Natural Club
NaturAll Club (now NaturAll) is a U.S.-based natural haircare brand founded in 2015 by Muhga Eltigani and later joined by Sam Roberts. The brand began in Eltigani’s kitchen as a project to create fresh, food-based hair products and has since evolved into a science-backed company. NaturAll specializes in clean, nutrient-rich formulations made with real fruits like avocado, flaxseed, and pomegranate. Its products — including shampoos, conditioners, and growth serums — are crafted to hydrate, strengthen, and define textured hair. Everything is vegan, cruelty-free, and free of silicones, sulfates, and parabens. What makes NaturAll unique is its farm-to-hair” philosophy, combining the freshness of natural ingredients with clinical testing for proven results. The brand empowers customers to embrace their curls through transparency, education, and safe, effective formulations.
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