with a commitment to thoughtful production, Grace Jacob appeals to customers who want swimwear that feels fresh, expressive, and responsibly made. With its growing digital presence, the label continues to build recognition as a youthful, creative voice in the UK swimwear market."