Location

Manchester, England, United Kingdom

Founded

2020

Price range

£16 – £38

Shipping

Worldwide

Catalogue

65 products

Size range

XS–XXL

New arrivals

5 this month

REFY Beauty Brand Logo

REFY

Independent brand — verified
About

REFY is a UK beauty brand founded in 2020 by Jess Hunt and Jenna Meek and based in Manchester, England. The makeup brand is built around a streamlined approach to beauty, creating products designed to help customers achieve polished looks without overly complicated routines. REFY is a vegan and cruelty-free beauty brand, making it relevant for shoppers who prioritize animal-friendly cosmetics. Its products are also associated with fragrance-free and paraben-free beauty, supporting a more considered approach to formulation. Minimalist beauty is one of the strongest parts of REFY’s identity. The brand focuses on edited routines and products that work naturally within everyday makeup, rather than encouraging customers to build unnecessarily large collections. Positioned within the mid-range beauty category, REFY balances accessible pricing with a more elevated, modern presentation. Overall, REFY is a mid-range UK makeup brand combining vegan beauty, cruelty-free practices, paraben-free formulas, minimalist beauty, and everyday cosmetics for customers who prefer streamlined, contemporary makeup routines.

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Picked by the brand. Checkout happens on REFY’s own site.

Brand Details

Contract manufactured

South Korea/China

Leaping Bunny
Recyclable
Recycled materials
Yes — select products
Last reviewed
Oct 2026
Independent brand
Verified
J
Jess Hunt
J
Jenna Meek

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Frequently asked questions

What kind of makeup brand is REFY?
REFY is a UK makeup brand built around simple routines and easy-to-use products. It launched with a focus on brows and now sells face, lip and skin products too.
What are REFY’s most popular products?
Brow Sculpt is one of REFY’s signature products: a gel designed to shape and hold brows. The range also includes brow pencils, cream blush, bronzer, lip products and skin tint.
How much does REFY makeup cost?
On REFY’s UK site, Brow Sculpt is currently £20 and Cream Blush is £18. Prices may differ on its regional sites.
Where is REFY based?
REFY’s headquarters is in Manchester, England, United Kingdom.
Who founded REFY?
Jess Hunt and Jenna Meek founded REFY in 2020. The brand says their idea began with simplifying Jess’s multi-step brow routine.
Is REFY vegan and cruelty-free?
Yes. REFY says its makeup is vegan and approved under the Cruelty Free International Leaping Bunny programme.
Does REFY ship internationally?
Yes. REFY lists shipping options for multiple countries. On its UK site, standard UK delivery is free on orders of £30 or more; international rates vary by destination.

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