Location

Worcester, England

Founded

1990

Price

Mid-range

Shipping

Worldwide

Umberto Giannini logo

Umberto Giannini

About

Umberto Giannini is a Worcester-based vegan haircare brand founded in 1990 by hairstylist Umberto Giannini. Born from his award-winning salons, the brand developed salon-quality formulas specifically for curls and textured hair. Its hero ranges like Curl Jelly feature natural botanicals and innovative styling technology without animal products or testing. Umberto Giannini champions sustainability through recyclable packaging and eco-friendly manufacturing, making it one of the UK's most trusted choices for curly hair. The brand combines creative salon heritage with ethical principles, delivering professional results for texture care.

Brand Details
U
Umberto Giannini
C
Claire Shread

Frequently asked questions

How does Umberto Giannini approach packaging?
The brand uses recyclable packaging alongside eco-friendly manufacturing practices.
Who started Umberto Giannini and how did it begin?
It was co-founded by hairstylist Umberto Giannini and Claire Shread, and grew out of Giannini's salons in England before expanding into a full product range.
What is the Curl Jelly range known for?
Curl Jelly is one of the brand's signature curl-focused lines, formulated with natural botanicals to enhance texture and definition.
Are Umberto Giannini products suitable for curly and textured hair?
Yes. Curly and textured hair is a core focus, anchored by hero ranges like Curl Jelly and Flowerology designed to define texture while keeping hair hydrated.
Is Umberto Giannini vegan and cruelty-free?
The brand's formulas are 100% vegan and cruelty-free.
Where does the brand's price point sit?
Umberto Giannini is priced in the mid-range tier.
Where is Umberto Giannini based and does it ship internationally?
It is based in Worcester, England, and ships worldwide.

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