Corvus Beauty

Amika is a Brooklyn-based haircare brand founded in 2007, known for its fun, inclusive, and performance-driven approach to haircare and styling. The brand name, which means friend” in Esperanto, reflects its mission to make professional-quality products accessible to everyone. Amika offers a full range of shampoos, conditioners, masks, and styling tools designed for all hair types. All products are vegan, cruelty-free, and formulated without sulfates, parabens, or phthalates. The brand is also recognized for its signature scent and vibrant packaging that stands out in the salon and retail market. Amika emphasizes sustainability by using post-consumer recycled materials and partnering with organizations to reduce waste. What sets Amika apart is its community-first attitude and commitment to authenticity — blending salon innovation with individuality and self-expression. It has grown into one of the most recognized indie haircare brands in the U.S.

Founded in 2015 by Mordechai Alvow, Yarok Hair is a New York-based clean haircare brand focused on performance and sustainability. Its vegan, organic formulas use cold-pressed botanicals like jojoba, avocado, and aloe vera to nourish hair and scalp. All products are free from alcohol, parabens, and synthetic fragrances, crafted for both professional salons and home use. Yarok, meaning green” in Hebrew, donates a portion of profits to environmental causes through The Pachamama Alliance. What makes Yarok distinctive is its fusion of clean luxury and environmental activism, combining ethical ingredients with editorial-level performance.

Ceremonia is a New York–based clean haircare brand founded by Babba C. Rivera, inspired by her Latinx heritage and the traditional hair rituals of Latin America. The brand celebrates culture and community while focusing on scalp health and natural ingredients. Its range includes oils, shampoos, and styling products infused with Latin American botanicals such as babassu, cupuaçu, and aloe vera. All products are vegan, cruelty-free, and free of sulfates and silicones. Ceremonia stands out for its focus on representation — highlighting Latin beauty traditions within modern wellness. What makes Ceremonia distinctive is its holistic approach: combining ancestral wisdom, sustainability, and modern formulation science. With its bright aesthetic and inclusive storytelling, Ceremonia has become one of the most recognized Latinx-founded haircare brands in the global clean beauty space.