Apothecary 87

Merwave is a U.K.-based haircare brand founded by Abigail Reid and Tom Reid. It specializes in products for naturally wavy hair, helping users enhance and embrace their authentic texture without heat styling. The brand offers a five-step system including shampoo, conditioner, curl-enhancing cream, and styling products formulated with lightweight, protein-balanced ingredients. All Merwave products are free from sulfates, silicones, and parabens, making them gentle and suitable for regular use. What makes Merwave unique is its focus on simplicity and education, empowering people to identify their natural wave pattern and follow an easy routine that delivers consistent, frizz-free definition.

Neäl & Wølf is a professional haircare brand founded in 2009 by Neil Capstick in the United Kingdom. Created after decades of salon experience, the brand was built to offer luxurious, high-performing haircare at an accessible price. Its product line includes shampoos, conditioners, styling sprays, and treatments developed with input from professional stylists. Neäl & Wølf focuses on creating results-driven formulas that combine salon-grade performance with a modern sensory experience. Every product is cruelty-free and formulated without sulfates or parabens. What makes Neäl & Wølf stand out is its attention to both performance and fragrance — each product carries a signature scent designed to elevate daily routines. The brand is now trusted by salons across the UK for delivering smooth, shiny, and manageable hair with a professional finish.

Faith In Nature is a Manchester-based natural personal-care brand founded in 1974 by Rivka Rose. One of the UK’s earliest pioneers in sustainable beauty, the brand was built on the belief that natural, affordable products should be accessible to everyone. Faith In Nature produces vegan and cruelty-free shampoos, conditioners, soaps, and body care using plant-derived ingredients like seaweed, lavender, and coconut. All products are free from parabens and SLS, with packaging made from 100% recycled and recyclable materials. The company is B Corp certified and operates with a strong social and environmental mission. What makes Faith In Nature unique is its combination of ethical legacy and modern relevance — maintaining its founding values of simplicity, transparency, and sustainability for over 50 years. Today, it remains one of the UK’s most trusted natural hair and body care brands.