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Bomba Curls
Mid-range
Bomba Curls is an Afro-Dominican haircare brand founded by Lulu Cordero in 2019. Inspired by Dominican beauty traditions, the brand creates products for curly, coily and textured hair using natural and organic ingredients.
The idea for Bomba Curls developed after Lulu experienced traction alopecia and began using traditional Dominican haircare recipes to restore moisture and care for her scalp and curls. Its collection includes hair oils, masks, shampoos, conditioners and styling products designed to reduce breakage, support length retention and keep curls soft and defined.
Bomba Curls is a women-owned brand that celebrates natural textures and Afro-Dominican culture. Its mid-range collection is made in the United States and certified cruelty-free. The brand also offers international shipping through its website.
Melanin Haircare
United States · Est. 2015 · Mid-range
Melanin Haircare is a women-owned textured haircare brand founded by sisters Whitney White and Taffeta White. Launched in 2018, the brand was created to provide simple, nourishing products for curly, coily and natural hair. Whitney White is also widely known as Naptural85, a natural-hair content creator who built a large online community by sharing haircare routines and styling advice.
The brand’s collection includes shampoos, conditioners, styling creams, oils and scalp-care products designed to support moisture retention, detangling, manageability and healthy-looking hair. Its formulas are suitable for wash days, protective styles and everyday curl-care routines.
Positioned within the mid-range category, Melanin Haircare appeals to shoppers seeking practical products that can be used across different textures and styling needs. The brand offers worldwide shipping through its website.
The Doux
Germany · Est. 2011 · Affordable
The Doux is a textured haircare brand founded by hairstylist Maya Smith and Brian Smith in 2009. Created using Maya’s professional salon experience, the brand develops products for curly, coily, wavy and heat-styled hair.
Its affordable collection includes shampoos, conditioners, leave-in products, gels, mousses, pomades, heat protectants, oils and serums. The formulas are designed to simplify styling while supporting concerns such as dryness, frizz, curl definition, hold and manageability. The brand is particularly recognised for its bold packaging influenced by 1990s hip-hop culture.
As a Black-owned, veteran-owned and stylist-created brand, The Doux combines professional haircare knowledge with products made for at-home routines. Its range can be used for wash-and-go styles, defined curls, protective styling and sleek looks. The Doux currently ships within the United States through its official website.
