Location
Chicago, Illinois, United States
Founded
2015
Price
Mid-range
Shipping
Worldwide
CurlMix
About
CurlMix is a Chicago-based curly-hair brand founded in 2015 by Kim Lewis and Tim Lewis. Originally launched as a DIY subscription box, the company evolved into a full product line specifically formulated for natural curls and coils. The four-step system—cleanse, condition, moisturize, and define—uses ingredients like flaxseed gel, aloe vera, and jojoba oil to deliver frizz-free definition. All products are vegan, cruelty-free, and fragrance-free. CurlMix's direct-to-consumer model ensures transparency and affordability. The brand stands out for its community-first ethos, empowering customers to embrace their curls while supporting Black entrepreneurship and accessible, clean curly-hair care.
Brand Details
Frequently asked questions
Did CurlMix start as something other than a product line?
Yes. It began in 2015 as a DIY subscription box before evolving into a full product line for natural curls and coils.
Where does CurlMix ship and what does it cost?
CurlMix ships worldwide and sits in a mid-range price tier.
Who founded CurlMix?
CurlMix was founded by Kim Lewis and Tim Lewis, and is based in Chicago, Illinois.
Why does CurlMix sell direct-to-consumer?
Its direct-to-consumer model is meant to keep pricing affordable and transparent without cutting quality, while supporting Black entrepreneurship.
Are CurlMix products fragrance-free?
Yes. All products are vegan, cruelty-free, and fragrance-free.
How does CurlMix's four-step system work?
Its cleanse, condition, moisturize, and define system uses ingredients like flaxseed gel, aloe vera, and jojoba oil to deliver frizz-free definition for curls and coils.
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CurlMix