Location

Olympia, Washington, United States

Founded

2003

Price

Affordable

Shipping

Worldwide

Alaffia logo

Alaffia

About

Founded in 2003 by Olowo-n'djo Tchala and Prairie Rose Hyde, Alaffia is a U.S.-based social enterprise rooted in West African heritage and based in Olympia, Washington. The brand handcrafts ethical hair, skin, and body-care products using traditional ingredients like shea butter, coconut oil, and African black soap sourced through fair-trade cooperatives in Togo. Every purchase directly supports women's empowerment, maternal health, and education initiatives across West Africa. Alaffia's formulas are clean, cruelty-free, and made with minimal processing to preserve nutrient integrity. B Corp certified, Alaffia champions sustainable packaging while merging beauty with purpose—creating a business model that delivers effective haircare while creating measurable global social impact.

Brand Details
O
Olowo-n'djo Tchala
P
Prairie Rose Hyde

Frequently asked questions

What West African ingredients does Alaffia use?
Alaffia handcrafts its products with traditional ingredients like shea butter, coconut oil, and African black soap, using minimal processing to preserve nutrient integrity.
Is Alaffia affordable and does it ship worldwide?
Yes, Alaffia is in the affordable price tier and ships worldwide.
Who founded Alaffia and where is it based?
Alaffia was founded in 2003 by Olowo-n'djo Tchala and Prairie Rose Hyde, and is based in Olympia, Washington, with roots in West African heritage.
Is Alaffia a B Corp?
Yes, Alaffia holds B Corp certification, and its products are cruelty-free and made with clean formulas.
What is the social mission behind Alaffia?
Alaffia is a social enterprise where every purchase supports women's empowerment, maternal health, and education initiatives across West Africa. Its ingredients are sourced through fair-trade cooperatives in Togo.

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