Location
Montreal, Canada
Founded
2005
Price
Affordable
Shipping
Worldwide
Attitude Living
About
Attitude Living is a Montreal-based personal care brand founded in 2005 by Jean-François Bernier and Benoît Lord. The company specializes in eco-friendly, vegan, and cruelty-free haircare formulations made with natural, EWG-verified ingredients and biodegradable formulas. Attitude's haircare line emphasizes gentle, plant-based shampoos and conditioners that cleanse without harsh chemicals, catering to families seeking clean, sustainable beauty solutions. The brand is known for its commitment to environmental consciousness, pairing safety and effectiveness with responsible packaging—utilizing recyclable and refillable containers. What distinguishes Attitude Living is its holistic approach to sustainability, extending clean beauty principles across personal care and home products globally.
Brand Details
J
Jean-François BernierB
Benoît LordFrequently asked questions
Is Attitude affordable and does it ship internationally?
Attitude sits in the affordable price range and ships worldwide.
Are Attitude's haircare ingredients EWG-verified?
Yes. Attitude formulates its shampoos and conditioners with natural, EWG-verified ingredients in biodegradable, plant-based blends.
Is Attitude vegan and cruelty-free?
All of Attitude's products, including its haircare line, are vegan and cruelty-free.
Does Attitude only make haircare?
No. Attitude is a broader personal-care and household brand that also makes body care, skincare, baby care, and home products alongside its shampoos and conditioners.
How is Attitude's packaging designed to reduce waste?
Attitude packages its products in recyclable or refillable containers as part of its plant-friendly approach.
Who started Attitude and where is it based?
Attitude was founded in 2005 by Jean-François Bernier and Benoît Lord, and is based in Montreal, Canada.
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Attitude Living