As I Am Hair Care Brand Featured Image
Hair Care Brands

Location

Melrose Park, Illinois, USA

Founded

2011

Price range

$7 – $25

Shipping

Worldwide

Catalogue

243 products

Size range

XS–XXL

As I Am Hair Care Brand Logo

As I Am

Independent brand — verified
About

As I Am is an American haircare brand founded by Dr. Ali N. Syed, a cosmetic chemist with decades of expertise in textured hair science. Based in Melrose Park, Illinois, the brand was created specifically to address the needs of curly, coily, and natural hair textures through scientifically formulated, high-performing products. As I Am's comprehensive range includes cleansers, conditioners, curl creams, and growth serums enriched with coconut oil, shea butter, and Jamaican black castor oil. All formulations are vegan, cruelty-free, and sulfate-free, prioritizing hydration, curl definition, and scalp health. The brand invests heavily in research and community education, setting industry standards for textured haircare. What makes As I Am distinctive is its rigorous scientific approach combined with cultural authenticity, earning trust as one of the most respected names in natural hair care.

Tags
#vegan#paraben-free#plant-based#sulfate-free

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Brand Details

USA
Straight
Wavy
Curly
Coily
Recyclable
Yes
Last reviewed
Sep 2026
Independent brand
Verified
D
Dr. Ali Syed

Corrections

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Top Vegan Hair Care Brands
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Top Vegan Hair Care Brands
Top Organic Hair Care Brands
Top Clean Hair Care Brands
Top Curly Hair Care Brands
Best Affordable Hair Care Brands

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Frequently asked questions

Who created As I Am?
As I Am was founded by Dr. Ali N. Syed, a cosmetic chemist with decades of experience in textured hair science.
What hair types does As I Am formulate for?
The brand is built specifically for curly, coily, and natural hair textures, with products focused on hydration, definition, and scalp health.
Which ingredients show up in As I Am products?
Its formulas use ingredients like coconut oil, shea butter, and Jamaican black castor oil.
What does the As I Am range cover?
The lineup spans cleansers, conditioners, curl creams, and growth serums, all vegan, cruelty-free, and sulfate-free.
Where is As I Am located?
The brand is based in Melrose Park, Illinois, USA, and was founded in 2011.
Is As I Am affordable, and does it ship widely?
Yes, it sits in the affordable price range and ships worldwide through asiamnaturally.com.

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