CURLS
CURLS is a U.S.-based natural haircare brand founded by Mahisha Dellinger in 2002. Created to empower women with curly, coily, and wavy hair, the brand offers clean, effective products designed to define and nourish natural textures. Its collection includes shampoos, conditioners, and styling products made with organic blueberry, coconut oil, and aloe vera. CURLS has been a pioneer in the textured hair industry, widely available in both salons and major retail stores. The brand also places emphasis on education and representation, helping redefine the beauty standard for textured hair globally. What makes CURLS distinctive is its combination of accessibility and authenticity — bridging professional performance with community empowerment. Two decades later, it remains a trusted leader in curl care and a key influence in the natural hair movement.
Brand Details
Hair Care Brands
Affordable
Arlington, Texas, United States
Worldwide
Frequently asked questions
Who founded CURLS?
CURLS was founded by Mahisha Dellinger in 2002. The brand was created to empower women with curly, coily, and wavy hair through clean, effective natural haircare products.
When was CURLS founded?
CURLS was founded in 2002, making it a pioneer in the textured hair industry for over two decades.
Where is CURLS based?
CURLS is based in Arlington, Texas, United States, and operates as a U.S.-based natural haircare brand.
What is CURLS known for?
CURLS is known for being a pioneer in the textured hair industry, offering clean, effective products designed to define and nourish natural textures. The brand has become a trusted leader in curl care and a key influence in the natural hair movement.
What is the price range of CURLS?
CURLS offers affordable pricing, making professional-quality curl care accessible to a broad audience.
Is CURLS sustainable or ethical?
CURLS emphasizes education and representation while using organic ingredients like blueberry, coconut oil, and aloe vera in its formulations. The brand places emphasis on helping redefine beauty standards for textured hair globally through community empowerment.
What products does CURLS offer?
CURLS offers a collection including shampoos, conditioners, and styling products made with organic blueberry, coconut oil, and aloe vera. The products are designed to define and nourish natural textures.
What makes CURLS unique?
CURLS is distinctive for its combination of accessibility and authenticity, bridging professional performance with community empowerment. The brand emphasizes education and representation while remaining widely available in salons and major retail stores worldwide.
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