Location

Whitley Bay, England

Founded

2020

Price range

£15 – £30

Shipping

Worldwide

Catalogue

25 products

Size range

2 sizes

New arrivals

1 this month

Merwave Hair Care Brand Logo

Merwave

Independent brand — verified
About

Merwave is a UK-based haircare brand founded by Abigail Reid and Tom Reid, based in Whitley Bay, England. Specializing in products for naturally wavy hair, Merwave helps users embrace and enhance their authentic texture without relying on heat styling. The brand offers a five-step system including shampoo, conditioner, curl-enhancing cream, and styling products formulated with lightweight, protein-balanced ingredients to support wave pattern definition and frizz control. All Merwave products are free from sulfates, silicones, and parabens, making them gentle and suitable for regular use. The brand's distinctive approach focuses on simplicity and education, empowering customers to identify their unique wave pattern and follow an easy routine that delivers consistent, frizz-free results.

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Brand Details

UK
Wavy
Last reviewed
Sep 2026
Independent brand
Verified
A
Abigail Reid
T
Tom Reid

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Frequently asked questions

Is Merwave made for wavy hair specifically?
Yes, Merwave specializes in products for naturally wavy hair, helping enhance authentic texture without heat styling.
What is Merwave's five-step system?
It includes shampoo, conditioner, a curl-enhancing cream, and styling products built on lightweight, protein-balanced ingredients.
Does Merwave help with frizz?
Yes, its routine is designed to deliver consistent, frizz-free definition for wavy hair.
Are Merwave products gentle enough for regular use?
They're free from sulfates, silicones, and parabens, which the brand says makes them suitable for frequent washing.
Who founded Merwave and where is it based?
Abigail Reid and Tom Reid founded Merwave; it's based in Whitley Bay, England and launched in 2020.
Does Merwave help me figure out my wave pattern?
Yes, the brand emphasizes education, guiding people to identify their natural wave pattern and follow a simple routine.

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