Location
Cleveland, Ohio (USA)
Founded
2015
Price
Affordable
Shipping
Worldwide
Natural Club
About
Natural Club (now NaturAll) was founded in 2015 by Muhga Eltigani in Cleveland, Ohio, evolving from a kitchen experiment into a science-backed haircare company. The brand specializes in clean, nutrient-rich formulations featuring real fruits like avocado, flaxseed, and pomegranate, designed to hydrate and strengthen textured hair. All products are vegan, cruelty-free, and free from silicones, sulfates, and parabens, reflecting NaturAll's farm-to-hair philosophy that combines natural ingredient freshness with clinical testing. The brand empowers customers through transparency and education, proving that effective haircare can be rooted in real, recognizable ingredients backed by science.
Brand Details
Frequently asked questions
Is NaturAll a good fit for textured or curly hair?
Yes. Its shampoos, conditioners, and growth serums are formulated to hydrate, strengthen, and define textured hair, and the brand focuses on helping customers embrace their curls.
Who started NaturAll Club and how did it begin?
NaturAll Club was founded in 2015 by Muhga Eltigani, who started making fresh, food-based hair products in her own kitchen before Sam Roberts joined the company. It has since grown into a science-backed brand based in Cleveland, Ohio.
Does NaturAll ship outside the United States?
Yes, the Cleveland-based brand ships worldwide, and its products sit in the affordable price range.
Which fruit-based ingredients show up in NaturAll's formulas?
The line is built around real fruits including avocado, flaxseed, and pomegranate, chosen for their nutrient content.
What ingredients does NaturAll leave out of its products?
Every product is vegan and cruelty-free, and made without silicones, sulfates, or parabens.
What is the 'farm-to-hair' philosophy NaturAll talks about?
It refers to NaturAll's use of real fruits like avocado, flaxseed, and pomegranate in its formulas, paired with clinical testing so the freshness of natural ingredients is backed by measurable results.
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Natural Club