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UK Swimwear Brands – Page 2

Brands 25–28 of 28. Back to page 1 · Browse brands A–Z

28 brands

Hunza G

United Kingdom · Est. 1984 · Mid-range

Hunza G is a London-based swimwear and resort label, relaunched in 2015 by Georgiana Huddart from the original Hunza founded in 1984. The brand is best known for its signature crinkle-stretch fabric, which allows its pieces to flex and mould to many body shapes while maintaining shape and support. Hunza G often operates on a “one-size” philosophy — its swimsuits and bikinis adapt to different figures through fabric technology rather than size ranges. What makes Hunza G stand out is its blend of retro heritage and modern reinvention: it revives 80s silhouettes in fresh colors while retaining its core identity. With minimalist design, distinct material character, and a focus on inclusive fit, Hunza G appeals to those who value timeless yet innovative swimwear grounded in fabric performance and brand legacy.

#recycled #sustainable

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Swimwear

Oceanus The Label

United Kingdom · Est. 2018 · Luxury

Oceanus The Label is a London-based swimwear and resortwear brand, founded by Hannah Attalah. The label began around 2018 and has since expanded into ready-to-wear, beachwear, and statement pieces. Oceanus is known for merging glamorous eveningwear ideas (think crystals, beading, and textured surfaces) with swimwear functionality, using eco-conscious materials, biodegradable beading, and hand embroidery. The brand focuses on empowering women through design that makes a statement while still being wearable. Oceanus has grown internationally, opening a London store on Carnaby Street, a Bali location, and expanding into department stores globally. It appeals to those who want bold, high-impact swim and resortwear that resists fast trends and feels like meticulously crafted fashion.

#sustainable #ethical

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Swimwear

Agent Provocateur

United Kingdom · Est. 1994 · Luxury

Agent Provocateur is a London-based luxury lingerie and fashion brand, founded in 1994 by Joseph Corré and Serena Rees. Known primarily for its provocative lingerie, the label also produces swimwear that carries the same bold, sensual aesthetic. Its swimwear collections include bikinis and one-pieces designed with daring cuts, luxurious fabrics, and striking details. Agent Provocateur appeals to women who want swimwear that embodies glamour, sensuality, and confidence. What makes the brand distinctive is its unapologetically bold identity, merging lingerie sensibilities with beachwear to create pieces that stand out. With a global reputation for luxury and seduction, Agent Provocateur’s swimwear reflects the same high-fashion drama that has made its lingerie iconic.

#ethical

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Swimwear

Ashlea Baker

United Kingdom · Est. 2019 · Luxury

Ashlea Baker is a British, East London–based small business creating handmade swimwear and resortwear with a slow-fashion mindset. Every piece is sketched, designed, and sewn in-house by Ashlea, giving the brand a truly artisanal, made-to-order feel. Its identity centers on body-positive values and celebrating women’s natural confidence, with custom swim options and collections that balance flattering cuts and modern styling. What makes Ashlea Baker unique is its one-woman studio model and community-driven ethos—intimate craftsmanship, personal service, and joyful, confidence-first design.

#sustainable #handmade

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