
LoopSwim
China · Est. 2010 · Mid-range
LoopSwim is a Shanghai-based swimwear brand founded by Heather Kaye and Itee Soni in 2010, focused on sustainable and thoughtfully designed swimwear. The brand creates bikinis and one-piece swimsuits made from eco-friendly materials with a strong emphasis on fit and comfort. LoopSwim’s designs are minimal, flattering, and versatile, making them suitable for swimming, travel, and relaxed beachwear. Instead of overly trendy styles, the brand focuses on timeless silhouettes that can be worn season after season. The swimwear feels supportive and easy to move in, designed for real bodies and real use. LoopSwim appeals to people who value sustainability and simplicity in swimwear. It’s ideal for customers looking for clean, modern swimsuits that feel good to wear and last longer.





















