
Juices & Botanics
United States · Est. 2022 · Mid-range
Juices & Botanics is a U.S.-based textured haircare brand founded in 2022 by Whitney Eaddy, specializing in moisture-focused formulations for naturally curly and coily hair. The brand's products are enriched with aloe, marshmallow root, and botanical extracts designed to hydrate, detangle, and strengthen textured curls. All formulations are vegan and sulfate-free, created to simplify curl care routines while emphasizing scalp health and ingredient transparency. Juices & Botanics is distinguished by its science-backed moisture system and educational approach, empowering users to understand hair porosity and product layering. What sets the brand apart is its commitment to combining clean ingredients with hair science, helping the textured-hair community achieve healthy, defined, and protected curls.

