Location

Bournemouth, England, United Kingdom

Founded

2018

Price range

£5.50 – £59

Shipping

Worldwide

Catalogue

109 products

Size range

4 sizes

New arrivals

1 this month

Karla Cosmetics Brand Logo

Karla Cosmetics

Independent brand — verified
About

Karla Cosmetics is a British indie brand that has become internationally known for making multichrome eyeshadow properly. Established in 2018 by professional makeup artist Karla Powell, it is based in Bournemouth and now sells into more than thirty countries, having grown from an artist's side project into one of the UK's most respected small cosmetics houses. The range centres on ultra-pigmented multichromes, shadows that shift through several distinct colours depending on angle and light, alongside Shadow Potions, Fix Potion, loose pigments, single pans and brushes. These are professional-grade products, and the brand's colour is used by editorial artists as readily as by enthusiasts, which is unusual for a company this size. Manufacturing stays in-house. Many products are handmade in the United Kingdom by the brand's own team, with every batch carefully produced, checked and quality controlled at KC HQ, and the brand describes what it does as innovative, handcrafted beauty made with passion. All Karla Cosmetics branded products are vegan-friendly, containing no animal-derived ingredients or by-products, and the brand does not conduct or commission animal testing on ingredients, formulations or finished products. Ethical sourcing is genuinely addressed: Karla uses lab-created mica rather than mined mica, avoiding the well-documented labour problems in that supply chain, and eyeshadows and pigments are formulated without microplastics. Karla also releases in small runs, and single pans let customers build a collection gradually instead of committing to a full palette. Priced mid-range, it offers exceptional payoff. For shoppers seeking vegan, cruelty-free, handmade and ethically sourced UK beauty from a women-owned small-batch independent, Karla is outstanding.

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Brand Details

Handmade
UK
Yes — select products
Last reviewed
Oct 2026
Independent brand
Verified
K
Karla Powell

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Frequently asked questions

When and where was Karla Store founded?
Karla Powell launched her cosmetics line in the UK in 2018, growing from lip brush sets into loose pigments before her Fix Potion primer broke through.
Is Karla Store's quality actually good?
Karla Store, a single founder UK cosmetics line rather than a multi brand retailer, holds a 4.9 out of 5 rating from 754 reviews on its own site.
Who founded Karla Store?
Founder Karla Powell grew up watching her father run a face painting business, later worked London and New York fashion weeks, then launched her own line after having her son.
What makes Karla Store different?
Karla Store built a whole system around Fix Potion, an aloe based primer engineered to lock multichrome pigment vibrancy for over 10 hours, rather than selling standalone eyeshadow.
Is Karla Store cruelty free and vegan?
Karla Store states its products are never tested on animals and are vegan, though these remain brand claims rather than independently certified by Leaping Bunny or PETA.
What's the bigger story behind Karla Store?
Beyoncé's makeup artist used Karla Store's Opal Multichrome pigment in the shade Beauty Sleep during her Renaissance World Tour stop in Poland, a big credit for a small UK brand.

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