Shedavi

NaturAll Club (now NaturAll) is a U.S.-based natural haircare brand founded in 2015 by Muhga Eltigani and later joined by Sam Roberts. The brand began in Eltigani’s kitchen as a project to create fresh, food-based hair products and has since evolved into a science-backed company. NaturAll specializes in clean, nutrient-rich formulations made with real fruits like avocado, flaxseed, and pomegranate. Its products — including shampoos, conditioners, and growth serums — are crafted to hydrate, strengthen, and define textured hair. Everything is vegan, cruelty-free, and free of silicones, sulfates, and parabens. What makes NaturAll unique is its farm-to-hair” philosophy, combining the freshness of natural ingredients with clinical testing for proven results. The brand empowers customers to embrace their curls through transparency, education, and safe, effective formulations.

Adwoa Beauty is a U.S.-based clean textured-hair brand founded by Julian Addo, inspired by her Ghanaian heritage. The line focuses on hydration, scalp balance, and curl definition through minimalist formulations that merge African botanical ingredients with modern science. Its hero collection, Baomint Moisturizing Line, uses peppermint, baobab, and wintergreen oils to clarify and nourish the scalp while enhancing moisture. All products are vegan, cruelty-free, and free from sulfates, silicones, and parabens. Adwoa Beauty’s mission is to celebrate natural hair through inclusivity, transparency, and education. What makes the brand distinctive is its clean, science-led approach to textured haircare, bridging cultural authenticity with clinical performance.

Naturalicious, founded by Gwen Jimmere, is a U.S. natural-haircare brand recognized as one of the first certified minority-owned beauty manufacturers in the country. The brand offers time-saving, three-step hair systems made with Moroccan rhassoul clay, aloe, and natural oils. Its products simplify wash-day routines while promoting moisture, curl definition, and scalp health. All formulas are vegan, sulfate-free, and made with clean, nourishing ingredients. What makes Naturalicious distinctive is its efficiency-first approach, empowering women to embrace their curls with confidence through easy, effective, and culturally rooted haircare.