Location

Seoul, South Korea

Founded

2016

Price range

₩2,400 – ₩35,000

Shipping

Worldwide

Catalogue

24 products

Abib Beauty Brand Logo

Abib

Independent brand — verified
About

Abib is a Korean skincare brand established in 2016 and based in Seoul, South Korea. Founded by Sanghyun Kim, the beauty brand focuses on practical skincare designed to fit naturally into everyday routines. Cruelty-free beauty is an important part of Abib’s positioning, while ethical considerations also influence the brand’s wider approach. Its products are particularly relevant for customers looking for sensitive-skin-friendly Korean beauty and skincare that prioritizes comfort and consistent use. Abib sits within the affordable Korean beauty category, making its products accessible to shoppers who want to explore K-beauty without moving into premium pricing. The brand’s everyday beauty focus helps make its skincare easy to integrate into regular routines rather than requiring highly complicated regimens. Overall, Abib is an affordable Korean skincare brand combining cruelty-free beauty, ethical values, sensitive-skin-friendly products, and everyday skincare for customers seeking approachable and practical K-beauty.

Brand Details

Not disclosed
South Korea
Yes — select products
Last reviewed
Oct 2026
Independent brand
Verified
S
Sanghyun Kim

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Frequently asked questions

What kind of skincare brand is Abib?
Abib is a South Korean skincare brand selling cleansers, toners, treatment pads, serums, moisturizers, masks and sun protection.
What are Abib’s popular products?
Its US store features Heartleaf Spot Pad Calming Touch, Jericho Rose products and Quick Sunstick. These cover toner-pad, hydration and sunscreen searches within the range.
Does Abib make skincare for redness and breakouts?
Yes. Abib lists its Heartleaf Spot Pad among products for redness, sensitivity and breakouts. Check the individual formula if you are avoiding a particular ingredient.
Who founded Abib, and when?
Sanghyun Kim said he launched Abib in 2016, the same year he founded the company behind it.
Where is Abib from?
Abib is from Seoul, South Korea.
How much do Abib products cost?
The official US store lists Heartleaf Spot Pad Calming Touch at $24 before promotions. Prices differ across products and retailers.
Is Abib vegan, and where does its official US store ship?
Abib says all its products are cruelty-free, but only some are vegan. Its official US store currently ships within the United States and advertises free shipping on orders over $50.

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