Location

Stockport, England, United Kingdom

Founded

2014

Price range

£9 – £55

Shipping

Worldwide

Catalogue

500 products

Size range

XS–XXXL

New arrivals

50 this month

P. Louise

About

P.Louise is a British beauty brand that grew from a single makeup artist into one of the most talked-about independent success stories in the UK industry. Founded in 2014 by Paige Louise Williams, who remains CEO, Creative Director and founder, it is based in Stockport and has built its reputation on products that perform far above their price point. The range is colour-led and artistry-focused, with the Base Sculpt concealer and the brand's eyeshadow palettes driving much of its following. The positioning is direct: high-quality makeup, skincare and beauty products that deliver, without the luxury price tag, encouraging customers to express their artistry and glow differently. Its animal welfare credentials are unusually rigorous. All P.Louise cosmetics and personal care products are Leaping Bunny approved by Cruelty Free International, and the brand maintains a dedicated page explaining what that involves: supplier monitoring, supply chain checks down to ingredient-manufacturer level, a fixed cut-off date and regular independent audits. The brand is also careful to explain that Leaping Bunny approval and vegan status are two separate matters rather than conflating them, which is more honest than the industry norm. Beyond product, P.Louise operates a Makeup Academy training working artists, immersive retail stores in Stockport and Trafford complete with a café, and one of the most successful live shopping operations in British beauty. Priced in the affordable tier, it is a strong choice for anyone seeking affordable, Leaping Bunny certified cruelty-free UK beauty from a women-owned independent.

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🎁 The Lip Buffet Mystery Bag (100% off)
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Hair To The Throne Teddy Haircare Set
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The Bad Bitch Treat Trio
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Frequently asked questions

Is P.Louise's quality actually good?

P.Louise's eyeshadow primer earned praise from NikkieTutorials as the best she'd tried, though the brand's 2025 Pinkmas Christmas event was cancelled after construction began without proper council permits.

Who founded P.Louise?

Paige Louise Williams founded P.Louise after her go-to eyeshadow primer got discontinued, deciding to formulate a replacement herself using a 20,000 pound loan from her grandmother.

When and where was P.Louise founded?

P.Louise began as a Manchester makeup academy in 2014, with the standalone P.Louise Cosmetics line following in 2018, entirely self funded with no outside investors.

What makes P.Louise different?

P.Louise built its scale through TikTok Shop Live commerce, holding some of Europe's highest grossing livestreams and once selling roughly two products per second during a single event.

Is P.Louise cruelty free and vegan?

P.Louise holds Leaping Bunny certification through Cruelty Free International for its manufacturing, though it isn't fully vegan since some products still use animal derived ingredients.

What's the bigger story behind P.Louise?

P.Louise opened a 6.2 million pound, two story Manchester megastore in 2026, with themed zones including a mock supermarket, pharmacy, and bank vault built for launch day queues.

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REFY is a UK beauty brand founded in 2020 by Jess Hunt and Jenna Meek and based in Manchester, England. The makeup brand is built around a streamlined approach to beauty, creating products designed to help customers achieve polished looks without overly complicated routines. REFY is a vegan and cruelty-free beauty brand, making it relevant for shoppers who prioritize animal-friendly cosmetics. Its products are also associated with fragrance-free and paraben-free beauty, supporting a more considered approach to formulation. Minimalist beauty is one of the strongest parts of REFY’s identity. The brand focuses on edited routines and products that work naturally within everyday makeup, rather than encouraging customers to build unnecessarily large collections. Positioned within the mid-range beauty category, REFY balances accessible pricing with a more elevated, modern presentation. Overall, REFY is a mid-range UK makeup brand combining vegan beauty, cruelty-free practices, paraben-free formulas, minimalist beauty, and everyday cosmetics for customers who prefer streamlined, contemporary makeup routines.

#vegan #cruelty-free

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Beauty

Bramley

United Kingdom · Est. 2009 · Mid-range

Bramley is a British natural bath, body, home and skincare brand founded by Chloë Luxton. It started at The Beckford Arms, the family's countryside inn. She wanted guest products made without synthetic ingredients or single-use plastic, could not find them, and made her own instead. Fifteen years later the range has grown a long way, and she is still at the helm. The brand line sums it up. Made by nature, crafted by Bramley. Products are made in the British countryside using pure essential oils, the brand's own apple ingredient and natural botanicals. Bramley is a Certified B Corporation with a strong impact score, and it carries the Buy Women Built mark, so this is a clearly women-led business. All products are suitable for vegans, and none are tested on animals. Formulas contain no synthetic colours, no synthetic fragrances, no parabens, no petrochemicals, no silicones and no sulphates. Everything is biodegradable and marine-life friendly, and no plastic microbeads are used. Refills are available across nearly all home, skin and body products, in biodegradable and compostable pouches, and those have saved 28 tonnes of plastic to date. Bottles, lids, pumps and boxes are all recyclable. Local sourcing is taken seriously, with 55% of purchases from suppliers within fifty miles of head office. The brand donates 1% of every full-size bath, body and home product to the wild plant charity Plantlife, over £15,000 so far. Sub-lines cover children and even dogs. For UK beauty, sustainable beauty or women-owned brands, Bramley shines. The scents are pure essential oil. The refills work properly.

#vegan #cruelty-free

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Beauty

Sana Jardin

United Kingdom · Est. 2017 · Luxury

Sana Jardin is a British fine fragrance house founded by Amy Christiansen Si-Ahmed, and it is one of the clearest examples of social entrepreneurship in luxury perfume. She trained and worked as a social worker with struggling families on Chicago's west side, and she sits on the board of Nest, an NGO focused on ethical supply chains. That background shapes everything. The brand calls its model Beyond Sustainability. Fair trade pays people properly for their labour. Sana Jardin goes further and hands them a business. Morocco's flower-growing region produces about 900 tons of orange blossom waste each year. That waste is what is left once the petals have been distilled. Sana Jardin turns that waste into products. Amazigh women flower harvesters sell them locally. They keep 100% of the proceeds. Two micro-enterprises have been created this way, with business training included. The Sana Jardin Cooperative in Tiddas was founded in 2017 by local female harvesters and makes candles, dried flower sachets and Moroccan heritage crafts. In 2024 the brand launched an Accelerator Program with Nest, giving five cooperatives training and grants. The work supports three UN Sustainable Development Goals. The fragrances themselves are Leaping Bunny certified and packaged in FSC certified materials. They are vegan, using premium synthetics in place of animal-derived musks. Scents include Berber Blonde, Tiger By Her Side, Sandalwood Temple, Vanilla Nomad and Jaipur Chant. For ethical beauty, sustainable beauty or luxury fragrance with real social impact, Sana Jardin rewrote the rules. The waste becomes income. The women keep every penny.

#vegan #cruelty-free

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P. Louise

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