Hair Care Brands

Black-Owned Hair Care Brands

Discover 10+ Black-owned hair care brands offering products across various hair needs and routines.

Brands

Bomba Curls featured image

Bomba Curls

Mid-range

Bomba Curls is an Afro-Dominican haircare brand founded by Lulu Cordero in 2019. Inspired by Dominican beauty traditions, the brand creates products for curly, coily and textured hair using natural and organic ingredients. The idea for Bomba Curls developed after Lulu experienced traction alopecia and began using traditional Dominican haircare recipes to restore moisture and care for her scalp and curls. Its collection includes hair oils, masks, shampoos, conditioners and styling products designed to reduce breakage, support length retention and keep curls soft and defined. Bomba Curls is a women-owned brand that celebrates natural textures and Afro-Dominican culture. Its mid-range collection is made in the United States and certified cruelty-free. The brand also offers international shipping through its website.

Ecoslay featured image

Ecoslay

Georgia · Est. 2015 · Affordable

Ecoslay is a women-owned haircare brand founded by Adria Marshall in 2015. Based in Clarkston, Georgia, the brand creates products for curly, coily, wavy and textured hair, with a focus on moisture, definition and manageable styling. Its collection includes cleansers, conditioners, leave-in treatments, curl creams, gels and styling products designed for wash days and everyday curl routines. The range supports common hair concerns such as dryness, frizz, tangling and lack of definition, while offering options for different textures and styling preferences. Ecoslay is known for its small-batch approach and practical formulas made specifically for natural hair. Positioned within the affordable haircare category, the brand appeals to shoppers looking for specialised curl products without premium pricing. Ecoslay offers worldwide shipping through its official website.

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Melanin Haircare

United States · Est. 2015 · Mid-range

Melanin Haircare is a women-owned textured haircare brand founded by sisters Whitney White and Taffeta White. Launched in 2018, the brand was created to provide simple, nourishing products for curly, coily and natural hair. Whitney White is also widely known as Naptural85, a natural-hair content creator who built a large online community by sharing haircare routines and styling advice. The brand’s collection includes shampoos, conditioners, styling creams, oils and scalp-care products designed to support moisture retention, detangling, manageability and healthy-looking hair. Its formulas are suitable for wash days, protective styles and everyday curl-care routines. Positioned within the mid-range category, Melanin Haircare appeals to shoppers seeking practical products that can be used across different textures and styling needs. The brand offers worldwide shipping through its website.

The Doux featured image

The Doux

Germany · Est. 2011 · Affordable

The Doux is a textured haircare brand founded by hairstylist Maya Smith and Brian Smith in 2009. Created using Maya’s professional salon experience, the brand develops products for curly, coily, wavy and heat-styled hair. Its affordable collection includes shampoos, conditioners, leave-in products, gels, mousses, pomades, heat protectants, oils and serums. The formulas are designed to simplify styling while supporting concerns such as dryness, frizz, curl definition, hold and manageability. The brand is particularly recognised for its bold packaging influenced by 1990s hip-hop culture. As a Black-owned, veteran-owned and stylist-created brand, The Doux combines professional haircare knowledge with products made for at-home routines. Its range can be used for wash-and-go styles, defined curls, protective styling and sleek looks. The Doux currently ships within the United States through its official website.

NATURIAM featured image

NATURIAMVerified Brand Owner

MOROCCO · Est. 2024 · Affordable

NATURIAM is a Moroccan haircare brand founded in 2024, specializing in products designed specifically for curly, wavy, and coily hair. The brand combines scientific expertise with plant-based ingredients to create formulations that promote healthy, defined, and well-nourished hair. NATURIAM's commitment to natural haircare addresses the specific needs of textured hair, offering affordable solutions that honor both efficacy and ingredient integrity while celebrating natural hair textures.

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Shedavi featured image

Shedavi

United States · Est. 2014 · Mid-range

Shedavi is a U.S. holistic beauty brand founded in 2014 by Elizabeth Davis and based in Atlanta, Georgia, focused on hair growth and wellness from the inside out. The brand's product line includes herbal hair oils, vitamins, and botanical-based shampoos and conditioners blending Ayurvedic and modern botanical ingredients such as hibiscus, bamboo, and biotin to promote strong, healthy hair. All products are vegan, cruelty-free, and free from sulfates and silicones. Shedavi's philosophy centers on intentional beauty, encouraging women to care for themselves naturally and consistently through both topical and nutritional approaches. The brand distinguishes itself through its integrative wellness-focused approach, positioning haircare as part of a holistic personal care routine.

CURLS featured image

CURLS

United States · Est. 2002 · Affordable

CURLS is a U.S.-based natural haircare brand founded in 2002 by Mahisha Dellinger, dedicated to empowering women with curly, coily, and wavy hair. Its clean, effective product line includes shampoos, conditioners, and styling products made with organic blueberry, coconut oil, and aloe vera to define and nourish natural textures. A pioneer in the textured hair industry, CURLS emphasizes education and representation, helping redefine global beauty standards for curly hair. The brand bridges professional salon performance with community empowerment and accessibility. Over two decades, CURLS has become a trusted leader in curl care, combining authenticity with widespread retail availability.

Pattern Beauty featured image

Pattern Beauty

California · Est. 2019 · Mid-range

Pattern Beauty, founded by actress and entrepreneur Tracee Ellis Ross, is a Los Angeles-based haircare brand created to celebrate and support curly, coily, and tight-textured hair. Launched with a mission to serve the textured hair community authentically, Pattern Beauty offers shampoos, conditioners, leave-ins, and styling products formulated with moisture-rich ingredients like jojoba oil, aloe vera, and shea butter. Every formula is designed to hydrate, define, and nourish curls without harsh ingredients, prioritizing both performance and inclusivity. The brand's distinctive strength lies in combining expert formulation with cultural authenticity and strong community representation. Through thoughtful design and messaging that promote self-acceptance and pride in natural hair, Pattern Beauty has become a leading voice in redefining beauty standards for textured hair worldwide.

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About Black-owned hair care brands

Black-owned hair care brands are defined by ownership, but also by context. Many of these brands were created to address gaps in the industry, especially around textured hair, scalp health, and products that work across curly, coily, and natural hair types. This collection on From The Labels brings those brands together in one place.

Across this page, you'll find hair care brands that approach formulation differently from mainstream products. A large number are built around moisture-focused routines, using oils, butters, and conditioning ingredients designed to reduce dryness and breakage.

There is no single style or positioning within this category. Some brands focus on natural or plant-based formulations, others on performance-driven products or salon-quality systems. You'll also see a mix of legacy brands and newer labels.

What connects them is perspective. Many of these brands are built from lived experience, which influences how products are formulated, marketed, and used. That's why you'll often see a stronger focus on routines, protective styling, and long-term hair health rather than quick results.

This page groups a list of hair care brands based on ownership, making it easier to explore Black-owned hair care brands without mixing them into broader or unrelated segments.

Frequently asked questions

What are Black-owned hair care brands?
Black-owned hair care brands are businesses owned and led by Black entrepreneurs, often focused on products designed for textured, curly, or coily hair, with an emphasis on moisture, strength, and scalp health.
Why are Black-owned hair care brands important?
They address gaps in the industry by creating products specifically for underrepresented hair types, while also supporting representation, entrepreneurship, and culturally informed approaches to hair care.
Do Black-owned hair care brands only work for textured hair?
No, while many are designed for curly and coily hair, their products can be used across different hair types depending on formulation and specific hair needs.
What products are common in this category?
You'll find shampoos, conditioners, oils, creams, gels, and treatments focused on hydration, curl definition, and scalp care, often designed to be used as part of a routine.
Is this a list of Black-owned hair care brands?
Yes, this page functions as a structured list of hair care brands that are Black-owned, making it easier to browse, compare, and explore different approaches within the category.