Location

Seoul, Gangnam-gu, Republic of Korea

Founded

2013

Price

Affordable

Shipping

N/A

PURITO SEOUL

About

Purito is a modern Korean skincare brand. It draws on Korean ingredients and culture to make products that feel good to use. The name joins the Korean word for purification with the character for earth and soil. The brand works to five values. Explorative, sensorial, simplicity, community-centric and eco-ethical. Ingredients are sourced with real local detail. Oats come from Gunsan. Bamboo comes from Damyang. There is also Korean centella asiatica, East Sea deep sea water, minari, hydrangea and starflower. Every product is made in Korea. Purito says all its products are vegan and cruelty-free. It also says its ingredient suppliers do not test on animals. There is no synthetic fragrance. Unscented versions are labelled honestly, noting you may still smell a light natural scent. Testing is where Purito really stands out. Dermatologist testing, HRIPT hypoallergenic testing and sensitive skin testing were all done through the Korea Institute of Dermatological Sciences. The brand publishes the dates and the number of people tested. Products are also non-comedogenic and fungal-acne safe. Bottles use 30% recycled PET. Tubes use 30% recycled plastic. Best sellers include the Wonder Releaf Centella Toner and the Mighty Bamboo Panthenol Cream. The Oat In Calming Gel Cream, Retinol Retinal 2000 NAD+ Serum and Daily Soft Touch Sunscreen SPF50+ are also popular. For Korean beauty, vegan beauty, cruelty-free beauty, affordable beauty or gentle care for sensitive skin, Purito is one of the safest K-beauty picks you can make. The prices also keep a full routine within reach. That mix is hard to find.

Brand Details
Korean Beauty
K
Kyounghee Kim

Frequently asked questions

What is Purito known for?
This skincare brand is known for Centella asiatica formulas like its Wonder Releaf line, built around fragrance free, barrier supporting, accessible K beauty.
Where is Purito based and made?
This skincare brand is headquartered in Seoul, South Korea, where its cleansers, essences, and sunscreens are manufactured for global distribution.
Is Purito good quality?
Yes, this skincare brand rebuilt trust after a 2020 sunscreen SPF labeling issue by recalling and reformulating, now cited as a model of brand accountability.
Who founded Purito?
Purito does not publicly disclose an individual founder, having been built by a Seoul based team during the international rise of Korean skincare.
When was Purito founded?
This Korean skincare brand launched around 2015, taking its name from Korean and Chinese characters meaning purify and earth.
Is Purito cruelty free and vegan?
Yes, Purito markets itself as vegan friendly and cruelty free, having received vegan certification around 2019 for much of its skincare range.

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