Natural Club
NaturAll Club (now NaturAll) is a U.S.-based natural haircare brand founded in 2015 by Muhga Eltigani and later joined by Sam Roberts. The brand began in Eltigani’s kitchen as a project to create fresh, food-based hair products and has since evolved into a science-backed company. NaturAll specializes in clean, nutrient-rich formulations made with real fruits like avocado, flaxseed, and pomegranate. Its products — including shampoos, conditioners, and growth serums — are crafted to hydrate, strengthen, and define textured hair. Everything is vegan, cruelty-free, and free of silicones, sulfates, and parabens. What makes NaturAll unique is its farm-to-hair” philosophy, combining the freshness of natural ingredients with clinical testing for proven results. The brand empowers customers to embrace their curls through transparency, education, and safe, effective formulations.
Brand Details
Philadelphia, Pennsylvania, United States
2015
M
Muhga EltiganiS
Sam RobertsWorldwide
Frequently asked questions
What products does Natural Club offer?
Natural Club offers shampoos, conditioners, and growth serums crafted to hydrate, strengthen, and define textured hair using real fruit ingredients.
When was Natural Club founded?
Natural Club was founded in 2015 by Muhga Eltigani, with Sam Roberts joining the team as it evolved from a kitchen project into a science-backed company.
Where is Natural Club based?
Natural Club is based in Philadelphia, Pennsylvania, United States, and ships worldwide.
Who founded Natural Club?
Natural Club (now NaturAll) was founded in 2015 by Muhga Eltigani and later joined by Sam Roberts. The brand began as a kitchen project to create fresh, food-based hair products.
What is Natural Club known for?
Natural Club specializes in clean, nutrient-rich haircare formulations made with real fruits like avocado, flaxseed, and pomegranate. The brand is known for its farm-to-hair philosophy that combines fresh natural ingredients with clinical testing for textured hair care.
What is the price range of Natural Club?
Natural Club offers affordable haircare products, making clean, science-backed formulations accessible to customers.
Is Natural Club sustainable or ethical?
Yes, Natural Club products are vegan, cruelty-free, and free of silicones, sulfates, and parabens, reflecting the brand's commitment to safe, effective, and ethical formulations. The brand emphasizes transparency and education in empowering customers.
What makes Natural Club unique?
Natural Club's unique farm-to-hair philosophy combines the freshness of natural ingredients with clinical testing for proven results. The brand empowers customers to embrace their curls through transparency, education, and safe formulations made with real fruits rather than synthetic alternatives.
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