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Ethical Beauty Brands – Page 2

Brands 25–48 of 103. Back to page 1 · Browse brands A–Z

103 brands

FEMMUE

South Korea · Luxury

FEMMUE is a Korean luxury skincare brand founded by Jung Si-nae and Jung Hae-in and based in Seoul, South Korea. The beauty brand combines clean beauty with natural and plant-based formulations, creating an elevated approach to skincare. FEMMUE is a vegan and cruelty-free beauty brand, making it relevant for customers seeking animal-friendly luxury skincare. Its formulas are also paraben-free, supporting a more considered approach to ingredients. Ethical and sustainable beauty are important parts of the brand’s identity, alongside eco-friendly and biodegradable elements that reflect a broader commitment to reducing environmental impact. Natural beauty remains central to FEMMUE’s positioning, giving the brand a botanical character while still maintaining the polished experience expected from luxury Korean skincare. Overall, FEMMUE is a luxury Korean skincare brand combining clean beauty, vegan and cruelty-free practices, natural and plant-based formulas, paraben-free beauty, ethical sourcing, sustainability, and eco-friendly skincare.

#clean beauty #vegan

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Dinto

Est. 2021 · Mid-range

Dinto is a Korean makeup brand established in 2021 and founded by An Ji-hye. The beauty brand creates cosmetics designed for everyday use while maintaining a modern, thoughtfully developed approach to Korean beauty. Dinto fits naturally within clean beauty and is vegan and cruelty-free, making it relevant for shoppers looking for animal-friendly makeup within the affordable beauty category. Ethical beauty and sustainability are also part of the brand’s identity, adding a more conscious dimension to its accessible cosmetics. These values allow Dinto to appeal to customers who consider how products are made as well as how they perform. Its everyday beauty positioning makes the range suitable for regular routines rather than only trend-driven or highly specialized makeup looks. Overall, Dinto is an affordable Korean makeup brand combining clean beauty, vegan and cruelty-free formulas, ethical values, sustainability, and everyday cosmetics for customers looking for modern K-beauty with a more conscious approach.

#clean beauty #vegan

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Abib

South Korea · Est. 2016 · Mid-range

Abib is a Korean skincare brand established in 2016 and based in Seoul, South Korea. Founded by Sanghyun Kim, the beauty brand focuses on practical skincare designed to fit naturally into everyday routines. Cruelty-free beauty is an important part of Abib’s positioning, while ethical considerations also influence the brand’s wider approach. Its products are particularly relevant for customers looking for sensitive-skin-friendly Korean beauty and skincare that prioritizes comfort and consistent use. Abib sits within the affordable Korean beauty category, making its products accessible to shoppers who want to explore K-beauty without moving into premium pricing. The brand’s everyday beauty focus helps make its skincare easy to integrate into regular routines rather than requiring highly complicated regimens. Overall, Abib is an affordable Korean skincare brand combining cruelty-free beauty, ethical values, sensitive-skin-friendly products, and everyday skincare for customers seeking approachable and practical K-beauty.

#cruelty-free #ethical

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Irene Forte Skincare

Italy · Est. 2018 · Luxury

Irene Forte Skincare is a European luxury beauty brand founded in 2018 by Irene Forte and based in Sciacca, Sicily, Italy. The skincare brand combines natural and plant-based ingredients with a premium approach to modern beauty. The brand is vegan and cruelty-free, while clean beauty, ethical sourcing, and sustainability are central to its positioning. Irene Forte Skincare is also associated with organic beauty, helping it appeal to customers looking for elevated formulas rooted in more naturally focused ingredients. Its sustainability approach includes recycled materials, refillable concepts, upcycled elements, and circular beauty practices. Locally made production further strengthens the brand’s connection to Sicily and European craftsmanship. As a B Corp beauty brand, Irene Forte also reflects a broader commitment to responsible business practices alongside product quality. Overall, Irene Forte Skincare is a luxury European beauty brand combining natural and organic skincare, vegan and cruelty-free practices, ethical sourcing, sustainability, recycled and refillable packaging, locally made production, and premium beauty.

#luxury #b corp

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May Lindstrom

United States · Est. 2011 · Luxury

May Lindstrom is an American skincare brand founded in 2011 by May Lindstrom and based in Los Angeles, California. The luxury beauty brand creates elevated skincare built around natural and organic ingredients, hand-crafted production, and a more ritual-focused approach to everyday beauty. Cruelty-free beauty is an important part of the brand’s identity, while ethical and fair-trade sourcing further supports its conscious approach to ingredients and production. Sustainability is also central to May Lindstrom’s positioning, helping connect its luxury skincare experience with more responsible beauty practices. Locally made and hand-crafted production give the brand a strong independent character and reinforce its connection to Los Angeles. Its products are designed for customers who see skincare as both practical care and a more intentional self-care experience. Overall, May Lindstrom is a luxury American skincare brand combining natural and organic beauty, cruelty-free practices, ethical and fair-trade sourcing, sustainable values, hand-crafted production, and locally made skincare.

#natural #organic

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PSA Skin

Singapore · Mid-range

PSA Skincare is a Singapore-based skincare brand founded by Nicolas Travis. The beauty brand focuses on straightforward, modern skincare designed to fit easily into everyday routines. Positioned within the mid-range beauty category, PSA aims to make more considered skincare approachable without moving fully into luxury pricing. Cruelty-free beauty and ethical beauty are important parts of its positioning, making the brand relevant for shoppers who consider more than just product performance when choosing skincare. Minimalist beauty also plays an important role in PSA’s identity. Its products are designed around practical routines rather than excessive layering, helping customers build skincare habits that are easier to maintain consistently. This combination of simplicity and everyday usability gives PSA a clear place within contemporary skincare. Overall, PSA Skincare is a mid-range beauty brand combining cruelty-free practices, ethical beauty, minimalist skincare, and everyday products for customers who want a streamlined and practical approach to maintaining their skin.

#minimalist #everyday

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Root Pretty

United States · Est. 2013 · Mid-range

Root Pretty is an American beauty brand founded in 2013 by Krista Dolash and based in Waverly, Iowa. The women-owned brand focuses on natural cosmetics created around clean beauty principles and a more conscious approach to everyday makeup. Root Pretty is vegan and cruelty-free, with natural and organic ingredients forming an important part of its identity. The brand also emphasizes non-toxic beauty and formulas without parabens or sulfates, making it relevant for ingredient-conscious shoppers. Ethical production, sustainability, recycled materials, refillable options, and locally made craftsmanship further strengthen the brand’s conscious beauty positioning. Its products are also associated with sensitive-skin-friendly beauty. Despite this extensive focus on formulation and sustainability, Root Pretty remains accessible rather than luxury-driven. Overall, Root Pretty is an American natural beauty brand combining women-owned leadership, vegan and cruelty-free practices, organic ingredients, ethical production, sustainable and refillable beauty, locally made cosmetics, and everyday products for shoppers seeking a more conscious makeup routine.

#clean beauty #vegan

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Gen See

United States · Est. 2020 · Mid-range

Gen See is an American beauty brand founded in 2020 by Danya Klein and Tamar Yaniv and based in Montebello, New York. The makeup brand focuses on clean, modern cosmetics designed to integrate easily into everyday beauty routines. As a vegan and cruelty-free beauty brand, Gen See appeals to shoppers seeking animal-friendly makeup with a more thoughtful formulation approach. Its products are also associated with fragrance-free, paraben-free, and sulfate-free beauty, reinforcing the brand’s clean beauty positioning. Ethical and sustainable practices are important parts of Gen See’s identity. The use of recycled materials adds another environmental consideration, helping the brand appeal to customers who think about packaging and impact alongside product performance. Positioned within the mid-range beauty category, Gen See offers an elevated but approachable alternative to both mass-market cosmetics and traditional luxury makeup. Overall, Gen See is a mid-range American makeup brand combining clean beauty, vegan and cruelty-free practices, ethical values, sustainable packaging, recycled materials, and everyday cosmetics.

#clean beauty #vegan

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Sugarpill

United States · Est. 2010 · Affordable

Sugarpill is an American makeup brand founded in 2010 by Amy Doan and based in Berkeley, California. The beauty brand has built its identity around expressive color cosmetics and products designed for customers who see makeup as a form of creativity and personal expression. Cruelty-free beauty is central to Sugarpill’s positioning, making the brand relevant for shoppers who want colorful cosmetics developed without animal testing. Ethical considerations are also part of its identity, supporting a more conscious approach to independent makeup. Sugarpill is connected to locally made American beauty, giving the brand a stronger sense of independent production compared with large multinational cosmetics companies. Its mid-range positioning places it between affordable mass-market makeup and traditional luxury beauty. The brand is particularly suited to makeup enthusiasts who enjoy bold shades and statement looks rather than relying only on neutral everyday cosmetics. Overall, Sugarpill is a mid-range American makeup brand combining cruelty-free beauty, ethical practices, locally made cosmetics, creative color, and a distinctive independent identity.

#cruelty-free #ethical

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Crow & Pebble

United Kingdom · Est. 2017 · Affordable

Crow & Pebble is a UK makeup brand founded in 2017 by Karen McCusker and based in Glasgow, Scotland. The women-owned beauty brand creates affordable cosmetics with a strong independent identity and an emphasis on handmade production. The brand is vegan and cruelty-free, making it particularly relevant for shoppers seeking animal-friendly makeup within the affordable beauty category. Ethical beauty is also part of Crow & Pebble’s positioning, adding another layer to its approach beyond price and product performance. Handmade and locally made production help distinguish the brand from larger cosmetics companies. This gives Crow & Pebble a close connection to independent UK beauty and customers who prefer supporting smaller businesses with more personal production methods. Its accessible pricing allows shoppers to explore independent cosmetics without moving into premium or luxury price points. Overall, Crow & Pebble is an affordable UK makeup brand combining vegan beauty, cruelty-free practices, ethical values, women-owned leadership, handmade cosmetics, and locally made beauty for customers interested in creative independent makeup.

#vegan #cruelty-free

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Necromancy Cosmetica

United States · Est. 2015 · Mid-range

Necromancy Cosmetica is an American makeup brand founded in 2015 by Desiree Rodríguez and Salvador Pérez and based in San Juan, Puerto Rico. The beauty brand is known for an alternative approach to cosmetics, combining artistic presentation with products created for customers who enjoy distinctive and unconventional makeup. As a vegan and cruelty-free beauty brand, Necromancy Cosmetica aligns with shoppers looking for animal-friendly cosmetics. Ethical and sustainable practices are also part of its positioning, alongside an eco-friendly approach that gives the brand a more conscious identity within independent beauty. Its hand-crafted and locally made production further differentiates Necromancy Cosmetica from large-scale makeup companies. These qualities support its mid-range beauty positioning, where customers are paying for more specialized products and independent craftsmanship rather than mass-market production. Overall, Necromancy Cosmetica is a Puerto Rico-based American makeup brand combining vegan beauty, cruelty-free standards, ethical practices, sustainability, eco-friendly values, hand-crafted production, and locally made cosmetics with a distinctive creative identity.

#vegan #cruelty-free

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Nokware Skincare

Ghana · Est. 2017 · Mid-range

Nokware Skincare is a Ghanaian beauty brand founded in 2017 by Tutuwa Ahwoi and Akyaa Ampa-Sowa and based in Accra. The Black-owned and women-owned brand creates skincare inspired by African ingredients, traditional beauty knowledge, and locally rooted craftsmanship. Natural beauty is central to Nokware’s identity, with clean formulations and hand-crafted production supporting its connection to traditional skincare practices. Ethical and fair-trade principles are also important to the brand, particularly in its approach to sourcing and working with local communities. Sustainability forms another major part of Nokware’s positioning. The beauty brand incorporates refillable concepts, eco-friendly practices, and locally made production to help reduce unnecessary environmental impact. Its heritage-inspired approach gives the brand a distinctive identity while its minimalist, everyday products keep the skincare practical and approachable. Overall, Nokware Skincare is a Ghanaian beauty brand combining Black-owned and women-owned leadership, natural skincare, ethical and fair-trade sourcing, sustainability, locally made craftsmanship, refillable beauty, African heritage, and accessible everyday skincare.

#black-owned #women-owned

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Malée

South Africa · Est. 2010 · Luxury

Malée Natural Science is a South African skincare and body care brand founded in 2010 by Zeze Oriaikhi-Sao and based in Johannesburg. The luxury beauty brand draws inspiration from African ingredients, traditions, and wellness rituals while presenting them through contemporary skincare and body care. Natural beauty is central to Malée’s identity, with the brand combining carefully selected ingredients and clean beauty principles with an emphasis on ethical and sustainable production. Its formulas are cruelty-free and developed without parabens and silicones. Malée also places importance on locally made beauty, connecting its products to South African craftsmanship and heritage. Sustainability and eco-friendly thinking further shape the brand’s approach to ingredients, packaging, and responsible beauty. Its minimalist aesthetic allows the natural ingredients and cultural influences behind the products to remain central to the experience. Overall, Malée Natural Science is a luxury South African beauty brand combining natural skincare, cruelty-free practices, ethical sourcing, sustainable beauty, locally made products, African heritage, and refined everyday self-care.

#clean beauty #cruelty-free

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Rowse

Spain · Est. 2018 · Luxury

ROWSE is a European skincare brand founded in 2018 by Nuria Val and Gabriela Salord and based in Madrid, Spain. The women-owned beauty brand creates plant-focused skincare designed around simplicity, natural ingredients, and thoughtful everyday routines. Positioned within luxury beauty, ROWSE combines clean beauty principles with natural, organic, and plant-based formulations. The brand is vegan and cruelty-free, making it relevant for shoppers looking for premium skincare that aligns with animal-friendly beauty choices. Ethical and sustainable beauty are also central to ROWSE’s identity. Its use of recycled materials, locally made production, and more conscious sourcing reflects a broader commitment to reducing environmental impact while maintaining an elevated skincare experience. Minimalist beauty plays an important role in the brand’s approach, with products designed to support uncomplicated routines rather than excessive layering. Overall, ROWSE is a Spanish luxury skincare brand combining clean beauty, vegan formulas, cruelty-free practices, organic and natural ingredients, ethical production, sustainability, and minimalist everyday skincare.

#women-owned #clean beauty

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54 Thrones

United States · Est. 2016 · Mid-range

54 Thrones is an American beauty brand founded in 2016 by Christina Funke Tegbe and based in Houston, Texas. The Black-owned and women-owned beauty brand draws inspiration from African beauty traditions, ingredients, and rituals, creating skincare and body care that connect modern beauty with heritage. The brand fits naturally within clean and natural beauty, using plant-based and organic ingredients as part of its approach. Ethical sourcing and sustainability are also central to 54 Thrones, reflecting the brand’s emphasis on responsible relationships with ingredients, communities, and traditional beauty practices. Hand-crafted elements further reinforce the brand’s connection to heritage beauty and independent production. Rather than treating African ingredients simply as trends, 54 Thrones builds its identity around their cultural context and long-standing use within beauty and self-care. Positioned within the mid-range beauty category, the brand offers an accessible way to explore elevated natural skincare while maintaining a strong focus on everyday beauty. Overall, 54 Thrones combines Black-owned beauty, women-owned leadership, clean beauty, natural and organic ingredients, ethical sourcing, sustainability, heritage, and plant-based skincare in a distinctive American beauty brand.

#black-owned #women-owned

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Terra Moons Cosmetics

United States · Est. 2018 · Affordable

Terra Moons Cosmetics is an American makeup brand founded in 2018 by Laura Santiago and based in Tampa, Florida. The brand is known for colorful, expressive cosmetics designed for makeup enthusiasts who enjoy experimenting with distinctive shades, finishes, and creative eye looks. As a vegan and cruelty-free beauty brand, Terra Moons appeals to customers looking for animal-friendly makeup alongside bold performance. Handmade production is an important part of the brand’s identity, giving its cosmetics the character of an independent beauty company rather than a large-scale mass-market label. Terra Moons is also a women-owned beauty brand, adding another meaningful dimension to its position within independent American beauty. Its products are accessible enough to sit within the affordable beauty category while still offering specialized formulas for shoppers who want something beyond conventional everyday cosmetics. The brand works well for both everyday beauty experimentation and more artistic makeup styles. Overall, Terra Moons Cosmetics combines affordable beauty, vegan and cruelty-free practices, ethical values, handmade production, women-owned leadership, and locally made American beauty in a colorful, enthusiast-focused makeup brand.

#cruelty-free #handmade

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Phytosurgence

Canada · Est. 2019 · Mid-range

Phytosurgence is a Canadian beauty brand founded in 2019 by Jason Lau and based in Vancouver, British Columbia. The brand creates thoughtfully developed makeup and beauty products with an emphasis on wearable formulas, considered ingredients, and products designed to fit naturally into everyday routines. As a vegan and cruelty-free beauty brand, Phytosurgence appeals to shoppers looking for animal-friendly cosmetics without compromising on performance or creativity. Ethical practices and hand-crafted production are also part of the brand’s identity, giving its products a more personal, independent feel compared with mass-produced beauty lines. Phytosurgence sits within the mid-range beauty category, offering products for customers who want elevated formulas while keeping them practical enough for regular use. Its focus on everyday beauty makes the brand particularly suitable for people who prefer versatile makeup that can move easily between simple daytime looks and more expressive applications. Overall, Phytosurgence is an independent beauty brand combining vegan beauty, cruelty-free values, ethical production, hand-crafted products, and wearable design. Its Vancouver roots and locally made approach further strengthen its identity within modern independent beauty.

#cruelty-free #vegan

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Alamar Cosmetics

United States · Est. 2018 · Mid-range

Alamar Cosmetics is an American beauty brand founded in 2018 by Gabriela Trujillo and based in Miami Lakes, Florida. The makeup brand creates cosmetics designed to fit naturally into modern beauty routines, combining expressive products with options suitable for everyday wear. Positioned within the mid-range beauty category, Alamar Cosmetics offers an accessible balance between everyday makeup and more elevated beauty products. The brand is cruelty-free and incorporates ethical beauty values into its positioning, making it relevant for shoppers who consider animal welfare and responsible practices when choosing cosmetics. Alamar Cosmetics is also a women-owned beauty brand, with Gabriela Trujillo’s leadership forming an important part of its identity. This places the company among independent American beauty brands shaped by female entrepreneurship and a strong connection to their community and customers. Its focus on everyday beauty makes Alamar suitable for customers who want products that can move easily between simple daily routines and more polished makeup looks. Overall, Alamar Cosmetics combines American beauty, mid-range pricing, cruelty-free practices, ethical values, women-owned leadership, and wearable cosmetics in a cohesive modern makeup brand.

#cruelty-free #ethical

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Menagerie Cosmetics

United States · Est. 2019 · Mid-range

Menagerie Cosmetics is an American makeup brand established in 2019 and based in Newman Lake, Washington. The beauty brand focuses on expressive color cosmetics and is positioned within the mid-range beauty category, appealing to makeup enthusiasts who enjoy creative shades and distinctive looks. Cruelty-free beauty is an important part of Menagerie Cosmetics’ identity. The brand is also associated with ethical beauty practices, making it relevant for customers who consider how their cosmetics are developed and sourced when choosing a makeup brand. Menagerie Cosmetics also offers fragrance-free beauty options, an attribute that can be particularly useful for shoppers who prefer cosmetics without added fragrance. Combined with its cruelty-free and ethical positioning, this gives the brand a more considered approach to beauty while maintaining a strong focus on color and makeup artistry. With products connected to locally made American beauty, Menagerie Cosmetics stands apart from larger mass-market brands through its independent positioning. Overall, it is a mid-range makeup brand for customers seeking expressive cosmetics alongside cruelty-free, ethical, fragrance-free, and locally focused beauty values.

#cruelty-free #ethical

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Give Me Glow

United States · Est. 2016 · Affordable

Give Me Glow Cosmetics is an American makeup brand founded in 2016 by Brandy Davis and based in Arlington, Texas. Known for colorful cosmetics and expressive makeup, the beauty brand caters to customers who enjoy strong pigmentation, creative shades, and products that can be used for both statement looks and everyday experimentation. As an affordable beauty brand, Give Me Glow offers an accessible option for makeup enthusiasts looking for independent cosmetics without moving into premium or luxury pricing. The brand is vegan and cruelty-free, making it suitable for shoppers who prioritize animal-friendly beauty products. Ethical considerations are also part of Give Me Glow’s positioning, complementing its focus on vegan and cruelty-free beauty. The brand additionally has a handmade element to its production, giving its products a more independent, locally made character compared with large-scale cosmetics companies. Give Me Glow Cosmetics fits naturally within American affordable beauty, particularly for customers interested in bold color and independent makeup brands. Its combination of vegan formulas, cruelty-free practices, ethical values, handmade production, and accessible pricing gives the brand a clear identity within the modern beauty market.

#cruelty-free #vegan

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Adept Cosmetics

United States · Est. 2017 · Mid-range

Adept Cosmetics is an American beauty brand established in 2017 and based in Englewood, Colorado. The makeup brand is known for creative color cosmetics, particularly eye makeup designed for beauty enthusiasts who enjoy distinctive finishes and expressive looks. Positioned within the mid-range beauty category, Adept Cosmetics combines performance-focused products with a more conscious approach to beauty. As a vegan and cruelty-free beauty brand, Adept appeals to shoppers looking for cosmetics that align with animal-friendly beauty choices. Ethical and sustainable practices are also part of the brand’s positioning, alongside the use of upcycled elements that help reduce unnecessary material waste. Adept Cosmetics is especially relevant for customers exploring independent American makeup brands that balance creativity with responsible beauty values. Its combination of vegan beauty, cruelty-free practices, ethical considerations, and sustainability gives the brand an identity that goes beyond product performance alone. For shoppers interested in mid-range makeup with bold aesthetics and more thoughtful production choices, Adept Cosmetics offers an alternative to conventional mass-market beauty brands while maintaining a strong focus on modern, expressive cosmetics.

#cruelty-free #ethical

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FRÉ Skincare

Israel · Est. 2016 · Luxury

FRÉ Skincare was founded in 2016 in Tel Aviv by co-CEOs Michael Azoulay and Mickael Bensadoun. The idea came from watching a jogger on the beach fight sunscreen that ran, stung and simply gave up under sweat. That observation defined the brand. FRÉ positions itself as a clean suncare and well-aging specialist. It engineers 100% mineral SPF and antioxidant skincare for skin that is active, sweating and sun-exposed, rather than for skin sitting still indoors. Up to 90% of visible skin ageing is attributed to sun exposure. Treating sun protection as a well-aging product rather than a summer purchase is therefore a defensible strategy. The signature technology is the patented Argania Active Complex. It combines leaf extract, oil and stem cells from the desert argan tree, a species that survives extreme heat and drought. In-vitro research on the complex has been conducted with the Dead Sea-Arava Science Center. Hero products include PROTECT ME Moisturizing Mineral SPF in 30 and 50, and GLOW ME + Tinted Mineral SPF. The C ME Brightening Serum, RECOVER ME Restorative Night Cream and PURIFY ME Hydrating Facial Cleanser complete the routine. All products are vegan, cruelty-free, clinically and dermatologically tested, non-comedogenic and hypoallergenic, and are free from parabens, sulfates, gluten, mineral oil, propylene glycol, phthalates, formaldehyde and DEA. Formulas are reef safe and compliant with Hawaii's Reef Act 104. Packaging includes 50% post-consumer recycled plastic and sugarcane bioplastic, an argan tree is planted in Morocco for every set sold, and 1% of revenue supports environmental causes.

#vegan #cruelty-free

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KraveBeauty

United States · Est. 2017 · Affordable

KraveBeauty is an American brand founded in 2017 by Liah Yoo, and it is one of very few beauty companies whose marketing actively discourages you from buying. The rallying line is Press Reset on the Skincare Norm. The range splits into a Core series for daily maintenance and a Supplement series for targeted needs. The brand tells customers outright when they do not need a product. Its #SlowDownSkincare campaign rejects the fast-fashion launch cycle the industry runs on. Behind that stance sits real formulation discipline. Great Barrier Relief, built on tamanu and centella, improved damaged barrier function after two weeks in an independent clinical study on twenty participants. Beet The Sun SPF 40 passed six separate tests, including two FDA broad spectrum tests and the ISO 24444 and 24442 protocols. Oat So Simple Water Cream, Matcha Hemp Hydrating Cleanser and Kale-Lalu-yAHA complete the core line, with everything priced between $16 and $28. KraveBeauty is a Certified B Corporation, PETA-certified vegan and cruelty-free, and a member of 1% for the Planet. It commits to including at least one upcycled ingredient in every new launch, using leftover Jeju matcha grinds, rejected UK hemp seeds, ugly Jeju carrots, European wine pomace and Romanian rosehip seeds. Great Barrier Relief is bottled in 100% PCR PET, and refill pouches are available. Formulas are always free of fragrance, colorants, dyes and essential oils. For sustainable, affordable, barrier-first skincare, KraveBeauty is a benchmark. It is one of very few brands whose environmental claims survive close reading.

#vegan #cruelty-free

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Dieux Skin

United States · Est. 2020 · Mid-range

Dieux Skin is an American brand founded in Brooklyn by Charlotte Palermino, Joyce de Lemos and Marta Pazos, and it has become the beauty industry's most persistent voice for accountability. The tagline is clinical skincare for curious minds, and the operating principle is blunt: we don't believe in miracles, we believe in rituals that produce results. Formulas are developed in-house at the brand's own Brooklyn lab, never white label, and scaled up with US contract manufacturers. Dieux uses ingredients at their clinically studied doses and tests finished formulations rather than relying on ingredient-level studies, which is a meaningfully higher bar than most of the market. Clinical results are published on product pages with panellist counts and durations. Deliverance, the 3-in-1 repair serum, reports 95% seeing reduced redness on application. At eight weeks, 97.5% showed significant improvement in tone. A separate eighteen-panellist study on Fitzpatrick IV to VI skin showed 100% with a reduced appearance of age spots. The Forever Eye Mask, a reusable silicone patch replacing single-use eye masks, remains the brand's signature act of consumption criticism. Instant Angel, Auracle, Firm Revival and Air Angel complete the core range. Dieux is vegan, cruelty-free and Plastic Negative Certified through rePurpose Global, funding recovery of four times the plastic its products use at the Hara Kal project in Kerala, India. Products are paraben-free and almost entirely fragrance-free. Prices run from $28 to $62. For American beauty, vegan beauty or transparent clinical skincare, Dieux is unmatched. It publishes the numbers, then invites you to check them.

#vegan #cruelty-free

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