Ethical Beauty Brands – Page 5

Brands 97–103 of 103. Back to page 1 · Browse brands A–Z

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103 brands

Bellapierre Cosmetics featured image

Bellapierre Cosmetics

United Kingdom · Est. 2005 · Mid-range

Bellapierre Cosmetics is a mineral makeup specialist that has spent over a decade arguing pigment does not require compromise. Founded by David Orencyr and centred in London with teams across the United States and Europe, the brand began as a fully mineral-based cosmetics company and has expanded into skincare while keeping mineral formulation at its core. The range is extensive: mineral foundations, cheek and eye products, lip colour, nail products, palettes, brushes, kits and a growing skincare line including vitamin C treatments. Loose and pressed mineral formulas remain the signature, valued for buildable coverage and their suitability for sensitive skin. Its formulation standards are stated plainly. Bellapierre products will never contain talc, parabens or bismuth oxychloride, three ingredients common in conventional mineral makeup and frequent causes of irritation. The brand is Leaping Bunny approved under the Cruelty Free International programme, with a fixed cut-off date policy, and maintains a dedicated vegan collection running to more than fifty products, though the full range is not vegan throughout. Bellapierre also states a commitment to fair trade and social corporate responsibility in its sourcing, and sits in the mid-range tier with products from around ten to forty-five dollars. For shoppers searching for natural, paraben-free, Leaping Bunny certified cruelty-free makeup with a serious mineral heritage and an ethical sourcing position, Bellapierre remains one of the better-established names in the category and a reliable option for reactive skin.

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Axiology Beauty

United States · Est. 2013 · Mid-range

Axiology is an American beauty brand that treats packaging as seriously as formulation. Founded by Ericka Rodriguez and based in Bend, Oregon, it built its reputation on a simple provocation: why should a lipstick arrive wrapped in plastic that outlives the person wearing it? The answer became the brand's signature. Axiology products ship in boxes handmade by a women's cooperative in Bali from collected street waste — entirely plastic-free, compostable and recyclable. Its best-known products, the multi-use Balmies crayons, come with no plastic component at all, working across lips, eyes and cheeks so one item replaces three. Formulations are fully vegan and cruelty-free, built on a short list of plant-based, ethically sourced ingredients rather than long synthetic ones. The range now extends beyond colour into foundation and mushroom-infused serums, but the discipline holds throughout: fewer ingredients, fewer products, less waste. Priced in the mid-range tier, Axiology sits alongside conventional prestige makeup while operating to a zero-waste standard almost nobody at that price matches. Its upcycled packaging programme has drawn recognition from Allure, Cosmopolitan and Forbes, and the brand remains women-owned and founder-led. For shoppers searching for vegan, cruelty-free and genuinely sustainable American beauty, Axiology is one of the few brands where the environmental claim is structural rather than cosmetic. If you want ethical makeup that works as hard on waste as it does on pigment, this is the reference point.

Au Naturale Cosmetics featured image

Au Naturale Cosmetics

United States · Est. 2011 · Mid-range

Au Naturale is an American clean beauty brand that manufactures the way almost no one else at its scale still does: by hand, fresh, daily, in its own laboratory. Founded by Ashley Prange and based in Green Bay, Wisconsin, the brand built its name on the argument that colour cosmetics deserve the same ingredient scrutiny shoppers now apply to skincare. The range is comprehensive for an independent: foundations, concealers and powders, lipsticks, glosses, stains and lip oils, eyeshadows, mascaras, liners and brow products, multi-use blushes, bronzers and highlighters, plus brushes and reusable bamboo rounds. Formulations are vegan and cruelty-free, and the exclusion list is unusually specific, with products made without parabens, sulfates, gluten, carmine and nano-particles. Ingredients are described as naturally derived, ethically sourced and non-toxic, with organic inputs used throughout. Making products in-house rather than through contract manufacturers gives the brand direct control over that sourcing, which is precisely what its Clean Beauty Revolution positioning depends on. With most products priced between twenty and forty-eight dollars, Au Naturale sits in the mid-range tier, competing with prestige colour cosmetics on performance while holding to a stricter formulation standard. It ships free within the United States above a modest threshold and internationally as well. For shoppers looking for vegan, paraben-free and sulfate-free American makeup from a women-owned, ethically minded independent, Au Naturale remains one of the most complete natural and organic colour ranges available.

Aromaleigh Cosmetics featured image

Aromaleigh Cosmetics

United States · Est. 1998 · Affordable

Aromaleigh is an American indie mineral cosmetics brand that has been quietly outlasting trends since 1998. Handcrafted in the Blue Ridge Mountains of South Carolina, it is a genuine one-woman operation: founder Kristen Sears formulates, mixes, fills and packs every product herself, without mass manufacturers or private labellers anywhere in the process. The result is a catalogue few brands of any size could match. Aromaleigh offers more than five hundred loose powder eyeshadow shades across matte, satin, metallic and frost finishes, alongside mineral foundations, blushes, highlighters, lip products and finishing powders. Colour collections are built around themes and released in artist-like waves, which is why the brand has held a devoted following in the indie makeup community for over twenty-five years. Ethics are built into the sourcing rather than bolted on. Mica is ethically sourced and drawn exclusively from United States suppliers, a meaningful commitment in an industry with well-documented mica supply chain problems. A vegan range runs through the catalogue, formulations are free of parabens and silicones, and the brand is cruelty-free. Pricing is where Aromaleigh becomes unusually accessible: sample sizes start at under two dollars, and full-size products remain firmly in the affordable tier. That combination of handmade, small-batch production, ethical sourcing and low prices is rare. For shoppers seeking affordable, vegan, women-owned American beauty made locally by the person who formulated it, Aromaleigh is one of the longest-running independents still doing it properly.

Antipodes featured image

Antipodes

New Zealand · Est. 2006 · Mid-range

Antipodes is a New Zealand skincare brand that has spent two decades proving natural formulation and clinical evidence can coexist. Founded in Wellington by Elizabeth Barbalich, it remains New Zealand founded, owned and made, drawing on native botanicals including mānuka honey, harakeke and avocado oil alongside actives such as plant-derived hyaluronic acid, bakuchiol and vitamin C. The brand describes itself as scientifically validated, and the distinction matters. Where much of the natural beauty market relies on ingredient storytelling alone, Antipodes commissions clinical testing on its formulations and publishes the results. Several products carry certified organic status, and the brand maintains a separate certified vegan collection for customers who need it, though the wider range includes mānuka honey and is not vegan throughout. The catalogue spans moisturisers, serums, cleansers, masks, eye creams, toners, mineral SPF and haircare, with a small colour range. Formulations are cruelty-free, and sustainability runs through ingredient sourcing and packaging alike, including recyclable glass and patented recyclable haircare bottles. Sitting in the mid-range tier, Antipodes is priced above supermarket naturals but well below prestige skincare, which has made it a gateway brand for shoppers moving toward organic and ethical beauty without abandoning results. As a women-owned business with a twenty-year track record and an unusually rigorous approach to proof, it remains one of the most credible names in natural New Zealand skincare and a reliable answer for anyone seeking certified organic products with clinical backing.

Absolution featured image

Absolution

France · Est. 2009 · Luxury

Absolution is a Parisian skincare house and one of France's most quietly influential certified organic beauty brands. Founded in 2009 by Isabelle Carron, a former journalist who turned a personal search for genuinely clean skincare into a business, it has spent more than fifteen years arguing that organic formulation and visible results are not opposing goals. Every Absolution product is certified by Ecocert or to the COSMOS standard, independent verification that separates the brand from the far larger group of labels using "natural" as marketing language. Formulations are built around what the house calls bio affinité: certified organic plant extracts chosen for their compatibility with skin, combined with actives including hyaluronic acid, fruit acids, salicylic acid, natural retinol alternatives and adaptogens. Parabens, phthalates, mineral oils and petrochemicals are excluded across the range. The catalogue covers cleansers, serums, creams, face oils, masks, eye care, body care and a small colour range, with a dedicated vegan collection for those who need it. Products are developed for skin living under urban stress, pollution, screen light, broken sleep, which remains the brand's central preoccupation. As a women-owned, founder-led business operating in the luxury tier of European beauty, Absolution offers what the mass organic market rarely manages: certification, formulation expertise and a coherent point of view in one place. For anyone seeking organic, natural and ethical French skincare backed by third-party proof rather than adjectives, Absolution is among the most credible names in the category.

100% PURE featured image

100% PURE

United States · Est. 2005 · Mid-range

100% PURE is an American natural beauty brand built on an unusual founding idea: that colour should come from food, not petrochemicals. Launched in 2005 in San Jose, California by Susie Wang, James Wang and Ric Kostick, the brand pioneered its trademarked Fruit Pigmented technology, drawing pigment from berries, vegetables, tea and cocoa instead of synthetic dyes. Two decades on, that approach still defines a range spanning makeup, skincare, haircare, body care and SPF. The formulations are where the brand earns its place among cruelty-free beauty labels worth knowing. 100% PURE is certified cruelty-free and commits to never testing on animals at any stage, and it goes to considerable lengths to keep animal-sourced materials out of its supply chain. Products are paraben-free, sulfate-free and silicone-free, and the brand leans on plant-based actives such as fruit acids, cold-pressed botanical oils and antioxidant-rich extracts in place of the fillers common at this price. Positioned in the mid-range tier, 100% PURE occupies useful ground for anyone moving away from conventional cosmetics without stepping into luxury pricing. The range is deliberately everyday: buildable foundations, mascaras, cleansers and moisturisers made for daily use rather than occasional statement looks. Its ethical positioning extends past formulation, taking in sustainability commitments, careful ingredient sourcing and unusual transparency about what goes into each product. For shoppers searching for natural, paraben-free American beauty brands with real longevity behind the claims, 100% PURE remains one of the category's most established names.

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