The Mineraw was founded in 2016 in Malaysia by Jidienne Ibañez as a clean beauty brand specializing in hand-crafted, naturally derived skincare and haircare for sensitive users. Each small-batch product is formulated with cold-pressed oils, botanical extracts, and essential minerals to promote healthy, balanced hair and skin, without synthetic fragrances or preservatives. The brand prioritizes ethical production and sustainable packaging, embodying a commitment to mindful beauty practices across Southeast Asia. The Mineraw's minimalist, transparent approach combines affordability with efficacy, proving that clean, effective self-care rooted in natural ingredients can be accessible to all.
The Mineraw hand-crafts its skincare and haircare in small batches, packaging each item sustainably and formulating without synthetic fragrances or preservatives.
Who founded The Mineraw?
The Mineraw was founded by Jidienne Ibañez as a clean beauty brand making hand-crafted skincare and haircare.
What ingredients does The Mineraw use?
Its products rely on naturally derived, vegan ingredients such as cold-pressed oils, botanical extracts, and essential minerals to support balanced hair and skin.
Is The Mineraw suitable for sensitive users?
The brand formulates its products to be gentle and aims them at people with sensitive skin and scalps, leaving out synthetic fragrances and preservatives.
What price range is The Mineraw and where does it ship?
The Mineraw sits in the mid-range price band and ships worldwide, with a focus on mindful beauty across Southeast Asia.
Founded in 2003 by Olowo-n'djo Tchala and Prairie Rose Hyde, Alaffia is a U.S.-based social enterprise rooted in West African heritage and based in Olympia, Washington. The brand handcrafts ethical hair, skin, and body-care products using traditional ingredients like shea butter, coconut oil, and African black soap sourced through fair-trade cooperatives in Togo. Every purchase directly supports women's empowerment, maternal health, and education initiatives across West Africa. Alaffia's formulas are clean, cruelty-free, and made with minimal processing to preserve nutrient integrity. B Corp certified, Alaffia champions sustainable packaging while merging beauty with purpose—creating a business model that delivers effective haircare while creating measurable global social impact.
Founded in 2016 by Winona Tan Zorn in Singapore, W.ANT Skincare is an eco-luxury brand specializing in multipurpose hair and body oils made from raw, unrefined botanical extracts sourced directly from women cooperatives across Africa and Asia. The brand's water-free formulations preserve purity while reducing environmental waste, with every product delivering nourishment through small-batch production and ethical sourcing. All packaging is recyclable, and profits support fair-trade communities. W.ANT Skincare distinguishes itself through its slow-beauty philosophy, connecting conscious consumers to sustainable, transparent self-care that honors both people and planet.
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