Location

Johannesburg, Gauteng, South Africa

Founded

2015

Price range

R50 – R200

Shipping

Worldwide

Native Child

Independent brand — verified
About

NativeChild is a South African natural haircare and bodycare brand founded in 2015 by Sonto Pooe, based in Johannesburg. Created to meet the unique needs of African hair and skin, the brand produces high-quality, affordable products made from 100% natural ingredients. Its range includes shampoos, conditioners, oils, and butters formulated with shea butter, coconut oil, and castor oil to promote growth, moisture, and scalp health. NativeChild focuses on gentle, chemical-free formulations that nourish textured and curly hair without harsh additives. All products are vegan, cruelty-free, and produced locally in South Africa, embodying authentic African beauty craftsmanship. What makes NativeChild distinctive is its strong emphasis on inclusivity, representation, and heritage—celebrating natural beauty through simple, effective care rooted in African tradition. By empowering communities to embrace natural texture confidently, NativeChild has become one of South Africa's most respected homegrown beauty brands.

Brand Details

South Africa
Curly
Coily
Recyclable
Yes
Last reviewed
Sep 2026
Independent brand
Verified
S
Sonto Pooe

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Frequently asked questions

Who is NativeChild made for?
It was created to meet the needs of African hair and skin, with products for textured and curly hair.
Which ingredients does NativeChild rely on?
Its shampoos, conditioners, oils, and butters are made with shea butter, coconut oil, and castor oil to support growth, moisture, and scalp health.
Who founded NativeChild and where is it made?
Sonto Pooe founded NativeChild in 2015, and the products are made locally in South Africa.
Are NativeChild products natural and vegan?
Yes. They're made from 100% natural ingredients, vegan, cruelty-free, and free of harsh additives.
Is NativeChild a South African brand?
Yes, it's based in Johannesburg and is one of South Africa's well-known homegrown beauty brands.
Is NativeChild affordable and does it ship abroad?
Yes, NativeChild is in the affordable range and ships worldwide.

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