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Nu Standard
United States · Est. 2017 · Affordable
Nu Standard is a Dallas-based textured-haircare company founded in 2017, built on the foundational belief that healthy hair begins at the scalp. The brand creates clean, dermatologist-tested products that address common concerns—scalp buildup, dryness, and thinning—through natural actives and gentle surfactants. Its focused system includes a pre-cleanse, shampoo, and conditioner formulated with aloe, peppermint, and niacinamide to support scalp balance and wellness. All products are sulfate-free and paraben-free, safe for protective styles and designed to work alongside natural-hair care routines. What makes Nu Standard distinctive is its emphasis on scalp health as the foundation of hair wellness, offering education-backed care routines supported by scientific insight rather than styling alone. The brand serves those seeking sustainable growth and scalp wellness rooted in dermatological science.
Natural Club
Ohio (USA) · Est. 2015 · Affordable
Natural Club (now NaturAll) was founded in 2015 by Muhga Eltigani in Cleveland, Ohio, evolving from a kitchen experiment into a science-backed haircare company. The brand specializes in clean, nutrient-rich formulations featuring real fruits like avocado, flaxseed, and pomegranate, designed to hydrate and strengthen textured hair. All products are vegan, cruelty-free, and free from silicones, sulfates, and parabens, reflecting NaturAll's farm-to-hair philosophy that combines natural ingredient freshness with clinical testing. The brand empowers customers through transparency and education, proving that effective haircare can be rooted in real, recognizable ingredients backed by science.
Bomba Curls
Mid-range
Bomba Curls is an Afro-Dominican haircare brand founded by Lulu Cordero in 2019. Inspired by Dominican beauty traditions, the brand creates products for curly, coily and textured hair using natural and organic ingredients.
The idea for Bomba Curls developed after Lulu experienced traction alopecia and began using traditional Dominican haircare recipes to restore moisture and care for her scalp and curls. Its collection includes hair oils, masks, shampoos, conditioners and styling products designed to reduce breakage, support length retention and keep curls soft and defined.
Bomba Curls is a women-owned brand that celebrates natural textures and Afro-Dominican culture. Its mid-range collection is made in the United States and certified cruelty-free. The brand also offers international shipping through its website.