Raw Potential UK

"Paper London is a London based fashion brand, founded in 2011 by Kelly Townsend and Phillipa Thackeray, offering ready-to-wear, resortwear, and swimwear. The label is recognized for its bold use of color, graphic lines, and distinctive silhouettes that bridge contemporary fashion with playful design. Its swimwear collections often feature geometric patterns, striking cut-outs, and vibrant palettes that stand out while maintaining functionality. Paper London has gained international recognition for its strong, confident design identity and has been worn by celebrities and featured in major fashion publications. What makes Paper London unique is its fearless use of structure and bold design choices, giving its collections a sense of individuality and artistry. With a focus on premium materials and modern tailoring, the brand appeals to fashion-conscious women who want swimwear and apparel that feels expressive and unique, positioning itself as a distinctive voice in contemporary British fashion."

"Wolfe Bay is a United Kingdom based swimwear and lifestyle brand known for its coastal-inspired aesthetic and commitment to quality. The brand designs bikinis, one-piece swimsuits, and beachwear that reflect a blend of modern style with the relaxed energy of seaside living. Its collections often feature neutral tones, clean lines, and comfortable fits designed to appeal to women who prefer understated yet stylish swimwear. Wolfe Bay emphasizes thoughtful design and versatile cuts, making its pieces suitable for both vacation dressing and everyday poolside wear. What makes the brand distinctive is its embrace of simple, functional, and timeless fashion that reflects its coastal roots. With its online-first presence, Wolfe Bay continues to grow as a niche label in the UK swimwear market, appealing to women who want effortless, beach-ready styles."

Hunza G is a London-based swimwear and resort label, relaunched in 2015 by Georgiana Huddart from the original Hunza founded in 1984. The brand is best known for its signature crinkle-stretch fabric, which allows its pieces to flex and mould to many body shapes while maintaining shape and support. Hunza G often operates on a “one-size” philosophy — its swimsuits and bikinis adapt to different figures through fabric technology rather than size ranges. What makes Hunza G stand out is its blend of retro heritage and modern reinvention: it revives 80s silhouettes in fresh colors while retaining its core identity. With minimalist design, distinct material character, and a focus on inclusive fit, Hunza G appeals to those who value timeless yet innovative swimwear grounded in fabric performance and brand legacy.