Location

Kaiserslautern, Germany

Founded

2011

Price

Affordable

Shipping

United States

The Doux logo

The Doux

About

The Doux is a textured haircare brand founded by hairstylist Maya Smith and Brian Smith in 2009. Created using Maya’s professional salon experience, the brand develops products for curly, coily, wavy and heat-styled hair. Its affordable collection includes shampoos, conditioners, leave-in products, gels, mousses, pomades, heat protectants, oils and serums. The formulas are designed to simplify styling while supporting concerns such as dryness, frizz, curl definition, hold and manageability. The brand is particularly recognised for its bold packaging influenced by 1990s hip-hop culture. As a Black-owned, veteran-owned and stylist-created brand, The Doux combines professional haircare knowledge with products made for at-home routines. Its range can be used for wash-and-go styles, defined curls, protective styling and sleek looks. The Doux currently ships within the United States through its official website.

Brand Details
M
Maya Smith
B
Brian Smith

Frequently asked questions

Who founded The Doux?
The Doux was founded by Maya Smith and Brian Smith.
Is The Doux women-owned?
The brand was co-founded and is creatively led by professional hairstylist Maya Smith.
Is The Doux Black-owned?
Yes. The Doux is a Black-owned and veteran-owned haircare brand.
What products does The Doux offer?
The range includes shampoos, conditioners, leave-ins, gels, mousses, pomades, oils, serums and heat protectants.
What hair types is The Doux suitable for?
Its products are designed for curly, coily, wavy and other textured hair types.
When was The Doux founded?
The brand has been operating since 2009.

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