Location
Dallas, Texas, United States
Founded
2017
Price
Affordable
Shipping
Worldwide
Nu Standard
About
Nu Standard is a Dallas-based textured-haircare company founded in 2017, built on the foundational belief that healthy hair begins at the scalp. The brand creates clean, dermatologist-tested products that address common concerns—scalp buildup, dryness, and thinning—through natural actives and gentle surfactants. Its focused system includes a pre-cleanse, shampoo, and conditioner formulated with aloe, peppermint, and niacinamide to support scalp balance and wellness. All products are sulfate-free and paraben-free, safe for protective styles and designed to work alongside natural-hair care routines. What makes Nu Standard distinctive is its emphasis on scalp health as the foundation of hair wellness, offering education-backed care routines supported by scientific insight rather than styling alone. The brand serves those seeking sustainable growth and scalp wellness rooted in dermatological science.
Brand Details
A
Autumn Brown YarbroughFrequently asked questions
Who is Nu Standard made for?
It's a textured-haircare brand focused on scalp balance and healthy growth, based in Dallas, Texas.
Are Nu Standard products dermatologist-tested?
Yes. The products are dermatologist-tested and use natural actives with gentle surfactants.
Is Nu Standard affordable and does it ship widely?
Yes, Nu Standard is in the affordable range and ships worldwide.
Is Nu Standard safe for protective styles?
Yes. The products are sulfate-free, paraben-free, and safe for protective styles.
What does the Nu Standard system include?
It's a three-step system of a pre-cleanse, shampoo, and conditioner formulated with aloe, peppermint, and niacinamide.
What is Nu Standard's core idea about hair health?
Nu Standard is built on the belief that hair wellness begins at the scalp, addressing buildup, dryness, and thinning rather than styling.
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Nu Standard