CurlMix

Camille Rose was founded in 2011 by Janell Stephens in Louisiana, United States, with a mission to blend wellness, family care, and natural beauty. The brand started in Janell’s kitchen as handmade treatments for her children’s sensitive skin and grew into a leading name in textured-haircare. Its products, including the Algae Renew Deep Conditioner and Curl Maker, are formulated with food-grade ingredients such as aloe vera, honey, and marshmallow root to define curls and retain moisture. All products are cruelty-free and free from harsh chemicals. Camille Rose stands out for its wellness-inspired approach, merging clean, nourishing ingredients with cultural authenticity and a strong community presence in the natural-hair movement.

Hairstory is a New York–based haircare brand founded by Michael Gordon, the creator of Bumble and bumble. Built around the idea of simplifying haircare, the brand’s flagship product, New Wash, replaces traditional shampoo and conditioner with a detergent-free cleansing cream that cleans hair without stripping natural oils. Hairstory’s formulas are made with biodegradable, plant-based ingredients and packaged in refillable pouches to reduce waste. The brand advocates for scalp health and minimalism — encouraging users to wash less and style more naturally. All products are cruelty-free and free from sulfates, parabens, and silicones. What makes Hairstory distinctive is its wash revolution, redefining how people clean and care for their hair while promoting sustainability and healthy scalp balance.

EcoRoots, founded in 2018 by Alin Turcea and Antonia Pitica, is a U.S.-based sustainable personal-care brand promoting plastic-free living. Its solid shampoo and conditioner bars, made with organic oils, cocoa butter, and plant-based surfactants, offer salon-quality performance without plastic packaging. All products are vegan, cruelty-free, and palm-oil-free. EcoRoots ships in compostable materials and offsets carbon emissions with every order. The brand’s mission is to make beauty affordable and accessible. What makes EcoRoots distinctive is its commitment to minimalism and eco-responsibility, proving that sustainability and performance can coexist through simple, effective, and environmentally conscious formulations.