Location
Elk Grove, California, United States
Founded
2002
Price
Affordable
Shipping
Worldwide
CURLS
About
CURLS is a U.S.-based natural haircare brand founded in 2002 by Mahisha Dellinger, dedicated to empowering women with curly, coily, and wavy hair. Its clean, effective product line includes shampoos, conditioners, and styling products made with organic blueberry, coconut oil, and aloe vera to define and nourish natural textures. A pioneer in the textured hair industry, CURLS emphasizes education and representation, helping redefine global beauty standards for curly hair. The brand bridges professional salon performance with community empowerment and accessibility. Over two decades, CURLS has become a trusted leader in curl care, combining authenticity with widespread retail availability.
Brand Details
Frequently asked questions
Is CURLS budget-friendly?
Yes, its products fall in the affordable price range.
What role has CURLS played in textured hair care?
It has been a longstanding name in the textured hair industry, with a focus on education and representation for natural hair.
Where can you buy CURLS products?
CURLS is sold through both salons and major retail stores, and the brand ships worldwide.
Which ingredients are in CURLS formulas?
The collection uses ingredients like organic blueberry, coconut oil, and aloe vera.
What hair types are CURLS products made for?
They are formulated to define and nourish curly, coily, and wavy natural textures.
Who founded CURLS and when?
CURLS was founded in 2002 by Mahisha Dellinger to serve women with curly, coily, and wavy hair.
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CURLS