
Loelle
Sweden · Est. 2012 · Mid-range
Loelle is a Swedish natural skincare brand founded in 2012 by Dominique Guellouchi. It blends Scandinavian formulation with North African raw materials, and that mix is what makes it distinctive. The guiding line is blunt. If you would not trust having something in your body, why put it on your skin? Ingredients are sourced directly from small-scale producers and women's cooperatives around the world, including in Morocco and Ghana. That direct sourcing is the brand's social backbone, not an add-on. Apart from the soap range, everything is made or bottled in Sweden. The brand describes itself as 100% natural, organic and effective, and says it uses certified organic ingredients wherever certification is possible. It has collected a large number of international awards, which is unusual for an independent brand of this size. Formulas contain no synthetic fragrance, no parabens and no harsh chemicals. Packaging is recyclable. The hero product is the Reboost Balm, a multi-purpose organic balm the brand nicknames nature's Botox, and it carries hundreds of customer reviews. The Lift Serum, Recovery Serum and Renewal Serum anchor the face care line. Rose Water and liquid African Black Soap are long-standing favourites, and there is a Protect Stick SPF50 for daily use. Prices run from around 229 to 999 Swedish kronor, so the range sits mid-market rather than prestige. For Swedish beauty, natural beauty, organic beauty or ethically sourced skincare with a real fair-trade story behind the ingredients, Loelle is well worth knowing. The sourcing story is real. The awards back up the formulas.





















