SEEKER
USA · Est. 2016 · Mid-range
SEEKER is a gender-neutral, organic American clothing label, founded in Los Angeles in 2016 by designer Ally Ferguson. A Los Angeles native with more than 15 years in fashion, Ferguson worked at labels including G-Star Raw, Ed Hardy and Field Scout and founded Metta Agency, a design and manufacturing platform for celebrity brands such as Tyler, the Creator's Golf Wang and Kimoji. Inspired by the utilitarian clothing of spiritual cultures she met while travelling, she created SEEKER as an ethical, effortless daily uniform. The minimalist collection includes gender-inclusive shirts, tops, trousers, jackets, robes, shorts and socks in relaxed, adaptable fits for different genders, ages and bodies. Garments are made in small batches in Los Angeles, using organic hemp, organic cotton and other natural fibres, with occasional silk. Hemp is central to the brand's sustainability story: it needs roughly half the water of cotton, little to no pesticide and returns nutrients to the soil. Ferguson's manifesto also champions regenerative agriculture and clothing as a daily ritual rather than a disposable purchase. Ferguson competed on Season 2 of Amazon Prime Video's Making the Cut, which brought SEEKER global exposure, and the brand has been featured by Cannabis Now.
