Location

Los Angeles, California

Founded

2019

Price

Mid-range

Shipping

Worldwide

Catalogue

170 products

Size range

1.75–250

New arrivals

6 this month

Pattern Beauty

About

Pattern Beauty, founded by actress and entrepreneur Tracee Ellis Ross, is a Los Angeles-based haircare brand created to celebrate and support curly, coily, and tight-textured hair. Launched with a mission to serve the textured hair community authentically, Pattern Beauty offers shampoos, conditioners, leave-ins, and styling products formulated with moisture-rich ingredients like jojoba oil, aloe vera, and shea butter. Every formula is designed to hydrate, define, and nourish curls without harsh ingredients, prioritizing both performance and inclusivity. The brand's distinctive strength lies in combining expert formulation with cultural authenticity and strong community representation. Through thoughtful design and messaging that promote self-acceptance and pride in natural hair, Pattern Beauty has become a leading voice in redefining beauty standards for textured hair worldwide.

Brand Details
T
Tracee Ellis Ross

Shop Pattern Beauty

Picked by the brand. Checkout happens on Pattern Beauty’s own site.

Frequently asked questions

What hair types is Pattern Beauty designed for?
It is made for curly, coily, and tight-textured hair, with products meant to hydrate, define, and nourish curls without harsh ingredients.
Which ingredients does Pattern Beauty use?
Its moisture-rich formulas feature ingredients like jojoba oil, aloe vera, and shea butter.
What products does Pattern Beauty offer?
The range spans shampoos, conditioners, leave-ins, and styling products for textured hair.
Where is Pattern Beauty based and when did it launch?
The brand is based in Los Angeles, California, and was founded in 2019.
Who founded Pattern Beauty?
Pattern Beauty was founded by actress and entrepreneur Tracee Ellis Ross to serve the textured-hair community.
Does Pattern Beauty ship worldwide?
Yes, it ships worldwide and sits in the mid-range price tier.

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