Moroccan Naturals

Nature’s Gentle Touch, founded in Nigeria, is a leading African haircare brand formulated for natural, relaxed, and protective-style hair. Its range includes relaxers, oils, and conditioners enriched with shea butter, olive oil, and herbal extracts that address scalp sensitivity and breakage. The brand also runs a professional Hair Institute in Lagos to train stylists across Africa. All products are dermatologically tested and tailored to humid climates. What makes Nature’s Gentle Touch distinctive is its scientifically developed, Africa-specific solutions, empowering consumers to care for textured hair with safe, salon-quality results.

Founded in 1990, Hawaii Peeps is a Hawaiian lifestyle and personal-care brand inspired by island botanicals and eco-living. Its haircare line uses locally sourced ingredients such as coconut oil, noni, kukui nut, and aloe vera to repair and hydrate hair naturally. All products are small-batch, cruelty-free, and made with biodegradable ingredients. The brand reflects the Hawaiian philosophy of aloha ʻāina”—love and respect for the land—through ethical and sustainable packaging. What makes Hawaii Peeps distinctive is its authentic island craftsmanship, merging tropical heritage with clean, conscious beauty that honors Hawaii’s natural resources.

NativeChild is a South African natural haircare and bodycare brand founded in 2015 by Sonto Pooe. Created to meet the unique needs of African hair and skin, the brand produces high-quality, affordable products made from 100% natural ingredients. Its range includes shampoos, conditioners, oils, and butters formulated with shea butter, coconut oil, and castor oil to promote growth, moisture, and scalp health. NativeChild focuses on gentle, chemical-free formulations that nourish textured and curly hair without harsh additives. All products are vegan, cruelty-free, and made locally in South Africa. What makes NativeChild distinctive is its strong emphasis on inclusivity and representation — celebrating natural beauty through simple, effective care rooted in African heritage. By empowering women to embrace their natural texture, NativeChild has become one of South Africa’s most respected homegrown beauty brands.