Everyday Beauty Brands – Page 5

Brands 97–120 of 229. Back to page 1 · Browse brands A–Z

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229 brands

Black Rouge featured image

Black Rouge

Affordable

BLACK ROUGE is a Korean makeup brand founded by Moon Suck-bum. The beauty brand focuses on accessible cosmetics designed for shoppers who enjoy contemporary K-beauty and products that can be worn regularly. Affordable beauty is at the core of BLACK ROUGE’s positioning, giving customers the opportunity to experiment with Korean makeup trends without premium pricing. Its everyday beauty focus makes the brand suitable for customers who want practical cosmetics that can move easily between simple daily looks and more expressive makeup styles. BLACK ROUGE’s Korean beauty identity gives it a strong connection to modern color cosmetics, while its accessible pricing broadens its appeal to both newer makeup users and regular beauty enthusiasts. Overall, BLACK ROUGE is an affordable Korean makeup brand centered on everyday beauty, accessible cosmetics, modern K-beauty trends, and practical products for regular makeup routines.

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Coringco

South Korea · Est. 2006 · Affordable

CORINGCO is a Korean beauty brand established in 2006 and founded by Son Ye-rok and Cho Hyu-gap. Based in Seoul, South Korea, the brand creates accessible cosmetics and beauty products designed for regular use. Affordable beauty is central to CORINGCO’s identity, making the brand relevant for customers who want to explore Korean makeup without moving into premium pricing. Its everyday beauty positioning helps keep the range practical and approachable. Products are designed for customers who enjoy modern K-beauty while still wanting cosmetics that can fit naturally into daily routines. The brand’s long-standing presence in Korean beauty gives it a broader perspective on changing beauty trends while maintaining an accessible product approach. Overall, CORINGCO is an affordable Korean beauty brand centered on everyday cosmetics, approachable pricing, practical makeup, and accessible K-beauty for a broad range of customers.

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mude

South Korea · Affordable

mude is a Korean makeup brand based in Seoul, South Korea and founded by Namgung Mi-rae. The beauty brand creates accessible cosmetics with a minimalist approach designed for modern everyday makeup routines. Cruelty-free beauty is an important part of mude’s positioning, making the brand relevant for shoppers looking for animal-friendly Korean makeup. Minimalist beauty also plays a strong role in the brand’s identity. Its products are designed to fit easily into regular routines, helping customers achieve polished looks without making makeup feel overly complicated. Positioned within affordable Korean beauty, mude provides an accessible way to explore contemporary K-beauty trends while keeping products practical for daily use. Overall, mude is an affordable Korean makeup brand combining cruelty-free beauty, minimalist design, accessible pricing, and everyday cosmetics for customers who prefer simple and wearable K-beauty.

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Heimish

South Korea · Affordable

heimish is a Korean beauty brand based in Seoul, South Korea and founded by Chae Ho-byung. The brand creates approachable skincare and beauty products designed for regular use and uncomplicated routines. Cruelty-free beauty is part of heimish’s positioning, making it relevant for shoppers who consider animal-friendly practices when choosing Korean beauty products. Affordable beauty is central to the brand’s identity. heimish offers accessible products for customers who want to explore modern K-beauty without moving into premium or luxury pricing. Its everyday beauty focus makes the range practical for consistent use, helping customers build routines around products that are easy to integrate into daily life. Overall, heimish is an affordable Korean beauty brand combining cruelty-free beauty, accessible pricing, everyday skincare, and modern K-beauty designed for straightforward routines.

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mixsoon

South Korea · Est. 2020 · Mid-range

mixsoon is a Korean skincare brand founded in 2020 by Hwang Joo-up and based in Seoul, South Korea. The beauty brand focuses on natural, ingredient-conscious skincare designed around simplicity and everyday use. Natural beauty is central to mixsoon’s identity, with plant-based and organic ingredients forming an important part of its approach. The brand also fits within clean beauty and emphasizes ethical and sustainable practices. Minimalist beauty is another defining element of mixsoon. Its products are designed to support uncomplicated routines, making the brand relevant for customers who prefer fewer, more purposeful skincare steps. Positioned within the mid-range Korean beauty category, mixsoon balances accessible skincare with a more considered approach to ingredients and sustainability. Overall, mixsoon is a mid-range Korean skincare brand combining natural beauty, plant-based and organic ingredients, ethical values, sustainability, minimalist skincare, and everyday beauty.

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Jumiso

South Korea · Est. 2016 · Mid-range

Jumiso is a Korean skincare brand founded in 2016 by Geum Si-woo and based in Seoul, South Korea. The beauty brand focuses on approachable skincare designed for customers who want practical products that fit easily into everyday routines. Affordable beauty is central to Jumiso’s positioning, making the brand accessible to shoppers who want to explore Korean skincare without moving into premium price points. Its everyday beauty focus means products are designed for regular use rather than overly complicated skincare routines. This makes Jumiso a practical choice for customers who prefer straightforward K-beauty that is easy to understand and maintain. The brand’s Seoul roots give it a strong connection to contemporary Korean skincare, while its accessible positioning helps it reach a broad audience. Overall, Jumiso is an affordable Korean skincare brand centered on everyday beauty, approachable formulas, practical routines, and accessible K-beauty.

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Anua

Est. 2019 · Mid-range

Anua is a Korean skincare brand established in 2019 and founded by Lee Seon-hyeong and Lee Chang-ju. The beauty brand creates approachable skincare designed to work naturally within everyday routines. Sensitive-skin-friendly beauty is an important part of Anua’s identity, making the brand particularly relevant for customers who prefer gentler skincare and products that can be used consistently. Positioned within affordable Korean beauty, Anua offers an accessible way to explore modern K-beauty without moving into premium pricing. Its products are designed to be practical enough for regular use, helping customers build skincare routines that feel easy to maintain. The brand’s focus on everyday beauty gives it a straightforward appeal, particularly for shoppers who want skincare that fits comfortably into daily life. Overall, Anua is an affordable Korean skincare brand centered on sensitive-skin-friendly beauty, practical routines, accessible pricing, and everyday K-beauty.

SUNGBOON EDITOR featured image

SUNGBOON EDITOR

Mid-range

SUNGBOON EDITOR is a Korean skincare brand founded by Lee Jin-ho. The beauty brand focuses on modern skincare designed for customers who want practical products that can be incorporated into everyday routines. Clean beauty is an important part of SUNGBOON EDITOR’s positioning, with its products developed around a more considered approach to formulation. Dermatologist-tested skincare also adds another layer of reassurance for customers who pay closer attention to how products are evaluated. The brand sits within affordable Korean beauty, making it accessible to customers who want to explore K-beauty without moving into premium skincare. Its everyday beauty focus helps keep routines straightforward and practical, supporting regular use rather than overly complicated regimens. Overall, SUNGBOON EDITOR is an affordable Korean skincare brand combining clean beauty, dermatologist-tested products, and everyday skincare for customers looking for modern and approachable K-beauty.

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Two Slash Four

Mid-range

TWO SLASH FOUR is a Korean makeup brand founded by Lee Sabae. The beauty brand focuses on accessible cosmetics designed for customers who enjoy modern K-beauty and practical products that fit easily into everyday routines. Affordable beauty is central to TWO SLASH FOUR’s positioning. The brand offers a way for customers to explore contemporary Korean makeup without moving into premium or luxury pricing. Its everyday beauty focus makes the products suitable for regular use, whether shoppers prefer simple, polished makeup or more expressive looks. The brand’s Korean beauty identity gives it a clear place within current makeup trends, while its accessible pricing helps make those trends easier to try. Overall, TWO SLASH FOUR is an affordable Korean makeup brand centered on everyday beauty, practical cosmetics, accessible pricing, and modern K-beauty for customers looking for easy-to-wear products.

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FEEV

Est. 2020 · Affordable

FEEV is a Korean beauty brand founded in 2020 by Koo Ja-pung. The brand creates modern skincare and beauty products with a strong focus on clean formulations, natural ingredients, and products designed for everyday use. FEEV fits naturally within clean beauty, with vegan formulas forming an important part of its identity. Natural beauty is also central to the brand’s approach, making it relevant for shoppers who prefer more ingredient-conscious Korean beauty. Sustainability adds another dimension to FEEV’s positioning, reflecting a broader interest in creating products that feel modern while considering environmental impact. Its affordable beauty positioning makes the brand approachable for customers who want to explore clean and vegan Korean beauty without moving into premium pricing. Overall, FEEV is an affordable Korean beauty brand combining clean beauty, vegan formulas, natural ingredients, sustainable values, and everyday products designed for simple and accessible routines.

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TOCOBO

Est. 2021 · Mid-range

TOCOBO is a Korean skincare brand founded in 2021 by Lee Byung-hoon. The beauty brand focuses on approachable skincare designed for simple, consistent everyday routines. As a vegan and cruelty-free beauty brand, TOCOBO appeals to shoppers looking for animal-friendly Korean skincare. Its plant-based positioning also makes the brand relevant for customers who prefer formulas built around more naturally derived ingredients. Sensitive-skin-friendly beauty is another important part of TOCOBO’s identity. The brand’s products are designed to fit comfortably into regular routines, making them suitable for shoppers who want practical skincare without unnecessary complexity. Positioned within affordable Korean beauty, TOCOBO offers an accessible entry point into modern K-beauty while maintaining a more considered approach to ingredients and formulation. Overall, TOCOBO is an affordable Korean skincare brand combining vegan beauty, cruelty-free practices, plant-based formulas, sensitive-skin-friendly skincare, and practical everyday beauty.

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Alternative Stereo

South Korea · Affordable

Alternative Stereo is a Korean makeup brand based in Seoul, South Korea and founded by Ji Hye-ran. The beauty brand creates accessible cosmetics designed for customers who want to explore modern Korean makeup through products that remain practical for everyday use. Affordable beauty is central to Alternative Stereo’s positioning, making the brand approachable for shoppers who enjoy experimenting with K-beauty without moving into premium pricing. Its everyday beauty focus allows products to fit naturally into regular routines, whether customers prefer simple makeup or more expressive looks. The brand’s Korean identity gives it a place within contemporary K-beauty while its accessible approach makes it suitable for a broad audience rather than only dedicated makeup enthusiasts. Overall, Alternative Stereo is an affordable Korean makeup brand centered on everyday beauty, wearable cosmetics, accessible pricing, and modern K-beauty for customers looking for practical products with a distinctive visual identity.

Dinto featured image

Dinto

Est. 2021 · Mid-range

Dinto is a Korean makeup brand established in 2021 and founded by An Ji-hye. The beauty brand creates cosmetics designed for everyday use while maintaining a modern, thoughtfully developed approach to Korean beauty. Dinto fits naturally within clean beauty and is vegan and cruelty-free, making it relevant for shoppers looking for animal-friendly makeup within the affordable beauty category. Ethical beauty and sustainability are also part of the brand’s identity, adding a more conscious dimension to its accessible cosmetics. These values allow Dinto to appeal to customers who consider how products are made as well as how they perform. Its everyday beauty positioning makes the range suitable for regular routines rather than only trend-driven or highly specialized makeup looks. Overall, Dinto is an affordable Korean makeup brand combining clean beauty, vegan and cruelty-free formulas, ethical values, sustainability, and everyday cosmetics for customers looking for modern K-beauty with a more conscious approach.

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Mary&May

Est. 2020 · Mid-range

Mary&May is a Korean skincare brand established in 2020 and founded by Noh Hyun-ju. The beauty brand focuses on clean, approachable skincare designed for customers who want effective products that can fit easily into everyday routines. Clean beauty is central to Mary&May’s identity. The brand is also associated with vegan and cruelty-free beauty, making it relevant for shoppers looking for animal-friendly Korean skincare. Sustainability is another important part of its positioning. Mary&May incorporates eco-friendly practices and recycled materials into its approach, helping reduce packaging impact while maintaining accessible skincare. Dermatologist-tested products add another consideration for customers who prioritize formulation confidence when building their routines. Positioned within affordable Korean beauty, Mary&May offers an accessible way to explore clean and more sustainability-conscious skincare. Overall, Mary&May is a Korean skincare brand combining clean beauty, vegan and cruelty-free practices, sustainable and recycled packaging, dermatologist-tested formulas, affordable positioning, and everyday skincare.

Abib featured image

Abib

South Korea · Est. 2016 · Mid-range

Abib is a Korean skincare brand established in 2016 and based in Seoul, South Korea. Founded by Sanghyun Kim, the beauty brand focuses on practical skincare designed to fit naturally into everyday routines. Cruelty-free beauty is an important part of Abib’s positioning, while ethical considerations also influence the brand’s wider approach. Its products are particularly relevant for customers looking for sensitive-skin-friendly Korean beauty and skincare that prioritizes comfort and consistent use. Abib sits within the affordable Korean beauty category, making its products accessible to shoppers who want to explore K-beauty without moving into premium pricing. The brand’s everyday beauty focus helps make its skincare easy to integrate into regular routines rather than requiring highly complicated regimens. Overall, Abib is an affordable Korean skincare brand combining cruelty-free beauty, ethical values, sensitive-skin-friendly products, and everyday skincare for customers seeking approachable and practical K-beauty.

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Pestle & Mortar

Ireland · Est. 2014 · Mid-range

Pestle & Mortar is an Irish skincare brand founded in 2014 by Sonia Deasy and based in Naas, County Kildare. The European beauty brand creates skincare designed around straightforward routines, accessible product use, and a modern approach to everyday skin maintenance. As a vegan and cruelty-free beauty brand, Pestle & Mortar is relevant for shoppers looking for animal-friendly skincare within the mid-range beauty category. Sustainability also plays a role in the brand’s identity, including the use of recycled materials and a more considered approach to packaging and production. Minimalist beauty is another natural fit for Pestle & Mortar. Its products are designed to support uncomplicated routines, making them suitable for customers who prefer fewer, more purposeful skincare steps. The brand also carries a sense of heritage within its broader identity, helping distinguish it from more trend-driven skincare labels. Overall, Pestle & Mortar is a mid-range European skincare brand combining vegan beauty, cruelty-free practices, sustainability, recycled materials, heritage, minimalist skincare, and everyday beauty.

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Disciple London

United Kingdom · Est. 2016 · Mid-range

DISCIPLE London is a UK skincare brand founded in 2016 by Charlotte Ferguson and based in London. The beauty brand focuses on streamlined skincare designed for customers who prefer practical routines and products that can be used consistently in everyday life. As a vegan and cruelty-free beauty brand, DISCIPLE appeals to shoppers looking for animal-friendly skincare. Natural beauty is also part of its positioning, alongside products designed with sensitive skin in mind. Minimalist beauty plays an important role in the brand’s approach. Rather than encouraging overly complicated routines, DISCIPLE focuses on skincare that can be integrated more simply into regular self-care. Its locally made UK identity adds another layer to the brand’s independent positioning, while mid-range pricing keeps the products more accessible than traditional luxury skincare. Overall, DISCIPLE London is a mid-range UK skincare brand combining natural beauty, vegan and cruelty-free practices, sensitive-skin-friendly products, locally made beauty, and a straightforward everyday approach to skincare.

Le Prunier featured image

Le Prunier

United States · Est. 2018 · Luxury

Le Prunier is an American skincare brand founded in 2018 by Jacqueline Taylor, Allison Taylor, and Elaine Taylor and based in Yuba City, California. The luxury beauty brand combines clean skincare with a strong connection to natural ingredients, heritage, and more conscious beauty practices. Le Prunier is vegan and cruelty-free, while its formulas are also associated with paraben-free, sulfate-free, and fragrance-free beauty. These qualities make the brand relevant for shoppers seeking premium skincare with a more ingredient-conscious approach. Sustainability and eco-friendly practices are central to the brand’s identity, with upcycled elements adding another dimension to its environmental positioning. Its local California roots and heritage connection further distinguish Le Prunier within American luxury beauty. Minimalist beauty also fits naturally with the brand’s approach, with products designed to integrate easily into everyday routines. Overall, Le Prunier is a luxury American skincare brand combining clean beauty, vegan and cruelty-free formulas, sustainability, upcycling, heritage, locally made beauty, and minimalist everyday skincare.

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Josh Rosebrook

United States · Est. 2008 · Luxury

Josh Rosebrook is an American skincare and beauty brand founded in 2008 by Josh Rosebrook and based in Los Angeles, California. The luxury beauty brand focuses on natural and organic formulations designed for customers seeking elevated skincare with a strong connection to conscious ingredient choices. Clean beauty is central to the brand’s identity, alongside cruelty-free practices, ethical sourcing, and fair-trade principles. Sustainability is also an important part of Josh Rosebrook’s positioning, supported by biodegradable elements, eco-friendly practices, and recycled materials. Locally made production adds another dimension to the brand’s American beauty identity and allows its luxury positioning to remain closely connected to craftsmanship and formulation. Its products are designed to fit into everyday beauty routines while still providing the experience expected from premium skincare. Overall, Josh Rosebrook is a luxury American skincare brand combining clean beauty, natural and organic ingredients, cruelty-free practices, ethical and fair-trade values, sustainability, recycled materials, and locally made production.

HoliFrog featured image

HoliFrog

United States · Luxury

HoliFrog is an American skincare brand founded by Emily Parr and Majeed Hemmat and based in New York. The beauty brand focuses on skincare designed to work naturally within everyday routines, with products suited to customers who prefer a thoughtful but approachable approach to skin maintenance. Cruelty-free beauty is an important part of HoliFrog’s positioning. The brand is also associated with fragrance-free and paraben-free formulations, making it relevant for shoppers who pay closer attention to ingredient choices. Although its product presentation has a more elevated feel, HoliFrog sits comfortably within the mid-range beauty category, offering a step up from basic skincare without relying entirely on traditional luxury positioning. Its everyday beauty approach makes the products suitable for consistent routines and customers who want practical skincare rather than highly complicated regimens. Overall, HoliFrog is an American skincare brand combining cruelty-free beauty, fragrance-free and paraben-free formulas, mid-range positioning, and everyday skincare for modern routines.

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PSA Skin

Singapore · Mid-range

PSA Skincare is a Singapore-based skincare brand founded by Nicolas Travis. The beauty brand focuses on straightforward, modern skincare designed to fit easily into everyday routines. Positioned within the mid-range beauty category, PSA aims to make more considered skincare approachable without moving fully into luxury pricing. Cruelty-free beauty and ethical beauty are important parts of its positioning, making the brand relevant for shoppers who consider more than just product performance when choosing skincare. Minimalist beauty also plays an important role in PSA’s identity. Its products are designed around practical routines rather than excessive layering, helping customers build skincare habits that are easier to maintain consistently. This combination of simplicity and everyday usability gives PSA a clear place within contemporary skincare. Overall, PSA Skincare is a mid-range beauty brand combining cruelty-free practices, ethical beauty, minimalist skincare, and everyday products for customers who want a streamlined and practical approach to maintaining their skin.

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Educated Mess

United States · Est. 2021 · Luxury

Educated Mess is an American skincare brand founded in 2021 by Alex Padgett and Catherine Chick. The beauty brand takes a streamlined approach to skincare, creating products designed to make everyday routines easier to understand and maintain. Vegan beauty is part of the brand’s identity, making Educated Mess relevant for shoppers who prefer skincare without animal-derived ingredients. Minimalist beauty is equally important to its positioning, with the brand focusing on concise routines rather than encouraging unnecessarily complicated product layering. Its everyday beauty approach makes the products suitable for consistent use, particularly for customers who want skincare to feel practical rather than overwhelming. Positioned within the mid-range beauty category, Educated Mess balances a more elevated skincare experience with straightforward product selection. Overall, Educated Mess is an American skincare brand combining vegan beauty, minimalist skincare, mid-range positioning, and everyday routines for customers who prefer a simplified approach to modern beauty.

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Root Pretty

United States · Est. 2013 · Mid-range

Root Pretty is an American beauty brand founded in 2013 by Krista Dolash and based in Waverly, Iowa. The women-owned brand focuses on natural cosmetics created around clean beauty principles and a more conscious approach to everyday makeup. Root Pretty is vegan and cruelty-free, with natural and organic ingredients forming an important part of its identity. The brand also emphasizes non-toxic beauty and formulas without parabens or sulfates, making it relevant for ingredient-conscious shoppers. Ethical production, sustainability, recycled materials, refillable options, and locally made craftsmanship further strengthen the brand’s conscious beauty positioning. Its products are also associated with sensitive-skin-friendly beauty. Despite this extensive focus on formulation and sustainability, Root Pretty remains accessible rather than luxury-driven. Overall, Root Pretty is an American natural beauty brand combining women-owned leadership, vegan and cruelty-free practices, organic ingredients, ethical production, sustainable and refillable beauty, locally made cosmetics, and everyday products for shoppers seeking a more conscious makeup routine.

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Rude Cosmetics

United States · Est. 2016 · Affordable

Rude Cosmetics is an American makeup brand founded in 2016 by Stacey Lee and based in Los Angeles, California. The beauty brand focuses on affordable cosmetics designed for customers who enjoy creativity, experimentation, and expressive makeup without premium pricing. As a vegan and cruelty-free beauty brand, Rude Cosmetics appeals to shoppers who want animal-friendly makeup across their everyday routines. The brand is also associated with paraben-free beauty, adding another formulation consideration for ingredient-conscious customers. Affordability is central to the brand’s positioning. Its products are designed to make different makeup styles more accessible, from simple daily looks to bolder applications. Rude Cosmetics fits naturally within everyday beauty because its range is intended to be easy to incorporate into regular routines while still supporting experimentation. Overall, Rude Cosmetics is an affordable American makeup brand combining vegan beauty, cruelty-free practices, paraben-free formulas, accessible pricing, and everyday cosmetics for customers who want playful and versatile makeup choices.

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