Alaffia
Founded in 2004 by Olowo-n’djo Tchala and Prairie Rose Hyde, Alaffia is a U.S.-based social enterprise rooted in West African heritage. The brand handcrafts ethical hair, skin, and body-care products using traditional ingredients like shea butter, coconut oil, and African black soap sourced through fair-trade cooperatives in Togo. Every purchase supports women’s empowerment, maternal health, and education initiatives across West Africa. Alaffia’s formulas are clean, cruelty-free, and made with minimal processing to preserve nutrient integrity. The company holds B Corp certification and champions packaging. What makes Alaffia distinctive is its mission-driven business model, combining sustainable beauty with community development and global social impact.
Brand Details
Hair Care Brands
Affordable
Olympia, Washington, United States
2004
Worldwide
Frequently asked questions
Where is Alaffia based?
Alaffia is based in Olympia, Washington, United States.
Who founded Alaffia?
Alaffia was founded in 2004 by Olowo-n'djo Tchala and Prairie Rose Hyde. The co-founders established the brand as a social enterprise rooted in West African heritage.
When was Alaffia founded?
Alaffia was founded in 2004.
What is Alaffia known for?
Alaffia is known for handcrafting ethical hair, skin, and body-care products using traditional West African ingredients like shea butter, coconut oil, and African black soap. The brand is recognized for its mission-driven model that combines clean beauty with community development and social impact across West Africa.
What is the price range of Alaffia?
Alaffia offers products in the affordable price range, making ethical and sustainable beauty accessible to a broad audience.
Is Alaffia sustainable or ethical?
Yes, Alaffia is highly ethical and sustainable. The brand sources ingredients through fair-trade cooperatives in Togo, formulates clean and cruelty-free products with minimal processing, holds B Corp certification, and champions sustainable packaging.
What products does Alaffia offer?
Alaffia offers hair, skin, and body-care products handcrafted with traditional ingredients like shea butter, coconut oil, and African black soap sourced from fair-trade cooperatives.
What makes Alaffia unique?
Alaffia is distinctive for its mission-driven business model that combines sustainable beauty with community development and global social impact. Every purchase supports women's empowerment, maternal health, and education initiatives across West Africa, while the brand maintains clean, cruelty-free formulas rooted in West African heritage.
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