Pattern Beauty
Pattern Beauty is a U.S.-based haircare brand founded by actress and entrepreneur Tracee Ellis Ross. Created to celebrate and support curly, coily, and tight-textured hair, the brand was launched with a mission to provide products that truly meet the needs of the textured hair community. Pattern Beauty offers a wide range of shampoos, conditioners, leave-ins, and styling products designed to hydrate, define, and nourish curls without harsh ingredients. Each formula is made with high-quality, moisture-rich ingredients like jojoba oil, aloe vera, and shea butter. The brand also focuses on inclusivity and self-acceptance, encouraging people to embrace their natural hair with pride. What makes Pattern Beauty unique is its combination of expert formulation, cultural authenticity, and strong community representation. Through its thoughtful approach to design and messaging, Pattern Beauty has become a leading voice in redefining beauty standards for textured hair worldwide.
Loading comments...
You May Also Like
Discover more brands you might be interested in
The California Naturals is a U.S.-based clean haircare brand that celebrates effortless, coastal living. Its products are made with lightweight, plant-powered ingredients such as coconut water, sea kelp, and aloe vera to hydrate and protect hair naturally. Designed for all hair types, the brand focuses on clean, accessible formulations free from sulfates, parabens, and silicones. Each product is vegan, cruelty-free, and made in California, reflecting a relaxed, sustainable lifestyle. The California Naturals aims to make high-performance clean beauty available at an affordable price. What makes the brand unique is its California-inspired simplicity — merging ocean-derived nutrients with minimalist design and eco-friendly practices to deliver easy, everyday haircare that fits a modern, active routine.
View Brand
Kerotin is a U.S.-based haircare brand specializing in hair growth and restoration. The brand offers a complete range of products, including shampoos, serums, and supplements, formulated with natural ingredients like biotin, keratin, and saw palmetto. Kerotin’s mission is to provide science-backed solutions for women experiencing thinning or damaged hair, promoting stronger, healthier growth from root to tip. All products are cruelty-free and free from sulfates and parabens. What makes Kerotin distinctive is its combination of internal and external care — offering supplements and topical treatments that work together to support overall hair health. The brand has earned a loyal following through transparency, clinical results, and customer-focused education.
View Brand
Dae Hair is a Scottsdale, Arizona–based haircare brand founded by influencer and entrepreneur Amber Fillerup Clark. The brand was created to reflect the spirit of the desert — its warmth, colors, and natural ingredients. Dae’s products include shampoos, conditioners, and treatments made with cactus flower, moringa seed, and prickly pear extract to nourish and hydrate hair. All formulations are vegan, cruelty-free, and free of parabens and sulfates. The brand’s name, Dae,” symbolizes self-care and daily renewal, aligning with its mission to make hair rituals joyful and natural. What makes Dae Hair distinctive is its desert-inspired philosophy and commitment to simplicity — blending modern clean beauty with a sense of calm and authenticity. With its vibrant identity and effective formulas, Dae has quickly become a favorite in the modern clean haircare market.
View Brand