Location

Los Angeles, California

Founded

2024

Price range

$20 – $50

Shipping

Worldwide

Cecred

Independent brand — verified
About

Cecred is a haircare brand founded in 2024 by Beyoncé, created to redefine textured haircare standards. Based in Los Angeles, the brand was developed in partnership with professional stylists and scientists to repair, strengthen, and hydrate all hair textures, especially curly and coily types. The debut line includes shampoos, masks, and treatments formulated with bioactive keratin and fermented rice water for enhanced elasticity and shine. Inspired by cultural heritage and salon expertise, Cecred champions inclusivity and authenticity. The brand merges luxury with science, celebrating textured hair as both beautiful and powerful while redefining modern haircare through innovation and purpose.

Brand Details

USA
Straight
Wavy
Curly
Coily
PETA Beauty Without Bunnies
FSC
Recyclable
Recycled materials
Yes
Last reviewed
Sep 2026
Independent brand
Verified
B
Beyoncé Knowles-Carter

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Frequently asked questions

Who founded Cecred?
Cecred was founded by Beyoncé in 2024, developed with professional stylists and scientists.
What does the name Cecred mean?
The name derives from "sacred," reflecting the brand's view of haircare as a ritual of self-respect and heritage.
Is Cecred made for curly and coily hair?
Yes, it focuses on repairing, strengthening, and hydrating all textures, with particular attention to curly and coily hair.
What ingredients are in Cecred's debut line?
Its shampoos, masks, and treatments are formulated with bioactive keratin and fermented rice water to support elasticity and shine.
What inspired Cecred's connection to salon culture?
The brand draws on the legacy of Beyoncé's mother, Tina Knowles, and her former hair salon.
Where is Cecred based and does it ship worldwide?
Cecred is based in Los Angeles, sits in the affordable price range, and ships worldwide.

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