Holistic Hair

Holistic Hair is a New Zealand-based haircare brand founded in 2006 by trichology experts Nicky James-Baird and Jodene Fendall. Built on a truly holistic philosophy, the brand recognises the scalp as the foundation of healthy hair, with every formulation designed to restore balance, support the scalp microbiome, and promote long-term scalp and hair health. At the heart of Holistic Hair is a trichology-led approach, combining modern scalp science with the therapeutic benefits of aromatherapy. Each product is crafted using advanced plant actives, essential oils, and carefully selected botanical extracts, chosen not only for their performance but for their ability to work in harmony with the body. This considered approach allows the range to effectively support concerns such as sensitivity, dryness, excess oil, dandruff, and thinning, without compromising the integrity of the scalp and hair. Holistic Hair is proudly vegan certified and vegetarian approved by the New Zealand Vegetarian Society. All formulations are cruelty-free and made without synthetic fragrance, sulfates, or parabens, reflecting a commitment to clean, conscious formulation standards. Sustainability is deeply embedded in the brand’s philosophy. Bottles are made from 100% recycled plastic, and refill options are available in recyclable soft plastics, encouraging customers to reuse their bottles and reduce waste. This circular approach to packaging is designed to minimise environmental impact while making conscious choices more accessible. As a certified B Corp, Holistic Hair meets high standards of social and environmental performance, accountability, and transparency. The brand is also a proud CleanHub partner, actively funding the recovery and recycling of plastic waste before it can enter the ocean. Through this partnership, Holistic Hair not only helps reduce environmental pollution but also supports communities by creating fair, stable employment opportunities and contributing to the development of waste management infrastructure in regions that need it most. Women-owned and purpose-driven, Holistic Hair brings together science, nature, and responsibility in a way that supports both personal wellbeing and the health of the planet. The result is a refined, functional approach to haircare that goes beyond aesthetics, positioning Holistic Hair as a leader in New Zealand’s clean, trichology-led beauty space.