Ashlea Baker

"JUNK LDN is a London based swimwear and fashion brand that celebrates individuality, self-expression, and youth culture through bold, statement-driven designs. The label produces bikinis, one-pieces, and streetwear-inspired collections that combine daring cuts with playful prints and vibrant colors. Its identity reflects London’s eclectic style, drawing inspiration from music, nightlife, and underground culture. JUNK LDN is recognized for its emphasis on body positivity, offering inclusive styles that empower women to embrace confidence and uniqueness. What sets the brand apart is its fearless approach to design — each collection challenges traditional swimwear norms by pushing boundaries of style, fit, and creativity. With its roots in street fashion, JUNK LDN appeals to customers who want swimwear that feels youthful, daring, and unconventional. The brand continues to grow its online presence, building a community of women who celebrate individuality and unapologetic fashion."

"Grace Jacob is a Manchester, England based swimwear brand, founded in 2016 by Grace Cohen. The label produces bikinis and one-pieces designed with an emphasis on femininity, style, and comfort. Its collections often feature playful prints, bold cuts, and flattering fits that appeal to women seeking fashionable yet wearable swimwear. Grace Jacob also incorporates sustainable practices, producing in small batches and focusing on quality fabrics to extend product life. What makes the brand distinctive is its boutique identity—offering stylish swimwear with a modern British twist. By combining trend-conscious design with a commitment to thoughtful production, Grace Jacob appeals to customers who want swimwear that feels fresh, expressive, and responsibly made. With its growing digital presence, the label continues to build recognition as a youthful, creative voice in the UK swimwear market."

"Made of Water is a Cornwall, United Kingdom based swimwear brand founded in 2021 by Ama Charles. The label is rooted in sustainability and ocean conservation, producing swimsuits from eco-friendly fabrics such as ECONYL regenerated nylon. Inspired by the wild Cornish coastline, Made of Water creates designs that balance functionality, comfort, and timeless style. Its collections feature earthy tones, clean lines, and supportive cuts, reflecting the rugged yet serene spirit of Cornwall. Beyond fashion, the brand supports environmental initiatives and ocean protection projects, aligning its identity with conscious living. What makes Made of Water unique is its deep connection to coastal life — swimwear designed not only for style but also for active use in cold-water swimming, surfing, and outdoor adventures. With its focus on sustainability and local heritage, Made of Water appeals to eco-conscious consumers seeking authentic, functional swimwear with a meaningful story."