List of 90+ Plant-Based Brands – Page 4

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99 brands

Beauty by Earth featured image
Beauty

Beauty by Earth

United States · Est. 2014 · Mid-range

Beauty by Earth is an American natural beauty brand that has grown from a self-tanner specialist into a full personal care range without loosening its formulation standards. Founded in 2014 by Prudence Millsap and based in Texas, it now covers self-tan, mineral sunscreen, facial skincare, body care, hair care, lip care and bath. Its credentials are unusually concrete. The brand is Leaping Bunny Certified cruelty-free, and products carrying the USDA Organic mark are fully certified organic rather than simply organic-adjacent. Formulations are paraben-free, sulfate-free, gluten-free and free of phthalates, phenoxyethanol, synthetic fragrance and GMOs, with plant-based ingredients throughout. The range is vegan with a single stated exception, a boar bristle hair brush. Sustainability is handled with similar specificity. Beauty by Earth has been Plastic Neutral Certified through rePurpose Global since 2022, and its cartons are made from fully recyclable materials with soy-based inks on SFI-certified board. All formulations are made in the United States. Sitting in the mid-range tier and priced from around ten dollars, the brand is built for daily use rather than occasional treatment, and the mineral sunscreen and self-tan lines in particular have made it a fixture for families avoiding conventional chemical formulas. For shoppers searching for natural, organic, paraben-free and sulfate-free American beauty from a women-owned business with third-party certification behind the claims, Beauty by Earth is one of the most substantiated options in clean personal care.

#natural#organic
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Axiology Beauty featured image
Beauty

Axiology Beauty

United States · Est. 2013 · Mid-range

Axiology is an American beauty brand that treats packaging as seriously as formulation. Founded by Ericka Rodriguez and based in Bend, Oregon, it built its reputation on a simple provocation: why should a lipstick arrive wrapped in plastic that outlives the person wearing it? The answer became the brand's signature. Axiology products ship in boxes handmade by a women's cooperative in Bali from collected street waste — entirely plastic-free, compostable and recyclable. Its best-known products, the multi-use Balmies crayons, come with no plastic component at all, working across lips, eyes and cheeks so one item replaces three. Formulations are fully vegan and cruelty-free, built on a short list of plant-based, ethically sourced ingredients rather than long synthetic ones. The range now extends beyond colour into foundation and mushroom-infused serums, but the discipline holds throughout: fewer ingredients, fewer products, less waste. Priced in the mid-range tier, Axiology sits alongside conventional prestige makeup while operating to a zero-waste standard almost nobody at that price matches. Its upcycled packaging programme has drawn recognition from Allure, Cosmopolitan and Forbes, and the brand remains women-owned and founder-led. For shoppers searching for vegan, cruelty-free and genuinely sustainable American beauty, Axiology is one of the few brands where the environmental claim is structural rather than cosmetic. If you want ethical makeup that works as hard on waste as it does on pigment, this is the reference point.

#cruelty-free#sustainable
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100% PURE featured image
Beauty

100% PURE

United States · Est. 2005 · Mid-range

100% PURE is an American natural beauty brand built on an unusual founding idea: that colour should come from food, not petrochemicals. Launched in 2005 in San Jose, California by Susie Wang, James Wang and Ric Kostick, the brand pioneered its trademarked Fruit Pigmented technology, drawing pigment from berries, vegetables, tea and cocoa instead of synthetic dyes. Two decades on, that approach still defines a range spanning makeup, skincare, haircare, body care and SPF. The formulations are where the brand earns its place among cruelty-free beauty labels worth knowing. 100% PURE is certified cruelty-free and commits to never testing on animals at any stage, and it goes to considerable lengths to keep animal-sourced materials out of its supply chain. Products are paraben-free, sulfate-free and silicone-free, and the brand leans on plant-based actives such as fruit acids, cold-pressed botanical oils and antioxidant-rich extracts in place of the fillers common at this price. Positioned in the mid-range tier, 100% PURE occupies useful ground for anyone moving away from conventional cosmetics without stepping into luxury pricing. The range is deliberately everyday: buildable foundations, mascaras, cleansers and moisturisers made for daily use rather than occasional statement looks. Its ethical positioning extends past formulation, taking in sustainability commitments, careful ingredient sourcing and unusual transparency about what goes into each product. For shoppers searching for natural, paraben-free American beauty brands with real longevity behind the claims, 100% PURE remains one of the category's most established names.

#natural#plant-based
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Tasc Performance featured image
Clothing

Tasc Performance

USA · Est. 2009 · Mid-range

TASC Performance A family-founded activewear brand born in New Orleans, TASC Performance builds its entire line around a proprietary bamboo and organic cotton fabric blend called MOSOtech. Offering t-shirts, leggings, shorts, golf polos, and more for men and women, every piece is naturally moisture-wicking, odor-resistant, UPF 50+ protected, and buttery soft without synthetic treatments. Manufactured in a family-owned factory in India with fair wages and ethical practices, TASC proves that premium performance and planet-friendly materials can seamlessly coexist in everyday athletic wear.

#sustainable#plant-based
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Vedix featured image
Hair Care

Vedix

India · Est. 2017 · Mid-range

Vedix is an Indian personalized hair and wellness brand founded in 2017 in Hyderabad, Telangana, rooted in Ayurvedic tradition and modern cosmetic science. Through detailed online consultations, Vedix creates customized haircare formulations based on users' doshas (Vata, Pitta, Kapha) and individual hair concerns, combining traditional Ayurvedic herbs such as bhringraj, amla, and fenugreek with data-driven customization. Its range includes oils, shampoos, and serums focusing on scalp balance, hair fall prevention, and nourishment, all free from parabens, sulfates, and artificial dyes. What distinguishes Vedix is its tech-enabled personalization bridging ancient Ayurvedic wisdom with modern science. As one of India's largest D2C wellness brands, Vedix has brought traditional haircare into the digital era with affordable, personalized solutions.

#ayurvedic#natural
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Nak Hair featured image
Hair Care

Nak Hair

Australia · Est. 2003 · Mid-range

NAK Hair is an Australian professional haircare brand based in Brisbane, founded in 2003 to provide salon-quality products inspired by Australia's coastal lifestyle. The brand's collections focus on hydration, color protection, and scalp balance using native botanicals such as Kakadu plum and desert lime. All products are vegan, cruelty-free, and formulated without parabens and sulfates, catering to professionals and consumers alike. NAK Hair offers targeted solutions for every hair type, including blonde, curly, and damaged hair. The brand's minimalist design and sustainable approach reflect its commitment to clean beauty and modern simplicity, combining professional performance with naturally derived ingredients suited to Australia's climate and lifestyle.

#sustainable#vegan
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Tri Nature featured image
Hair Care

Tri Nature

Australia · Est. 1989 · Affordable

Founded in 1989 and based in Newcastle, Australia, Tri Nature is an eco-conscious company producing plant-based home and personal-care products. Its haircare range features biodegradable shampoos and conditioners made with natural surfactants derived from coconut and corn. Tri Nature avoids harsh chemicals, synthetic fragrances, and animal testing, focusing instead on safe, sustainable formulations suitable for sensitive users. The company employs green chemistry principles in production, and all packaging is recyclable. Tri Nature distinguishes itself through decades of commitment to environmental responsibility, delivering salon-quality haircare performance while protecting both people and the planet through genuinely sustainable innovation.

#sustainable#eco-friendly
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Holistic Hair featured image
Hair Care

Holistic HairVerified Brand Owner

New Zealand · Est. 2006 · Mid-range

Nature's hair care. Trichology-led haircare rooted in scalp health, plant actives, and conscious design.

#b corp#circular
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Rucker Roots featured image
Hair Care

Rucker Roots

South Carolina · Est. 2015 · Mid-range

Rucker Roots was founded in 2015 by sisters Dr. Ellen Rucker Sellers and Ione Rucker Jamison in Lancaster, South Carolina. Inspired by their Southern heritage, the brand builds its formulas around natural root extracts including carrot, ginger, and turnip to nourish and strengthen textured hair. The collection includes sulfate-free and paraben-free shampoos, conditioners, and styling products that are safe for color-treated hair and designed to support moisture retention and healthy growth. Rucker Roots focuses on curl types across the textured-hair spectrum, blending family tradition with modern hair science. Its root-based approach to nourishment is the brand's defining feature, distinguishing it from oil- or butter-led textured-hair lines and grounding its identity in the founders' family heritage and a vegetable-extract formulation philosophy.

#ethical#organic
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Under Luna featured image
Hair Care

Under Luna

Oregon · Est. 2014 · Affordable

Under Luna is a hand-crafted haircare brand founded in 2014 by Carly Castillo Ferrarese, blending herbalism with holistic beauty. Based in Portland, Oregon, the brand formulates shampoos and conditioners using organic herbs, essential oils, and natural preservatives in small batches. All products are free from synthetic fragrances, sulfates, and parabens, featuring ingredients like nettle, calendula, and chamomile that prioritize scalp nourishment and gentle cleansing. Under Luna's artisanal, slow-beauty philosophy treats haircare as ritualistic self-care rooted in plant wisdom. The brand's transparency and handmade approach make it distinctive in the natural haircare space.

#sustainable#ethical
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Glamore World featured image
Hair Care

Glamore World

India · Est. 2004 · Affordable

Glamore World is an Indian beauty and wellness company founded in 2004 by Amit Gupta, offering a range of hair, skincare, and personal-care products. Based in India, the brand emphasizes safe, dermatologically tested formulations that blend Ayurvedic ingredients with modern cosmetic technology. The haircare range includes shampoos, serums, and treatments developed for Indian hair types, addressing concerns like dryness, dandruff, and pollution damage. Glamore World maintains cruelty-free manufacturing and focuses on consistent quality at affordable prices. The brand's fusion of ancient Ayurvedic wisdom with contemporary cosmetic science creates effective beauty solutions tailored to India's diverse customer base.

#sustainable#ethical
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Donna’s Recipe featured image
Hair Care

Donna’s Recipe

United States · Est. 2020 · Affordable

Donna's Recipe is a U.S.-based vegan haircare brand founded in 2020 by Tabitha Brown in partnership with Gina Woods. Based in Los Angeles, California, the brand focuses on promoting healthy hair growth through clean, plant-based ingredients and mindful self-care rituals. The signature Strength Hair Oil is formulated with biotin, sunflower oil, and rosemary to strengthen strands and stimulate the scalp. All products are cruelty-free, paraben-free, and sulfate-free, suitable for all hair types. Donna's Recipe stands out for founder Tabitha Brown's authentic, warm voice and her message of kindness and self-love, which has built a devoted, community-driven following centered on hair wellness and positivity.

#women-owned#vegan
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Malibu C featured image
Hair Care

Malibu C

United States · Est. 1985 · Mid-range

Malibu C is a professional haircare brand founded in 1985 by Deb Porter in Malibu, California. The brand pioneered the use of freshly activated vitamin-based treatments to remove mineral buildup and environmental impurities from hair, setting a new standard for specialized care. Its flagship products, including the Crystal Gel and Hard Water Wellness line, are trusted by salons worldwide to restore hair health and enhance color vibrancy. All formulations are vegan, cruelty-free, and made without sulfates, parabens, or gluten, emphasizing purity and performance. Malibu C's science-driven approach combines antioxidant-rich, preservative-free ingredients with targeted solutions for all hair types. With nearly four decades of innovation, the brand remains a leader in professional haircare treatments designed to repair, detoxify, and revitalize.

#sustainable#ethical
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The Curl Co featured image
Hair Care

The Curl Co

India · Est. 2022 · Mid-range

The Curl Co is an Indian haircare brand founded in 2022 by Isha Mahabal and Rutvika Bhide, based in Mumbai, Maharashtra. The brand was created specifically to address the needs of India's curly and wavy hair community with science-backed formulations designed for local climate conditions and hard water. Products include sulfate-free, paraben-free, and cruelty-free shampoos, conditioners, and leave-in treatments focused on hydration, curl definition, and frizz control. Beyond products, The Curl Co emphasizes curl education, teaching users how to build personalized routines tailored to their texture. What makes the brand distinctive is its India-specific approach—formulating for local weather and textured hair patterns often overlooked by global brands, helping users embrace and care for their natural curls with confidence.

#sustainable#ethical
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Viori featured image
Hair Care

Viori

United States · Est. 2019 · Mid-range

Viori is a U.S.-based sustainable haircare brand founded in 2019 by Ezra Kwong and Chase Sagum, based in Orem, Utah. Inspired by the centuries-old hair rituals of the Red Yao tribe in Longsheng, China, Viori creates solid shampoo and conditioner bars using Longsheng rice water, combining traditional Asian haircare wisdom with modern eco-friendly innovation. All products are vegan, sulfate-free, and made with natural ingredients that strengthen and smooth hair. Viori works directly with the Red Yao community, sharing profits to support cultural preservation and economic growth. The brand is distinctive for cultural authenticity and sustainability, proving that every bar reduces plastic waste while honoring an ancient beauty tradition, making it a global favorite for eco-conscious consumers.

#sustainable#natural
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Young King Hair Care featured image
Hair Care

Young King Hair Care

United States · Est. 2019 · Affordable

Young King Hair Care is a U.S.-based grooming brand founded by Cora and Stefan Miller, based in Atlanta, Georgia. Created specifically for young boys and teens, the brand offers shampoos, conditioners, and styling products made with natural ingredients including shea butter, coconut oil, and essential vitamins. All formulations are vegan, cruelty-free, and free from sulfates and parabens. Young King Hair Care's mission is to build confidence and representation for boys with textured hair, promoting self-care and identity celebration. The brand is distinctive for being one of the first haircare lines created specifically for young men of color, emphasizing inclusion and empowerment in the grooming space.

#plant-based#natural
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Arata featured image
Hair Care

Arata

India · Est. 2017 · Affordable

Arata is a New Delhi-based personal-care brand founded in 2017 by Dhruv Bhasin and Dhruv Madhok with a mission to redefine grooming through clean, vegan, and gender-neutral products. The haircare line features botanical-based shampoos, conditioners, and styling products made with flaxseed, argan oil, and hibiscus, all without artificial fragrances, parabens, or sulfates. Arata is certified by PETA Beauty Without Bunnies, while using recyclable packaging and eco-conscious sourcing. What makes Arata unique is its science-backed simplicity—offering performance-driven formulas designed for all hair types that prioritize nourishment, scalp health, and long-term care.

#sustainable#vegan
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Natural Club featured image
Hair Care

Natural Club

Ohio (USA) · Est. 2015 · Affordable

Natural Club (now NaturAll) was founded in 2015 by Muhga Eltigani in Cleveland, Ohio, evolving from a kitchen experiment into a science-backed haircare company. The brand specializes in clean, nutrient-rich formulations featuring real fruits like avocado, flaxseed, and pomegranate, designed to hydrate and strengthen textured hair. All products are vegan, cruelty-free, and free from silicones, sulfates, and parabens, reflecting NaturAll's farm-to-hair philosophy that combines natural ingredient freshness with clinical testing. The brand empowers customers through transparency and education, proving that effective haircare can be rooted in real, recognizable ingredients backed by science.

#ethical#organic
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Flora & Curl featured image
Hair Care

Flora & Curl

United Kingdom · Est. 2017 · Affordable

Flora & Curl is a UK-based natural haircare brand founded in 2017 by Rose Ovensehi, based in London. Designed specifically to simplify curly and textured hair routines, the brand offers plant-based products made with botanicals, essential oils, and flower waters that prioritize moisture, definition, and scalp balance. All formulations are vegan, cruelty-free, and free from silicones and harsh chemicals. Flora & Curl's philosophy celebrates natural curls and encourages users to embrace their texture through simple, nourishing routines that respect hair's natural structure. The brand's clean, floral identity inspired by botanics has made it one of the UK's leading voices in the global curly hair movement, trusted by consumers seeking effective, nature-powered solutions.

#sustainable#ethical
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Camille Rose featured image
Hair Care

Camille Rose

United States · Est. 2011 · Mid-range

Camille Rose was founded in 2011 by Janell Stephens in Louisiana, United States, starting as handmade treatments in a kitchen and growing into a leader in textured-hair care. The brand's mission blends wellness, family care, and natural beauty through food-grade ingredients including aloe vera, honey, and marshmallow root. Its signature products, like the Algae Renew Deep Conditioner and Curl Maker, are formulated to define curls and retain moisture effectively. All formulas are cruelty-free and free from harsh chemicals. Camille Rose stands out for its wellness-inspired approach, merging clean, nourishing ingredients with cultural authenticity and a strong community presence in the natural-hair movement.

#sustainable#organic
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Suroskie featured image
Hair Care

Suroskie

India · Est. 2021 · Affordable

Suroskie is an Indian beauty and personal-care brand founded in 2021 by Deepali Bansal and Puneet Bansal, offering clean formulations across skincare, haircare, and wellness. The haircare collection features nourishing oils and serums enriched with natural botanicals designed to strengthen and protect hair across diverse needs. Suroskie emphasizes transparency in ingredient sourcing, using safe, proven actives and cruelty-free testing practices throughout development. The brand's ethos centers on making premium self-care products accessible to all while maintaining rigorous ethical standards. What makes Suroskie distinctive is its blend of celebrity-backed credibility with genuine conscious formulation, representing India's evolving commitment to modern, science-informed beauty that honors traditional botanical knowledge while meeting contemporary clean-beauty standards.

#eco-friendly#ethical
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Rahua featured image
Hair Care

Rahua

United States · Est. 2008 · Mid-range

Rahua, founded in 2008 by Fabian Lliguin and Anna Ayers, is a New York–based luxury haircare brand rooted in Amazonian tradition and environmental stewardship. The brand's core ingredient is rahua oil, a rare nut oil from the Amazonian rainforest renowned for its restorative properties. Rahua's comprehensive range includes shampoos, conditioners, treatments, and styling products—all vegan, cruelty-free, and free from synthetic chemicals. The company partners directly with Quechua-Shuar tribes in the Amazon, ensuring ethical sourcing and contributing to rainforest preservation and indigenous economic empowerment. What makes Rahua distinctive is its commitment to both ecological and social sustainability while delivering salon-grade performance through ancient botanical wisdom combined with modern green chemistry, establishing it as a leading sustainable luxury haircare brand.

#sustainable#ethical
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As I Am featured image
Hair Care

As I Am

USA · Est. 2011 · Affordable

As I Am is an American haircare brand founded by Dr. Ali N. Syed, a cosmetic chemist with decades of expertise in textured hair science. Based in Melrose Park, Illinois, the brand was created specifically to address the needs of curly, coily, and natural hair textures through scientifically formulated, high-performing products. As I Am's comprehensive range includes cleansers, conditioners, curl creams, and growth serums enriched with coconut oil, shea butter, and Jamaican black castor oil. All formulations are vegan, cruelty-free, and sulfate-free, prioritizing hydration, curl definition, and scalp health. The brand invests heavily in research and community education, setting industry standards for textured haircare. What makes As I Am distinctive is its rigorous scientific approach combined with cultural authenticity, earning trust as one of the most respected names in natural hair care.

#vegan#paraben-free
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Rizos Curls featured image
Hair Care

Rizos Curls

United States · Est. 2017 · Affordable

Rizos Curls is a Los Angeles-based haircare brand founded in 2017 by Julissa Prado, created from her personal journey of embracing her natural curls and celebrating Latinx identity. The brand specializes in sulfate-free, silicone-free, and paraben-free products for curly, coily, and wavy hair, including shampoos, conditioners, curl creams, and styling gels formulated with nourishing ingredients like aloe vera, coconut oil, and shea butter. Rizos Curls champions inclusivity and self-love, empowering people of all curl types to celebrate their natural beauty with confidence. The brand is recognized for its deep cultural connection, authentic mission, and commitment to redefining beauty standards in the natural haircare space. What distinguishes Rizos Curls is its community-driven approach and effective formulations that inspire confidence and representation for the Latinx and broader curly-hair community.

#vegan#natural
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