Juices & Botanics

Founded in 2013 by Anmol Trikannad and Rahul Jain, Alex Ra Organic is an Indian clean-beauty brand specializing in natural hair and skincare products. Based in India, the brand focuses on toxin-free formulations made with cold-pressed oils, herbal extracts, and essential nutrients. Its haircare range includes strengthening serums, masks, and shampoos designed to promote scalp health and repair damage caused by pollution and heat styling. All products are cruelty-free and free from parabens and sulfates. What makes Alex Ra Organic distinctive is its fusion of Ayurvedic principles with modern formulation, creating affordable, plant-powered solutions that emphasize purity, transparency, and performance.

Rahua (by Amazon Beauty Inc.) is a New York–based luxury haircare brand founded in 2008 by Fabian Lliguin and Anna Ayers. The brand is rooted in sustainability and indigenous Amazonian traditions, using rahua oil — a rare nut oil known for its restorative properties — as its core ingredient. Rahua’s range includes shampoos, conditioners, treatments, and styling products that are vegan, cruelty-free, and free from synthetic chemicals. The company works directly with Quechua-Shuar tribes in the Amazon, ensuring ethical and rainforest preservation. What makes Rahua distinctive is its commitment to both environmental and social sustainability while delivering salon-grade performance. By merging ancient botanical wisdom with modern green chemistry, Rahua has become one of the world’s most respected natural luxury haircare brands.

Founded in the United States, KeraVada is a Black-owned natural-hair brand specializing in Ayurvedic-inspired treatments for textured hair. Its formulas use time-tested ingredients such as amla, fenugreek, and brahmi oils to encourage growth, reduce shedding, and strengthen strands. KeraVada’s signature Ayurvedic Growth Oil and deep-conditioning treatments are vegan, silicone-free, and designed for protective-style maintenance. The brand blends ancient hair rituals with modern cosmetic science to improve moisture retention and scalp health. What makes KeraVada unique is its focus on Ayurvedic precision for textured hair, combining heritage ingredients with research-driven efficacy.