Attitude Living
Attitude is a Montreal-based personal-care and household brand founded in 2005 by Jean-François Bernier and Benoît Lord. The company creates a wide range of eco-friendly, vegan, and cruelty-free products, including shampoos, conditioners, body care, skincare, and baby care items. Attitude is known for its use of natural, EWG-verified ingredients and biodegradable formulas packaged in recyclable or refillable containers. The brand’s mission is rooted in environmental consciousness — combining safety, effectiveness, and sustainability without compromise. Its haircare line focuses on gentle, plant-based formulations that nourish without harsh chemicals, appealing to families and individuals who value clean living. What makes Attitude distinctive is its holistic approach: extending clean beauty principles beyond personal care to everyday home products. By merging science and sustainability, Attitude has built a global reputation as a leader in responsible, planet-friendly living.
Brand Details
Phoenix, Arizona, United States
2005
J
Jean-François BernierB
Benoît LordWorldwide
Frequently asked questions
When was Attitude Living founded?
Attitude Living was founded in 2005 by its two co-founders as a personal-care and household brand committed to eco-friendly products.
Who founded Attitude Living?
Attitude was founded by Jean-François Bernier and Benoît Lord in 2005. Together, they established the brand with a mission rooted in environmental consciousness and clean living.
Where is Attitude Living based?
Attitude is based in Montreal, Canada, where it was established as a personal-care and household brand focused on sustainability and clean beauty.
What is Attitude Living known for?
Attitude is known for creating eco-friendly, vegan, and cruelty-free products with natural, EWG-verified ingredients and biodegradable formulas. The brand's haircare line focuses on gentle, plant-based formulations that nourish without harsh chemicals, appealing to families and individuals who value clean living.
What is the price range of Attitude Living?
Attitude Living offers products at an affordable price range, making sustainable and natural personal care accessible to a wide audience.
Is Attitude Living sustainable or ethical?
Yes, Attitude Living is highly sustainable and ethical, combining safety, effectiveness, and sustainability without compromise. The brand uses biodegradable formulas packaged in recyclable or refillable containers and maintains vegan, cruelty-free standards across its entire product line.
What products does Attitude Living offer?
Attitude Living creates a wide range of eco-friendly products including shampoos, conditioners, body care, skincare, and baby care items, plus household products. All items feature natural, EWG-verified ingredients formulated for effectiveness and safety.
What makes Attitude Living unique?
What makes Attitude distinctive is its holistic approach, extending clean beauty principles beyond personal care to everyday home products by merging science and sustainability. The brand has built a global reputation as a leader in responsible, planet-friendly living through its commitment to natural formulations and environmental consciousness.
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