Location

New York, New York, United States

Price range

$39 – $79

Shipping

Worldwide

Catalogue

33 products

Size range

0.5–5.1

HoliFrog Beauty Brand Logo

HoliFrog

Independent brand — verified
About

HoliFrog is an American skincare brand founded by Emily Parr and Majeed Hemmat and based in New York. The beauty brand focuses on skincare designed to work naturally within everyday routines, with products suited to customers who prefer a thoughtful but approachable approach to skin maintenance. Cruelty-free beauty is an important part of HoliFrog’s positioning. The brand is also associated with fragrance-free and paraben-free formulations, making it relevant for shoppers who pay closer attention to ingredient choices. Although its product presentation has a more elevated feel, HoliFrog sits comfortably within the mid-range beauty category, offering a step up from basic skincare without relying entirely on traditional luxury positioning. Its everyday beauty approach makes the products suitable for consistent routines and customers who want practical skincare rather than highly complicated regimens. Overall, HoliFrog is an American skincare brand combining cruelty-free beauty, fragrance-free and paraben-free formulas, mid-range positioning, and everyday skincare for modern routines.

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Brand Details

Contract manufactured
Leaping Bunny
Last reviewed
Oct 2026
Independent brand
Verified
E
Emily Parr
M
Majeed Hemmat

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Frequently asked questions

What kind of skincare brand is HoliFrog?
HoliFrog makes skincare for different skin needs and routines. It began with a focus on cleansers and now sells serums, moisturizers, oils, toners and sunscreen.
What are HoliFrog’s popular products?
Its cleanser range includes SHASTA AHA Exfoliating Daily Cleanser, Tashmoo Water Lily Nourishing Milky Wash and Superior Probiotic Purifying Gel Cleanser.
How much does HoliFrog skincare cost?
SHASTA AHA Exfoliating Daily Cleanser is currently listed at $39 USD for 150 ml.
Where is HoliFrog from?
The location supplied for this listing is New York, New York, United States.
Who founded HoliFrog?
Emily Parr and Majeed Hemmat are HoliFrog’s co-founders.
Is HoliFrog cruelty-free?
Yes. HoliFrog says it does not test its products on animals and requires the same standard from its suppliers.
Does HoliFrog ship internationally?
HoliFrog’s shipping policy currently accepts direct orders only within the United States and Canada. Its general FAQ gives a broader answer, so the shipping policy is the safer source for this listing.

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