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UK Beauty Brands – Page 2

Brands 25–33 of 33. Back to page 1 · Browse brands A–Z

33 brands

P. Louise

United Kingdom · Est. 2014 · Affordable

P.Louise is a British beauty brand that grew from a single makeup artist into one of the most talked-about independent success stories in the UK industry. Founded in 2014 by Paige Louise Williams, who remains CEO, Creative Director and founder, it is based in Stockport and has built its reputation on products that perform far above their price point. The range is colour-led and artistry-focused, with the Base Sculpt concealer and the brand's eyeshadow palettes driving much of its following. The positioning is direct: high-quality makeup, skincare and beauty products that deliver, without the luxury price tag, encouraging customers to express their artistry and glow differently. Its animal welfare credentials are unusually rigorous. All P.Louise cosmetics and personal care products are Leaping Bunny approved by Cruelty Free International, and the brand maintains a dedicated page explaining what that involves: supplier monitoring, supply chain checks down to ingredient-manufacturer level, a fixed cut-off date and regular independent audits. The brand is also careful to explain that Leaping Bunny approval and vegan status are two separate matters rather than conflating them, which is more honest than the industry norm. Beyond product, P.Louise operates a Makeup Academy training working artists, immersive retail stores in Stockport and Trafford complete with a café, and one of the most successful live shopping operations in British beauty. Priced in the affordable tier, it is a strong choice for anyone seeking affordable, Leaping Bunny certified cruelty-free UK beauty from a women-owned independent.

#cruelty-free #women-owned

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Made by Mitchell

United Kingdom · Est. 2020 · Affordable

Made by Mitchell is a British colour cosmetics brand founded in 2020 by Mitchell Halliday, the Manchester makeup artist known online as Mmmmitchell, and it has become one of the fastest-growing independent beauty success stories in the UK. The brand exists because of where he started. Halliday's early days working in a salon with limited resources shaped a conviction that professional-quality products should not be locked behind professional pricing, and the entire range follows from that. Blursh, the cream blush that became a genuine viral phenomenon, remains the hero product, joined by complexion items, lip products, eye colour and tools. The formulas are pigmented, blendable and forgiving, designed for people teaching themselves rather than for trained artists, and the brand's stated mission is to create high-quality professional products that are affordable, accessible and easy to use for everyone. Its creative positioning is equally direct: a world where colour meets texture and self-expressionism never ends. Made by Mitchell does not conduct animal testing in the developing, manufacturing or marketing of its products, and the brand maintains a dedicated cruelty-free page setting out that commitment. Pricing sits firmly in the affordable tier, which is central to the proposition rather than a consequence of scale, and the brand has built its audience through live selling and direct community engagement rather than conventional advertising. It has expanded rapidly into major UK retailers while keeping its pricing and its founder's voice unchanged. For shoppers searching for affordable, cruelty-free UK beauty with genuine professional credibility, Made by Mitchell is a standout.

#cruelty-free #affordable

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Lisa Eldridge

United Kingdom · Est. 2018 · Luxury

Lisa Eldridge is a British luxury beauty brand founded in 2018 by the makeup artist widely regarded as one of the most respected working in the industry today. With more than two decades of editorial, runway and red carpet work behind her, plus a definitive book on the history of makeup, Eldridge launched an eponymous brand only after deciding she could improve on what already existed. The range is small and exacting. True Velvet and Insanely Saturated Lip Colours anchor a catalogue that extends through the refillable Rouge Experience lipstick, eyeshadow palettes, complexion products and skincare, with more than fifty awards collected since launch. Formulas are designed for advanced performance on tone, texture and radiance, including for skin prone to sensitivity or reactivity. Products are cruelty-free, and formulations are paraben-free, gluten-free, PFAS-free and fragrance-free, deliberately built without the usual allergy triggers such as alcohol, perfume and essential oils. Most of the range is vegan, with the True Velvet and Insanely Saturated lipsticks containing a small amount of beeswax, which the brand states openly. Sustainability is addressed structurally. The Rouge Experience uses a recyclable mono-material aluminium refill, the eyeshadow palettes are refillable, and all outer packaging is cardboard and easily recycled. Products are made in the UK, with the Vitamin C Glow Serum produced in Switzerland. Eldridge's own tutorials and writing on makeup history give the brand a depth of expertise very few luxury labels can claim. Priced in the luxury tier, this suits anyone seeking vegan, paraben-free, cruelty-free UK beauty from a women-owned brand with refillable packaging.

#vegan #cruelty-free

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Lily Lolo

United Kingdom · Est. 2005 · Affordable

Lily Lolo is a British mineral makeup brand that has spent twenty years proving natural cosmetics can compete on performance. It began in 2005 when founder Vikki started blending mineral foundation by hand in her bedroom, and it has grown into one of the UK's best-known clean beauty names while remaining recognisably the same proposition: modern natural beauty, without compromise. The range covers mineral foundations, concealers, blushes, bronzers, eyeshadows, brows, mascara and lip products, all built on nourishing natural ingredients rather than fillers. The mineral foundations remain the signature, valued for buildable coverage that suits sensitive and blemish-prone skin, and the brand markets itself as clean beauty, always. Lily Lolo is cruelty-free and BUAV approved, and is additionally approved by PETA. Around ninety-five percent of the range is vegan-friendly, with the brand clearly identifying the small number of shades containing carmine and the lip glosses and brow duos containing beeswax rather than hiding them. Formulations contain no parabens, fragrances, fillers, talc, asbestos, bismuth oxychloride, nano particles, petrochemicals or synthetic dyes. Sustainability is practical rather than performative. The Mineral Foundation SPF15 is available in a fully recyclable refill, post-consumer recycled content is being introduced across packaging, brush ferrules use recycled aluminium and the brand uses only certified sustainable palm oil. Ninety percent of products are made in the UK. The brand also publishes full ingredient lists and shade-matching guidance, which makes buying mineral makeup online considerably less of a gamble. Priced in the affordable tier, Lily Lolo is a benchmark for vegan, paraben-free, natural UK beauty from a women-owned, locally made independent.

#vegan #cruelty-free

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Karla Cosmetics

United Kingdom · Est. 2018 · Mid-range

Karla Cosmetics is a British indie brand that has become internationally known for making multichrome eyeshadow properly. Established in 2018 by professional makeup artist Karla Powell, it is based in Bournemouth and now sells into more than thirty countries, having grown from an artist's side project into one of the UK's most respected small cosmetics houses. The range centres on ultra-pigmented multichromes, shadows that shift through several distinct colours depending on angle and light, alongside Shadow Potions, Fix Potion, loose pigments, single pans and brushes. These are professional-grade products, and the brand's colour is used by editorial artists as readily as by enthusiasts, which is unusual for a company this size. Manufacturing stays in-house. Many products are handmade in the United Kingdom by the brand's own team, with every batch carefully produced, checked and quality controlled at KC HQ, and the brand describes what it does as innovative, handcrafted beauty made with passion. All Karla Cosmetics branded products are vegan-friendly, containing no animal-derived ingredients or by-products, and the brand does not conduct or commission animal testing on ingredients, formulations or finished products. Ethical sourcing is genuinely addressed: Karla uses lab-created mica rather than mined mica, avoiding the well-documented labour problems in that supply chain, and eyeshadows and pigments are formulated without microplastics. Karla also releases in small runs, and single pans let customers build a collection gradually instead of committing to a full palette. Priced mid-range, it offers exceptional payoff. For shoppers seeking vegan, cruelty-free, handmade and ethically sourced UK beauty from a women-owned small-batch independent, Karla is outstanding.

#vegan #cruelty-free

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Glisten Cosmetics

United Kingdom · Est. 2017 · Affordable

Glisten Cosmetics is a British indie makeup brand that exists to make colour behave in ways conventional cosmetics do not. Founded in 2017 by Michele Scott and based in London, it describes itself plainly as a UK woman-owned indie brand, and has built a devoted following among makeup artists and creative users who want pigment with genuine intensity. The range is led by water-activated liners, a format that lets users control opacity and precision in a way liquid liners cannot, alongside cosmetic paints, duochrome pigments and a broad palette of highly saturated colour. These are products built for graphic looks, festival makeup, editorial work and anyone who treats their face as a canvas rather than something to be evened out. Every product is vegan, containing no animal-derived ingredients, and the brand is certified cruelty-free by PETA, a third-party credential rather than a self-declaration. The brand's voice is inclusive and unpretentious, encouraging customers to be unapologetically themselves, and its marketing reflects a genuinely diverse customer base rather than a narrow one. Pricing sits firmly in the affordable tier, which matters for a category where creative colour is often priced as a luxury. Building a full palette of usable, high-payoff shades remains realistic here rather than aspirational. For shoppers searching for affordable, vegan, PETA-certified cruelty-free UK beauty from a women-owned independent, with colour bold enough to actually show up in photographs, Glisten Cosmetics is one of Britain's most distinctive small brands.

#vegan #cruelty-free

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EX1 Cosmetics

United Kingdom · Est. 2001 · Affordable

EX1 Cosmetics is a British beauty brand built to solve a problem the mainstream industry spent decades ignoring. Founder Farah Naz, a biochemist and makeup enthusiast, could not find a foundation that was not too orange or too pink for her olive skin, so she formulated one, and built the brand that followed around that single specialism. EX1 describes itself as the world's number one brand made exclusively for olive skin tones, and the range reflects that focus with real precision. Foundations, concealers, powders and complexion products are micro-matched to pink and golden undertones rather than offered as a general shade range with olive shades added at the edges. The finish is natural and skin-like, built for everyday wear. Formulations are vegan and cruelty-free, with no raw materials or finished products ever tested on animals and a refusal to sell in countries where testing is legally required. All products are paraben-free and one hundred percent fragrance-free, the concealers are talc-free, and the range is oil-free and formulated not to clog pores. Products are made in Italy, in the same leading laboratories used by major designer brands, which is unusual for a brand at this price. EX1 has been widely covered in the British press for addressing a shade gap the industry left open for decades. Priced in the affordable tier, it makes properly matched complexion products accessible to a group historically underserved by both mass and prestige beauty. For shoppers searching for affordable, vegan, paraben-free and cruelty-free UK beauty from a women-owned business, EX1 remains the category benchmark.

#vegan #cruelty-free

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Bellapierre Cosmetics

United Kingdom · Est. 2005 · Mid-range

Bellapierre Cosmetics is a mineral makeup specialist that has spent over a decade arguing pigment does not require compromise. Founded by David Orencyr and centred in London with teams across the United States and Europe, the brand began as a fully mineral-based cosmetics company and has expanded into skincare while keeping mineral formulation at its core. The range is extensive: mineral foundations, cheek and eye products, lip colour, nail products, palettes, brushes, kits and a growing skincare line including vitamin C treatments. Loose and pressed mineral formulas remain the signature, valued for buildable coverage and their suitability for sensitive skin. Its formulation standards are stated plainly. Bellapierre products will never contain talc, parabens or bismuth oxychloride, three ingredients common in conventional mineral makeup and frequent causes of irritation. The brand is Leaping Bunny approved under the Cruelty Free International programme, with a fixed cut-off date policy, and maintains a dedicated vegan collection running to more than fifty products, though the full range is not vegan throughout. Bellapierre also states a commitment to fair trade and social corporate responsibility in its sourcing, and sits in the mid-range tier with products from around ten to forty-five dollars. For shoppers searching for natural, paraben-free, Leaping Bunny certified cruelty-free makeup with a serious mineral heritage and an ethical sourcing position, Bellapierre remains one of the better-established names in the category and a reliable option for reactive skin.

#natural #vegan

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Arttitude Cosmetics

United Kingdom · Est. 2019 · Affordable

Arttitude Cosmetics is a British indie makeup brand making the case that colour should be loud again. Founded and independently owned by Ruks, who still works part-time as a scientist, the brand takes its name from her mother's makeup studio, Arttitude Studios, opened in 2009. That lineage shows in the products: this is makeup built by people who actually apply it. The range is deliberately bold. Magnetic customisable eyeshadow palettes sit at its heart, letting customers build their own combinations rather than buy a fixed selection, alongside highlighters, pressed powders, lip oils and brushes. The brand positions itself squarely against the pared-back clean girl aesthetic, promising colourful full glam and describing itself as unapologetic and creative. Its tagline, Where Artistry Meets Attitude, is an accurate summary. Every product is vegan and cruelty-free, backed by a published cruelty-free promise. Production remains genuinely small batch, with orders still packed by the founder and her family rather than a fulfilment warehouse, and the brand describes itself openly as tiny and still growing. Pricing puts professional-grade pigment within reach: individual items start under eight pounds, with palettes ranging from around thirty-five to forty-five pounds. That places Arttitude in the affordable tier while delivering payoff usually associated with far pricier brands. For anyone seeking affordable, vegan and cruelty-free UK beauty from a women-owned independent, with customisable palettes and colour that refuses to be subtle, Arttitude is one of Britain's most distinctive small brands.

#women-owned #vegan

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